Social Marketing
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SMT's 2018 Social Media Spending Survey - Part 4: What Organizational Challenges do Marketers Face in Achieving Success?
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part four of our report.
By Andrew Hutchinson • Dec. 13, 2018
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4 Tips for Selling Your B2B Company on a More Innovative Social Media Presence
Are you having trouble convincing your organization to adopt new social media marketing strategies? These tips might help.
By Mike Schaffer • Dec. 13, 2018
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New Report Looks at Facebook Usage Stats and Trends in 2018 [Infographic]
The team from Socialbakers have put together a new infographic looking at Facebook usage stats from 2018.
By Andrew Hutchinson • Dec. 13, 2018
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SMT's 2018 Social Media Spending Survey - Part 3: Social Media Marketing Goals and Tracking
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part three of our report.
By Andrew Hutchinson • Dec. 12, 2018
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Facebook Releases New Report on Key Trends to Watch in 2019
Facebook has released a new report which identifies key trends which have seen significant increases in discussion volume in 2018.
By Andrew Hutchinson • Dec. 12, 2018
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Instagram's Testing New Account Features Specifically Aimed at Influential Users
Instagram is reportedly testing a range of new features for high-profile users, helping to increase appeal with influencers.
By Andrew Hutchinson • Dec. 12, 2018
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Pinterest Releases Report on the Top 100 Pin Trends for 2019
Pinterest has released a listing of the top 100 Pin Trends heading into 2019, which may help guide your Pin strategy.
By Andrew Hutchinson • Dec. 12, 2018
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Facebook's Adding Search as an Ad Placement Option, Providing New Opportunities
Facebook is bringing back search ads as it looks for new ways to offset declines in revenue growth.
By Andrew Hutchinson • Dec. 12, 2018
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Snapchat Lets You Virtually Try on the Latest Adidas Sneakers in New AR Promotion
Snapchat has launched a new AR integration with Adidas which enables you to virtually try on a new pair of shoes.
By Andrew Hutchinson • Dec. 12, 2018
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12 Social Media Trends That Will Impact Your Business in 2019 [Infographic]
The team from Talkwalker provide an overview of some key social media marketing trends of note in this new infographic.
By Mark Walker-Ford • Dec. 12, 2018
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SMT's 2018 Social Media Spending Survey - Part 2: Where to Allocate Your Social Media Marketing Budget in 2019
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part two of our report.
By Andrew Hutchinson • Dec. 11, 2018
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Snapchat Launches 'Solutions in a Snap' Ad Overview Series
Snapchat has launched a new video series to help educate advertisers on the range of ad options it has available, and how to use them to best effect.
By Andrew Hutchinson • Dec. 11, 2018
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Google Expedites Shut Down of Google+ After Discovery of API Bug
Google has announced that it will shut down Google+ earlier than expected after the discovery of a new bug.
By Andrew Hutchinson • Dec. 11, 2018
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5 Surprising Benefits of Social Listening
No doubt you're aware of social listening, but you may not have considered these potential benefits.
By Aleh Barysevich • Dec. 11, 2018
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SMT's 2018 Social Media Spending Survey - Part 1: Key Channels of Focus
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part one of our report.
By Andrew Hutchinson • Dec. 10, 2018
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5 Bad Habits Marketers Should Drop in 2019
Habits are hard to break - especially the bad ones. Replace them with more effective, efficient practices, and start strong in the New Year.
By Albizu Garcia • Dec. 09, 2018
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SMT Influencer6 Tips to Strengthen Your Social Media Strategy for 2019
Here are some tips to help you optimize your social media marketing strategy for 2019 - including some key elements you may have overlooked.
By Dhariana Lozano • Dec. 09, 2018
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How to Leverage the Value of Other People's Facebook Groups
There are many articles about creating Facebook Groups for your business - but have you considered how you can leverage other people’s groups?
By Aaron Agius • Dec. 08, 2018
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How to Turn More of Your LinkedIn Profile Viewers into Followers
Making this simple tweak to your profile will help you instantly convert your LinkedIn profile viewers into followers.
By Virginia Bautista • Dec. 08, 2018
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5 Tools for Social Media Content Inspiration
Finding content to share on social media can be challenging. These five tools will help to provide inspiration and ideas for social media managers and content creators.
By Justin Kerby • Dec. 07, 2018
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Twitter Shares the Most Tweeted Topics and Celebrities of 2018
Twitter has released its annual round-up of the most tweeted about topics, celebrities, politicians and more.
By Andrew Hutchinson • Dec. 06, 2018
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Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]
Snapchat has released the latest version of its 'Snap Chatter' monthly trends reports, highlighting the key topics of discussion among Snap users.
By Andrew Hutchinson • Dec. 06, 2018
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SMT Influencer7 Bold Predictions for Digital Marketing in 2019
What's on the horizon for digital marketing? Contributor Chad Pollitt shares his thoughts in this post.
By Chad Pollitt • Dec. 06, 2018
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Facebook Adds Option to Share Collections of Ideas with Friends
Facebook is adding a new option to its Collections tool which will enable users to share their collections with friends, and invite collaboration on the same.
By Andrew Hutchinson • Dec. 05, 2018
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Instagram's Testing Side-Scrolling Feed View, Similar to Stories
Instagram is testing out a new way to view posts, with side-scrolling cards, similar to the Stories format.
By Andrew Hutchinson • Dec. 05, 2018