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YouTube adds new AI remix feature to Shorts

The updated tool allows users to generate alternate versions of videos using the company’s Omni AI image generation tools.

TikTok highlights value of app for SMBs

TikTok Shop has become a powerful brand discovery platform for small and medium-sized businesses in the U.S.

Reddit introduces updated options for advertisers

As the platform continues to grow, it is expanding access to its artificial intelligence-guided campaigns and testing new first-party attribution reporting.

Google announces AI-powered advances at I/O 2026

The tech giant’s annual showcase highlighted a range of AI-supported content generation tools across its apps.

Meta reassigns workers to AI projects, cuts 8K staff

The company is looking to replace workers with AI systems as it continues to lean into the advancing technology. 

X implements new posting restrictions on nonpaying users

A new posting limit will make it cost prohibitive for spammers to flood the app.

X pitches advertisers on rising opportunities in the app

The social platform is looking to boost advertiser interest in its rebuilt ad platform, which is now powered by AI.

X launches display of active followers to contextualize performance data

The new data point will give users more context as to how many of their followers are actually active in the app.

Meta adds new creator publishing tools

The company’s Content Planner and a bulk upload option for Reels are designed to promote more original content in its apps.

Meta expands advanced ad placement controls to Threads

Advertisers will have more control over ad placements through updated brand safety options. 

X announces creator-driven ad partnership

A new program launched by the platform is designed to connect brands with original content creators, per The Hollywood Reporter.

LinkedIn adds AI-powered job outreach

HR professionals using Hiring Pro can send up to five artificial intelligence-composed InMail messages per day to top candidates.

Pinterest wants brands to start thinking about Christmas

Early strategizing for Q4 campaigns will deliver the best results, according to the platform, because users come to the app to plan ahead.

Meta highlights AI glasses functions for users with disabilities

The devices offer voice controls and the ability to connect with support representatives from Tesco, Sony, Amtrak and Hilton.

Creator content drives brand success on Snapchat

Snapchat's latest report highlights the value of connections that users make with influencer-led promotions in the app.

Social media drives consumer discovery, per Meta

The parent company of Facebook and Instagram published a three-part series examining how shopper behavior has shifted away from Google searches.

YouTube expands likeness detection to all users over 18

The video platform has been gradually rolling out the feature to users since September as it takes proactive action against deepfakes.

YouTube adds chapters and title cards for CTV viewers

The updates, which also include like counts and immersive headers, are designed to improve the experience for consumers.

YouTube launches digital training initiative in the UK

A partnership between the platform, the BBC and the National Film and Television School aims to create a modern digital skills training program.

LinkedIn plans to host gated, creator-led events

The platform is making a bigger push with original content and may host as many as 4,000 events a year, per Business Insider.

YouTube announces ad updates at 2026 Brandcast Event

The platform promoted sponsorship opportunities with emerging creators and showcased new CTV and artificial intelligence features.

Meta opens up Display AI glasses to third-party developers

The company said development partners will be able to create apps for the device that incorporate gesture-driven features.

Reddit highlights rising opportunities for CPG marketers

With more consumers using Reddit as a research tool, brands have expanded opportunities to link into the discovery process.

Meta reveals latest round of Edits improvements

Creators will get better transitions, as well as more text and sticker controls, while iOS users will have the opportunity to use live photos.

TikTok announces activations for International Museum Day

The May 18 event will feature creator partnerships and kick off the app’s new “Museums Come Alive” series.