YouTube Adds Custom App Promotions for Shorts

With co-branded partnership ads for app campaigns, creators will be able to earn money from app promotions.

WhatsApp Adds New Group Call Options

The new tools are designed to help users coordinate group chats and could make WhatsApp a more viable option for professional use cases.

New Study Suggests That Posting More Often Is Key to IG Growth

Accounts that post 3 to 5 times weekly see around a 12% average reach boost per post, according to Buffer’s research.

LinkedIn Expands Access to AI-Assisted Job Summaries

More regions can now access LinkedIn's AI job summary tool that leverages data and skills insights from across the platform.

LinkedIn Enables Brands To Sponsor User Posts for LinkedIn Events

The volume of live video events in the app increased by 15.3% in 2024, per LinkedIn.

X Expands Grok Translation on Posts In-Stream

The platform began phasing out Google Translate in June, with all U.S. users now able to access Grok translations for posts.

Russia Restricts WhatsApp and Telegram Usage

Russian authorities are seeking to push Russian users towards its own local messaging platform.

TikTok Adds AI Avatar Stickers, Expanding Its AI Tool Set

TikTok continues to integrate more AI elements.

Threads Reaches 400M Users, Closing in on X’s Usage

The Threads team is getting closer to perfecting the recipe for live, in-the-moment engagement.

Elon Musk Threatens Legal Action Over Apple’s App Store Rankings

The tech mogul insists Apple is deliberately restricting promotion of both X and xAI.

Snapchat Launches ‘McDonaldland’ AR Experience

McDonald’s latest multi-platform promotion extends to Snapchat with mini-games and a Lens that transforms a restaurant location into McDonaldland.

New Insight Suggests That xAI Is Seeing Solid Revenue Increases

Elon Musk’s xAI project is generating more revenue, though significant challenges remain.

LinkedIn Adds Mini Sudoku, Its Sixth In-App Game

The platform reports that 86% of those who play its puzzle games return to try again the next day, with 82% still playing a week later.

YouTube Adds CTA Promote Options, Allows More Images in Community Posts

Also, now you can reprocess edited auto-dubbed clips.

Google Expands Its Use of AI To Detect Invalid Ad Traffic

Invalid traffic can increase ad costs and skew performance data.

LinkedIn Expands Newsletter Access, Teases Premium SMB Package

LinkedIn’s forthcoming Premium Business Suite will include a range of easy-to-use promotion tools.

Meta Updates Brand Rights Protection System To Enhance Enforcement

The improved UI and features turn the platform into a powerful tool for brands to protect their IP across Meta’s apps.

Reddit To Restrict Internet Archive From Accessing Its Communities

Reddit is looking to implement more protections to maintain control over its data.

LinkedIn Adds New Animations for Professional Announcements

Some new options for your announcements on LinkedIn.

TikTok Launches In-App Hub To Celebrate the Jonas Brothers Tour

TikTok’s looking to help fans join in the celebration around the new Jonas Brothers album, including with limited-edition merchandise for sale. 

X Makes Grok 4 Free to All Users To Boost Interest in Its AI Offerings

Grok 4 is the latest version of xAI’s model, using the power of xAI’s expanding processing stack to power its rapid responses.

McDonald’s Launches VR Experience in Meta’s Horizon Worlds

Is this the next stage of brand community building?

LinkedIn Shares Strategic Insights for B2B Marketers [Infographic]

Video content’s strong traction on LinkedIn is one of several highlighted trends. 

X Makes Big Push on Text-To-Video Functionality, New AI Options

Elon’s hoping that X’s new vAI video generation options will spark a new wave of interest in the app.

Instagram Chief Dispels Engagement Myth, Says Using Edits Boosts Reach

Mosseri says that creators don’t need to engage with profiles in their niche to maximize engagement.