Page 2

YouTube releases updated ad metrics tools

Brands can search for trending content and get data on organic performance via parent company Google’s Insights Finder.

Snapchat highlights its user engagement

Parent company Snap commissioned a report that found its social platform outranked other apps in many key performance elements.

TikTok partners with fitness tracking app

The platform is creating a pan-European Local Movement Fund with Strava to help empower regional exercise clubs and communities.

TikTok adds new AI creation tools for marketers

The company’s artificial intelligence-powered Symphony Agent will generate new promotions based on trending campaigns, text and visual prompts.

Meta buys stake in Cred, appoints founder to lead WhatsApp

Meta invested $900 million for 20% of the India-based fintech firm and tapped Kunal Shah to succeed Will Cathcart at the messaging app.

Instagram expands to Samsung Smart TV

The platform is now available on the majority of connected television devices in the U.S. and has begun testing new viewing features.

Reddit launches more integrated ad options to assure shoppers

Reddit's free-form ads will enable advertisers to create more organic, engaging in-stream promotions.  

Pinterest showcases key in-app trends at Cannes

The platform’s Manifestival features a tattoo studio, an Adobe partnership and an interactive display of key cultural trends.

Snapchat launches AI-powered ad creation tools

Updated features include a chatbot-guided set-up and Snap Creator Network, which is designed to help advertisers find the right creator partners. 

LinkedIn lets users set core brand rules

Colors, fonts and even brand voice can all be created using the platform’s brand kit, which will use these selections for artificial intelligence-generated content.

Snapchat launches ‘House of the Dragon’ AR ad in New York City

The interactive large-format experience in Times Square allows people to project themselves onto billboards while inserting themselves into fictional scenes.

Google adds AI bot to Ad Manager

The assistant provides personalized answers to campaign-related questions and is powered by Gemini.

YouTube updates mobile UI and channel membership pricing

Like, dislike, share and ask icons get a new format.

LinkedIn adds more digital skills visibility

Users can now include verifiable skills on the profiles from more than a dozen platforms including Hubspot, Fiverr and Beehiv.

Pinterest launches AI-powered ad and shopping tools

The platform unveiled a business assistant for marketers and an Ask Pinterest app to help shoppers with the discovery process.

Meta updates its livestream shopping tools

The company is broadening access to its affiliate marketing program, working with more live commerce platforms and expanding live video ads.

Meta adds expanded analytics and AI restyle options to Edits

The standalone video editing app will get comparative data features, opacity controls for stickers, plus text and new audience insight options.

LinkedIn adds GIF support

The update allows users to add moving animations directly to posts instead of having to convert them from other file formats.

Reddit study highlights user purchase behavior

The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying decisions.

Threads reaches 500M user milestone

The app added new communities and algorithm options as it nears the same number of active users as Elon Musk’s X.

Social media is the leading source of news, per Reuters

The 2026 Digital News Report found that people rely on social media for news more than TV or news websites.

Snap opens pre-orders for Specs AR glasses

The $2,195 devices come in two sizes and feature hundreds of custom-built Snap Lenses, but the company faces stiff competition from Apple and Meta.

LinkedIn launches AI training courses for marketers

The program was created in partnership with Adobe and is designed to teach the fundamentals of artificial intelligence usage to marketing professionals.

X adds Google Tag Manager integration

The app expanded several areas of its Ad Managers platform to make promotions more accessible to marketers regardless of coding experience.

Microsoft expands LinkedIn seniority targeting to more ad objectives

The company has extended the ways marketers can refine their promotions based on specific data sets.