Social Marketing
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Your Social Media Clean-Up Checklist [Infographic]
When was the last time you gave your social media profiles a refresh? Use this checklist to update your digital properties.
By Irfan Ahmad • May 21, 2018
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5 Ways to Leverage Micro-Influencers in Your Social Marketing Strategy
Micro-influencers can help boost your brand messaging, often better than major celebrities. Here are some tips on the why and how of micro-influencer marketing.
By Pratik Dholakiya • May 20, 2018
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7 Tips for Creating Engaging Social Media Captions
Creating engaging, enticing captions is a constant challenge - check out these tips from contributor Dhariana Lozano.
By Dhariana Lozano • May 19, 2018
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Facebook Plans to Roll Out a New Influencer Marketplace Platform, Expanding Collaboration Options
Facebook's testing a new branded content 'Branded Content Matching' platform, which highlights relevant influencers you can partner with on marketing campaigns.
By Andrew Hutchinson • May 19, 2018
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Facebook Reports Facebook Stories Usage, Begins Testing of Stories Ads
Facebook has reported that Facebook Stories now has more than 150 million daily active users, and that ads are coming to the format.
By Andrew Hutchinson • May 18, 2018
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YouTube Announces Revision of YouTube Red, Expands Potential of TV-Like Offerings
YouTube is updating it's YouTube Red premium video service, which may help them expand their original content efforts.
By Andrew Hutchinson • May 18, 2018
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Instagram Officially Launches Ability to Re-Share User Posts in Stories
Instagram is rolling out a new option which will enable users to share regular, publicly posted Instagram posts to their Instagram Stories.
By Andrew Hutchinson • May 18, 2018
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Facebook Adds New Elements to Ads Manager, Helping to Compare Campaign Performance
Facebook's adding new options in Ads Manager to help you compare the performance of your Facebook ad efforts.
By Andrew Hutchinson • May 18, 2018
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The Importance of Video Marketing [Infographic]
If you're not convinced of the value, and potential, of video marketing, check out this new infographic.
By Irfan Ahmad • May 18, 2018
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Facebook Releases Latest 'Topics to Watch' Report, Highlighting Key Trends
Facebook has released it's latest 'Topics to Watch' report, highlighting the key subjects gaining momentum across The Social Network.
By Andrew Hutchinson • May 17, 2018
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5 Steps to Understanding Your Audience [Infographic]
Understanding your target audience is key to a successful social media marketing strategy - here are some tips to help boost your research efforts.
By Mark Walker-Ford • May 17, 2018
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10 LinkedIn Hacks or Things You Didn't Know
LinkedIn expert Melonie Dodaro shares some key LinkedIn tips and tricks you may not be aware of in this post.
By Melonie Dodaro • May 17, 2018
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Facebook Continues to Test News Feed Options to Prompt More Engagement
Facebook continues to test new ways to improve content exposure, and generate more engagement on the network.
By Andrew Hutchinson • May 17, 2018
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The Role of AI in Marketing (#SMTlive Recap)
One of the hottest trends and biggest disrupters in digital marketing today is artificial intelligence. We held a Twitter chat to discuss the positives and negatives of AI being used in marketing.
By Jeremy Simmons • May 16, 2018
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9 Mobile Marketing Trends You Need To Know For 2018 [Infographic]
The use of mobile devices continues to expand, changing habitual behaviors and discovery processes. Here's an overview of some of the key trends to be aware of.
By Irfan Ahmad • May 16, 2018
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Twitter Implements Reach Restrictions on Anti-Social Tweets
Twitter is implementing a new system to detect questionable accounts, and restrict the reach of their tweets.
By Andrew Hutchinson • May 16, 2018
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5 Ways B2B Brands Should Use Social Media [Infographic]
No matter which industry you're in, if you're looking to start, expand, or review your company's use of social media, keep these five themes in mind.
By Robin Selvy Re • May 16, 2018
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Snapchat Rolls Out 6-Second, Unskippable Ads in Shows
Snapchat is rolling out its new 6-second, unskippable ads, which may not be a great sign for the platform.
By Andrew Hutchinson • May 15, 2018
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Facebook Tests New Rating System for Brand Pages
Facebook's testing a new business Page rating system, which could help improve recommendation accuracy.
By Andrew Hutchinson • May 15, 2018
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7 Ways Social Media Listening Can Help You Grow Your Business
Social media listening provides a range of brand benefits - here are some key ways you can use social listening in your approach.
By Aleh Barysevich • May 15, 2018
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13 Fascinating Facts About Reddit [Infographic]
Reddit usage is on the rise, which may offer new opportunities to marketers. Check out these stats.
By Irfan Ahmad • May 15, 2018
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PodcastBuilding a Personal Brand to Elevate a Corporate Brand [Podcast]
In a new episode of the Social Business Engine podcast, Bernie Borges speaks with Tammy Boyd, Vice President of Business Development and Marketing for NeuroInternational.
By Bernie Borges • May 14, 2018
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Here are the Reasons Why Your Facebook Ads are Getting Denied
Facebook's getting more sensitive when it comes to advertising policies, and it's important you know why your Facebook Ads are getting denied.
By Nathan Mendenhall • May 13, 2018
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10 Influencer Marketing Strategies You Should Know [Infographic]
With influencer marketing gaining traction, have you considered the various ways you can utilize influencers to boost your marketing message?
By Irfan Ahmad • May 13, 2018
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Facebook Takes Action Against Instagram 'Pod' Groups
Instagram 'pods' could come under more scrutiny after Facebook suspended various pod organization groups.
By Andrew Hutchinson • May 12, 2018