Social Marketing
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The Guide to B2B Influencer Marketing for CMOs [Infographic]
While influencer marketing is most commonly associated with B2C, B2B brands are making the connection, and utilizing influencers to boost their efforts.
By Lee Odden • July 19, 2019 -
3 Tips to Help Make Your Video Stand Out in YouTube Search Results [Infographic]
YouTube is seen by some to be the second largest search engine. If you want to maximize your YouTube performance, you need to optimize for on-platform search.
By Beth Worthy • July 19, 2019 -
LinkedIn Engagement Continues to Rise, According to Parent Company Microsoft's Latest Update
LinkedIn engagement continues to rise, according to the latest insights from parent company Microsoft.
By Andrew Hutchinson • July 19, 2019 -
Facebook Launches New Holiday Season Insights Guide to Assist in Campaign Planning
Facebook has launched a new set of data resources to help marketers plan their holiday campaigns.
By Andrew Hutchinson • July 18, 2019 -
Facebook Video Best Practices Checklist [Infographic]
Improve the performance of your Facebook video content with this handy checklist.
By Andrew Hutchinson • July 17, 2019 -
SMT Influencer6 Helpful Twitter Tips That You May Not be Aware of
Up your Twitter game with this list of helpful tips and tricks from contributor Larry Kim.
By Larry Kim • July 17, 2019 -
8 Vital Social Listening Metrics Matched to Business KPIs
How can social listening metrics tie into your broader business goals? Here are some tips.
By Anna Bredava • July 17, 2019 -
Facebook Releases New Report on Connecting with Social Media Audiences Over Summer [Infographic]
Facebook has published a new report which looks at how businesses can better connect with their audiences in summer.
By Andrew Hutchinson • July 16, 2019 -
9 Types of Content to Stop Posting on Social Media
Just as important as knowing what content to post, you also need to avoid posting the wrong things, and turning away your audience.
By Aaron Agius • July 16, 2019 -
SMT Influencer5 Social Media Marketing Tools for Teams That Won't Break The Bank
There are so many social media tools out there, it's easy to get overwhelmed with all the options. Here are 5 social media marketing tools that won't break the bank.
By Lilach Bullock • July 15, 2019 -
How to Win Back Customers Through Facebook Remarketing
Taking a closer look at how remarketing can be leveraged specifically on Facebook and Google to reach prospective customers who have shown an interest but dropped off before making a final purchase.
By Gaurav Sharma • July 15, 2019 -
50 Social Media Stats to Help You Choose the Right Platform for Your Business [Infographic]
This infographic outlines major user activity statistics on each social media platform. These stats can help inform you when building and adjusting your social strategy.
By Mark Walker-Ford • July 11, 2019 -
5 Branded Posts from Influencers Required to Spur a Purchase
Survey respondents were more than three times as likely to follow an influencer on social media than to follow a brand directly.
By Robert Williams • July 11, 2019 -
6 Dangers of Influencer Marketing
While influencer marketing has been a part of plenty of successful campaigns, marketers need to take certain precautions to avoid the pitfalls of utilizing this strategy.
By Olivia Iurillo • July 11, 2019 -
From social commerce to TikTok: The 9 most successful mobile campaigns of 2019
Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.
By Chantal Tode , Natalie Koltun , Chris Kelly , Kira Barrett • July 10, 2019 -
2019 Key Digital Marketing Growth Stats [Infographic]
These six social media stats and digital marketing trends can offer us great insight into where we should plan to spend our time and resources.
By Emma Wiltshire • July 10, 2019 -
4 Essential Steps to Master Pinterest & Get 2x More Targeted Followers [Infographic]
Increase Pinterest engagement and drive more traffic to your website with these social media branding tips.
By Mark Walker-Ford • July 10, 2019 -
The Power of the Employee Influencer [Infographic]
Are you utilizing employee advocacy in your digital marketing program? This infographic outlines why you should be.
By Andrew Hutchinson • July 09, 2019 -
Under the Influence - 84 Influencer Marketing Stats [Infographic]
Have you considered the potential of influencer marketing for your business? Check out this collection of influencer marketing stats and insights.
By Andrew Hutchinson • July 09, 2019 -
New Report Finds Instagram Engagement Rates are In Decline
A new report has suggested that overall engagement rates on Instagram posts are declining, which could be a consideration for brands.
By Andrew Hutchinson • July 09, 2019 -
3 Tips to Help Improve Your Connection with Relevant Brand Influencers
With influencer marketing on the rise, influencers are also becoming more discerning about their partnerships. If you want to make better connections, here are some tips.
By Lauren McGrath • July 07, 2019 -
How 'Social Intelligence' Can Lead to a Better Marketing Strategy
What is social intelligence? And, how can this lead to a better social media marketing strategy? Here's what you need to know.
By Luke Fitzpatrick • July 07, 2019 -
#SMTLive Recap: Using Facebook and Instagram Audience Targeting
Social media platforms offer a wide array of targeting options - but how can you utilize them effectively? We asked our #SMTLive community for their tips.
By Phoebe Bain • July 06, 2019 -
SMT Influencer7 Social Media Marketing Courses to Bookmark
Looking to get a better handle on the key elements of digital marketing? These courses will help fast-track your process.
By Larry Kim • July 06, 2019 -
The State of Social Intelligence [Infographic]
What are the key uses of social media insights and data, and how can it help optimize your business efforts? Check out this overview of a new report on social analytics usage.
By Meg Carpenter • July 06, 2019
