Content Marketing
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Retrieved from Pinterest on September 24, 2020
Pinterest Announces Expanded Launch of Pin Stories, New Pin Analytics Tools
Pinterest is jumping on board the Stories trend with Pin Stories, while it's also updating its analytics tools.
By Andrew Hutchinson • Sept. 23, 2020 -
Retrieved from Facebook on September 23, 2020
Facebook Shares New Insights into Gen Z, and How COVID-19 has Changed Their Outlook [Infographic]
Facebook has published a new report which looks at how the COVID-19 has impacted Gen Z, and impacted their approach to content online.
By Andrew Hutchinson • Sept. 22, 2020 -
Retrieved from Pinterest on September 23, 2020
Pinterest Launches New Holiday Hub and Marketing Guide to Assist with Holiday Campaigns
Pinterest has created a new hub for holiday sales related content, and a new guide to help businesses make the most of their holiday Pin campaigns.
By Andrew Hutchinson • Sept. 22, 2020 -
Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images
Facebook is removing its restrictions on ads which include too much text in the main ad image.
By Andrew Hutchinson • Sept. 22, 2020 -
Retrieved from Facebook on September 22, 2020
Facebook Expands Rights Manager to Detect Copyrighted Image Use Across Facebook and Instagram
Facebook has announced an expansion of its Rights Manager tool, which will now detect image copyright violations across Facebook and Instagram.
By Andrew Hutchinson • Sept. 21, 2020 -
Courtesy of Grazitti Interactive
Checklist for Effective Buyer Personas [Infographic]
Establishing buyer personas is key to maximizing your digital marketing efforts - here are some tips on how to create effective personas.
By Nancy Kapoor • Sept. 20, 2020 -
Retrieved from Facebook on September 19, 2020
Facebook Publishes New Guide for Video Creators
Facebook has published a new guide for video creators, which includes a range of notes on how to engage your online community and maximize video response.
By Andrew Hutchinson • Sept. 18, 2020 -
Retrieved from Facebook on September 19, 2020
Facebook Outlines How to Make Best Use of its New Video Insights Within Creator Studio
Facebook has provided some new insight into its improved video metrics, available within Creator Studio.
By Andrew Hutchinson • Sept. 18, 2020 -
Retrieved from Facebook on September 19, 2020
Facebook Provides New Tips on Branded Content and Stories Ads [Infographic]
Facebook has provided some new tips on branded content and Stories ads, based on internal data insights.
By Andrew Hutchinson • Sept. 18, 2020 -
Retrieved from Pinterest on September 18, 2020
Pinterest Highlights the Power of Positivity, While Criticizing Engagement-Baiting Approaches, in New Guide
Pinterest has published a new guide which highlights the power of positivity in encouraging people to buy from your business.
By Andrew Hutchinson • Sept. 17, 2020 -
Retrieved from Google on September 17, 2020
YouTube Offers New Ad Tools To Help Marketers Tap Into the Rise in YouTube Viewership
With watch time of YouTube content on home TV screens rising, the platform has added some new ad tools to help advertisers reach more specific viewer segments.
By Andrew Hutchinson • Sept. 16, 2020 -
Retrieved from Facebook/App Store on May 22, 2020
Facebook Adds New Organic Post Testing Option to Creator Studio
Facebook is rolling out a new testing option for organic video uploads, in order to help Pages maximize video performance.
By Andrew Hutchinson • Sept. 15, 2020 -
Google's Adding a New Way to Track Video Ad Conversions if the User Doesn't Initially Click Through
Google is adding a new video ad metric which tracks conversions after viewing your ad, even if the user doesn't initially click.
By Andrew Hutchinson • Sept. 11, 2020 -
Retrieved from Fundo on September 11, 2020
Google Announces Expanded Launch of its 'Fundo' Virtual Events Platform for Creators
Google has launched a new platform to facilitate monetizable virtual events for creators.
By Andrew Hutchinson • Sept. 10, 2020 -
Retrieved from Snapchat on September 11, 2020
Snapchat Publishes New Research on Brand and Content Preferences Among Gen Z Consumers
Snapchat recently commissioned Kantar to conduct new research into the brand and content preferences of Gen Z, revealing some valuable marketing insights.
By Andrew Hutchinson • Sept. 10, 2020 -
Retrieved from Spiralytics on September 08, 2020
How to Use EAT to Outrank Your Competitors on Google [Infographic]
Looking for ways to improve your website's SEO performance? Aligning with Google's EAT guidelines is a good approach.
By Andrew Hutchinson • Sept. 08, 2020 -
Retrieved from Twitter on September 03, 2020
Twitter Publishes New Insights Into Video Ad Effectiveness
Twitter has shared the results of a new study into the effectiveness of its video ad options.
By Andrew Hutchinson • Sept. 02, 2020 -
Retrieved from LinkedIn on September 02, 2020
LinkedIn Launches 'Healthcare Hub' to Help Health Sector Marketers Maximize Opportunities [Infographic]
LinkedIn has launched a new resource to help healthcare sector marketers connect with relevant audiences on the platform.
By Andrew Hutchinson • Sept. 01, 2020 -
Retrieved from Google on September 01, 2020
Google Adds New Labels to Images to Make it Easier to Find Visuals You Can Legally Use
Google is adding new labels to Google Image listings in order to help users find licensable content that they can re-purpose.
By Andrew Hutchinson • Aug. 31, 2020 -
Retrieved from Facebook on September 01, 2020
Facebook Provides an Overview of Content That it Looks to Exclude From Its Recommendation Surfaces
Facebook has provided some new insight into which Pages and posts it looks to exclude from its recommendation surfaces, like its 'Pages You May Like' and 'Suggested For You' listings.
By Andrew Hutchinson • Aug. 31, 2020 -
Courtesy of GMR Transcription Services
5 Ways to Get Your Employees to Advocate for Your Brand on LinkedIn [Infographic]
Encouraging your employees to share your brand messages on social platforms - especially LinkedIn - can have significant benefits.
By Beth Worthy • Aug. 30, 2020 -
Retrieved from Red Website Design on August 29, 2020
6 Ways to Get More Social Media Traffic to Your Website in 2020 [Infographic]
Here are some quick tips on ways to generate more traffic for your content.
By Mark Walker-Ford • Aug. 30, 2020 -
Retrieved from PAN Communications on August 29, 2020
CMO Reflections on the State of Marketing in 2020 [Infographic]
How have marketing best practices changed in 2020? Here are some insights from industry experts as to what they're seeing.
By Andrew Hutchinson • Aug. 28, 2020 -
Retrieved from Pinterest/YouTube on August 27, 2020
Pinterest Provides an Overview of How to Use Adobe Spark to Create Pins
Pinterest has published a new overview on how to create Pins and upload them from Adobe Spark.
By Andrew Hutchinson • Aug. 26, 2020 -
Retrieved from Pinterest on August 25, 2020
Pinterest Provides Tips for Travel Brands Amid Early Signs of Travel Recovery
Pinterest has shared a new set of tips for travel marketers looking for opportunities amid the COVID-19 pandemic.
By Andrew Hutchinson • Aug. 24, 2020
