Social Marketing
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LinkedIn Publishes New Guide on How B2B Brands Can make Best Use of Video
LinkedIn has created a new guide to help B2B marketers create better, more effective video content.
By Andrew Hutchinson • April 18, 2019 -
New Study Looks at the Impact of Influencers and Video on Consumer Decision Making [Infographic]
Olapic has conducted a new study to glean more insight into how consumers view influencer content, and how brands can utilize it to advantage.
By Andrew Hutchinson • April 18, 2019 -
SMT InfluencerHow to Actualize Real Results from Your Social Media Marketing Efforts
Any company seeking to actualize results from social media marketing must align their efforts with the values of the business.
By Rachel Strella • April 18, 2019 -
Snapchat Publishes New Report on the Evolution of Video Consumption
Snapchat has published a new report which looks at how video consumption behavior is changing, and how its app is catering to the trend.
By Andrew Hutchinson • April 16, 2019 -
Facebook Releases New Guide on Creating More Effective Stories [Infographic]
Facebook has published a new report which looks at Stories best practices and how to maximize performance.
By Andrew Hutchinson • April 16, 2019 -
SMT InfluencerWhat is Influencer Marketing and When Should You Use It? [Infographic]
Looking to take advantage of influencer marketing? Here's an overview of the essential influencer campaign elements, and how to use them to best effect.
By AJ Ghergich • April 14, 2019 -
18 Influencer Marketing Dos and Don'ts Businesses Should Follow in 2019 [Infographic]
Influencer marketing has grown to become a key digital marketing trend, but there are some key do's and don'ts that you need to follow.
By Mark Walker-Ford • April 14, 2019 -
The Ultimate LinkedIn Cheat Sheet [Infographic]
Looking to maximize your LinkedIn performance? Check out this huge list of profile and platform tips.
By Mark Walker-Ford • April 12, 2019 -
The 5 Minute Guide to Mastering Audiences on Twitter [Infographic]
Twitter can be an invaluable resource for market research and audience targeting - if you know what you're looking for.
By Andrew Hutchinson • April 12, 2019 -
Report Predicts Snapchat Usage will Continue to Decline in the US
eMarketer's latest trend reports predict an ongoing decline in Snapchat usage in the US this year, before stabilizing in 2020.
By Andrew Hutchinson • April 11, 2019 -
Pinterest is Now Up to 265 Million Users, Added 51 Million Within the Last Year
Pinterest has released updated usage figures ahead of its IPO, showing solid, steady growth.
By Andrew Hutchinson • April 11, 2019 -
How to Plan a Gen Z Focused Influencer Marketing Campaign
Gen Z is the next demographic subset that marketers will be targeting - and their behavioral traits vary significantly from Millenials.
By Heidi Yu • April 11, 2019 -
SMT Influencer5 Advanced Social Media Marketing Tips to Help Boost Your Campaigns
It's time for social media marketing strategies to move beyond vanity metrics - here are some tips to help you up your social strategy game.
By Nathan Mendenhall • April 11, 2019 -
The ROI of Social Media: Measuring What Matters
Do you know the ROI of your social media efforts? Contributor Melonie Dodaro offers some key measurement advice in this post.
By Melonie Dodaro • April 10, 2019 -
5 Tools to Help Analyze and Improve Your Instagram Stories Performance
Looking to maximize your Instagram Stories efforts? Check out these helpful analytics and data tools.
By Adina Jipa • April 10, 2019 -
Social Media Statistics That Matter for Your Business in 2019 [Infographic]
How significant a part of our daily lives has social media become? Check out these stats.
By Andrew Hutchinson • April 10, 2019 -
Podcast
How to Test Content Marketing and Digital Campaigns with Social Media
Are you utilizing the full power of social media for audience research and testing? Take a listen to this podcast to find out.
By Pam Moore • April 09, 2019 -
15 Ways to Fail at Social Media Marketing [Infographic]
Building an effective social media presence is difficult, and there are some surefire ways you can turn people off. Check out this list.
By Mark Walker-Ford • April 09, 2019 -
Why is Digital Marketing so Important for Business in 2019? [Infographic]
Why is digital marketing important for business? Check out this huge list of stats and data points.
By Andrew Hutchinson • April 07, 2019 -
How Brands Can Connect with Gen Z through Social Media Marketing
Gen Z is the next frontier for marketers, with new behaviors and traits to tap into, and new expectations to meet.
By Aaron Brooks • April 07, 2019 -
SMT's State of Marketing Automation Survey 2019 - Part 4: Future of Automation
Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future.
By Andrew Hutchinson • April 05, 2019 -
Influencer Marketing Benchmarks 2019 [Infographic]
What are the biggest challenges and concerns with influencer marketing, and what can you expect? Check out this infographic.
By Mark Walker-Ford • April 05, 2019 -
WhatsApp Makes its Business App Available on iOS, and in More Regions
WhatsApp has launched an iOS version of its business app, a year after launching the tool on Android.
By Andrew Hutchinson • April 05, 2019 -
Snapchat Announces a Range of New Tools at its First Ever Partner Summit
Snapchat has hosted its first ever Partner Summit, outlining a range of new tools and features for the app.
By Andrew Hutchinson • April 05, 2019 -
SMT Influencer5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy
All social networks are becoming increasingly visual - and LinkedIn is certainly no different. Here are some tips on how to develop a winning LinkedIn visual content strategy.
By Lilach Bullock • April 05, 2019
