Vysia is Founder and Director at Vysion Communications - the brand evangelism partner that works collaboratively with influencers to co-create resounding branded content that drives buzz and spreads word of mouth. Vysia started her career writing for The Star Publications in Malaysia, and later on moved on to the PR industry in London where she worked at Jimmy Choo Couture and FrankPR, pioneering the idea of approaching bloggers as an alternative to traditional media. In 2009, she joined Unruly Media as a Viral Marketing Campaign Manager, eventually helping the young company set up satellite offices in Sweden, New York and Chicago, while managing global campaigns. In 2013, she struck out on her own to help brands find the right evangelists amongst their fans.

Connect with her on LinkedIn and twitter.