Content Marketing
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Facebook Rolls Out News Feed Algorithm Update to Disincentivize Controversial Content
Facebook CEO Mark Zuckerberg has announced a new News Feed Algorithm update aimed at disincentivizing sensationalist content.
By Andrew Hutchinson • Nov. 16, 2018
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Sponsored6 essential ways to boost your Instagram growth
Develop your community and gain visibility on Instagram through quality content, audience interaction and more.
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Holiday Marketing Trends and Research [Infographic]
How are marketing teams preparing to tackle the 2018 holiday season? Check out this new report on key trends.
By Andrew Hutchinson • Nov. 15, 2018
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10 Web Design Trends That Will Take Charge in 2019 [Infographic]
Thinking of giving your website a refresh for 2019? Check out this list of rising web design trends.
By Mark Walker-Ford • Nov. 15, 2018
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How to Take a Blog from Good to Great in 8 Steps [Infographic]
Looking to give your content efforts a boost? Check out these strategic creation tips.
By Irfan Ahmad • Nov. 15, 2018
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Turning Your Employees Into Social Media Advocates
Why should you use employee advocacy? How do you incentivize advocates and what challenges may arise? Here are a few highlights shared during our most recent #SMTLive Twitter chat.
By Emma Wiltshire • Nov. 14, 2018
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PodcastHow to Position High Level Employees as Trusted Thought Leaders
In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Xenia Muntean, CEO of Planable.
By Bernie Borges • Nov. 14, 2018
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How to Use Social Media to Build Thought Leadership
An effective thought leadership strategy can deliver big results for your business - here are some key tips to help.
By Elijah Masek-Kelly • Nov. 14, 2018
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YouTube Adds New VR Options to Expand Creative Opportunities
YouTube has added some new tools to help VR creators build more immersive experiences.
By Andrew Hutchinson • Nov. 14, 2018
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How to Create a 3D Photo on Facebook
Find out how to use the new Facebook 3D photo option and learn whether or not the feature can be used for digital marketing on Facebook Business Pages.
By Nathan Mendenhall • Nov. 12, 2018
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The Real Benefits of User Generated Content
User generated content (UGC) is a modern-day digital word-of-mouth situation that benefits both brands and consumers. It's a win-win scenario and a marketing tactic that great brands can incredibly benefit from.
By Emma Wiltshire • Nov. 09, 2018
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Coke Spices Up UK Holiday Campaign On Social
The updated "Holidays are Coming" campaign focuses, for the first time, on Coke Zero and includes a push on Snapchat.
By Erica Sweeney • Nov. 08, 2018
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4 Ways Social Media Videos Can Benefit Your Business
We compiled this list during an #SMTLive Twitter chat. Here are four marketing goals you can reach through the use of social media video content.
By Emma Wiltshire • Nov. 07, 2018
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How to Create Effective Facebook Video Ads
Video ads on Facebook are a great way to include more text in your ads. Here's a guide on how to easily create video ads.
By Mitt Ray • Nov. 06, 2018
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AB InBev cozies up to craft brewers in IGTV push
The brewing giant aims to demonstrate how it helps smaller beer makers amid declining sales.
By Emma Wiltshire , Robert Williams • Nov. 05, 2018
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Twitter Releases Major Events Calendar for November to Help with Strategic Planning
Twitter has released its latest major events calendar, highlighting all the key dates of note in November 2018.
By Andrew Hutchinson • Nov. 02, 2018
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6 Tips for Creating Ultra-Shareable Blog Content for Social Media
Social shares can significantly increase brand visibility and blog traffic to your company website. Here's how you can make sure your blog posts ultra-sharable.
By Todd Kunsman • Nov. 01, 2018
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New Report Highlights the Importance of Brand Awareness in SEO
A new study has found that brand familiarity may be a bigger SEO factor than page ranking, which points to the need for a broad-based digital marketing approach.
By Andrew Hutchinson • Nov. 01, 2018
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6 Tips to Help Boost Engagement with Your Social Media Videos
Here are some helpful tips on how to generate more engagement with your video content.
By Victor Blasco • Oct. 30, 2018
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LinkedIn Offers New Integrations with Google Campaign Manager and Vimeo
LinkedIn has announced new integrations with both Google Campaign Manager and Vimeo, offering additional options for data and content.
By Andrew Hutchinson • Oct. 30, 2018
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5 Ways to Keep Your Infographics Legal [Infographic]
Infographics can be a great way to share complex information and boost brand awareness - but you need to make sure you don't violate copyright rules.
By Andrew Hutchinson • Oct. 30, 2018
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8 Tips to Create a Professional Video for Your Website or Social Media [Infographic]
Looking to create more effective video content - or video content at all? Check out these basic tips.
By Mark Walker-Ford • Oct. 28, 2018
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SMT InfluencerWhy Lead Time is Essential for Effective Social Media Campaign Management
Having the right amount of lead time will ensure you're able to optimize all opportunities for your digital marketing campaigns.
By Dhariana Lozano • Oct. 26, 2018
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23 Metrics to Measure Content Marketing Success [Infographic]
Which metrics will best define the success of your content efforts? Check out this infographic.
By Mark Walker-Ford • Oct. 25, 2018
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11 Tips on Finding the Right Infographic Ideas [Infographic]
Infographics can be great for sharing ideas and raising brand awareness. Here are some tips to help spark your thinking on infographic ideas.
By Irfan Ahmad • Oct. 24, 2018