Social Marketing
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The Pros and Cons of 5 Top Instagram Analytics Tools
Looking for tools to help analyze, and maximize, your Instagram efforts? Here are some key tips on some of the most well-known apps.
By Phoebe Bain • Feb. 15, 2019
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Real Advice from One Social Media Manager to Another [Infographic]
During our last #SMTLive Twitter chat, we asked the group to share their best advice for juggling multiple social media accounts. Here are a few pointers to keep in mind that will help you stay sane.
By Emma Wiltshire • Feb. 15, 2019
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How I Manage to Manage 40+ Social Media Accounts
Managing 40+ social media accounts is not an easy task, but Jennifer has found a way to do it and do it well. Here is how she has found success.
By Jennifer Baker • Feb. 15, 2019
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#SMTLive Recap: Juggling Multiple Social Media Accounts
During our last Twitter chat, we caught up with social media marketing friends to talk about our experiences, our struggles and our best tips for success. Here are our main takeaways from the discussion.
By Emma Wiltshire • Feb. 15, 2019
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10 Instagram Tools You Need in 2019
If you’re still pushing buttons to manually grow your Instagram account, know that streamlining your social media marketing efforts is crucial. When you can automate even a single process, you save time (which means you're saving money, too). For instance, on Instagram, users want ...
By Larry Alton • Feb. 15, 2019
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New Report Looks at the Latest Trends in Facebook Page Engagement
What types of Facebook Page posts see the most engagement? Check out this new report from Quintly.
By Andrew Hutchinson • Feb. 14, 2019
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Snapchat Releases New Report on User Behavior in Relation to Entertainment [Infographic]
Snapchat has released a new report which looks at usage habits around cinema visits, which reveals some interesting insights.
By Andrew Hutchinson • Feb. 14, 2019
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3 Creative Valentine's Day Social Media Campaign Ideas
Looking for last minute ideas for Valentine's Day campaigns? Even if you don't sell a product that lends itself to romance, there are still opportunities to tap into the spirit of the event.
By Tabitha Jean Naylor • Feb. 13, 2019
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Instagram's Developing an Account Linking Feature to Simplify Multiple Account Management
Instagram is working on a new option that would enable users to link multiple accounts to a single login.
By Andrew Hutchinson • Feb. 12, 2019
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Facebook Page Admins Will Now Be Able to Respond to Instagram Messages from Page Inbox
Facebook has quietly taken another step towards the unification of its messaging apps.
By Andrew Hutchinson • Feb. 08, 2019
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Twitter Reports Another Decline in Users, Shifts to Alternate Performance Metric
Twitter has reported its Q4 and full year 2018 performance numbers, showing an increase in revenue and a decrease in users.
By Andrew Hutchinson • Feb. 08, 2019
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Pinterest Expands eCommerce Potential with Automated 'Shop the Look' Pins
Pinterest is expanding its on-platform shopping potential with the addition of automated 'Shop the Look' Pins, which will connect images with products for purchase.
By Andrew Hutchinson • Feb. 07, 2019
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Facebook Publishes New Report on How Instagram Drives Shopping Behavior
Facebook has published a new report which highlights the potential of Instagram to drive products discovery and purchase behavior.
By Andrew Hutchinson • Feb. 07, 2019
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As Influencer Marketing Becomes More Prominent, Fakers are Likely to Come Under Pressure
With more brands spending more money on influencer marketing, the push to identify fakes is growing, which could be bad news for those looking to cheat the system.
By Andrew Hutchinson • Feb. 07, 2019
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Facebook's Updating it's 'Why Am I Seeing This?' Ad Info with More Specific Detail
Facebook will roll out a new ad info panel, with more specific insight into ad targeting as part of its ongoing measures to provide more data transparency.
By Andrew Hutchinson • Feb. 07, 2019
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How to Make Best Use of Instagram Stories Stickers for Marketing
As Stories hits the 500 million daily active users milestone, there’s never been a better time to harness their potential for engagement with your followers
By Aaron Brooks • Feb. 07, 2019
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Facebook is Developing a Unified Messaging Inbox for Businesses
In what could be the first step towards increased messaging connection, Facebook is developing a new integrated messaging inbox for businesses
By Andrew Hutchinson • Feb. 06, 2019
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Why Brands Need a Conversational Marketing Plan
As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results.
By Albizu Garcia • Feb. 06, 2019
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SMT InfluencerWhat Businesses Need to Know About Twitter's New Desktop Layout
Twitter has started a slow roll-out of its new desktop layout - here's what it looks like, and what the changes mean for business users.
By Deborah Sweeney • Feb. 06, 2019
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5 Steps to Effectively Measure Your Social Media Marketing Strategy [Infographic]
Looking to better track your social media marketing performance in 2019? Check out this new infographic.
By Mark Walker-Ford • Feb. 06, 2019
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Twitter Details Rise of 'Purpose-Driven' Marketing in Super Bowl Campaigns [Infographic]
Twitter has reported that an increasing number of brands utilized 'purpose-driven' messaging in their 2019 Super Bowl campaigns.
By Andrew Hutchinson • Feb. 06, 2019
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10 Need to Know Facebook Marketing Stats for 2019
Facebook offers significant opportunity for businesses, but also significant challenge. Here are some tips to help you maximize your Facebook performance.
By Phoebe Bain • Feb. 05, 2019
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LinkedIn Reaches 610 Million Members, Publishes New eBook on Social Media Management Tips
LinkedIn has released a new guide to effective social media management, with a focus on LinkedIn marketing.
By Andrew Hutchinson • Feb. 05, 2019
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Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]
Snapchat has released the latest version of its 'Snap Chatter' trends report, which looks at the key topics of discussion among users.
By Andrew Hutchinson • Feb. 05, 2019
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Twitter Announces Winners of #BrandBowl 2019
With the 2019 Super Bowl done and dusted, Twitter has announced the winners of its #BrandBowl celebration of advertiser tie-ins via tweet.
By Andrew Hutchinson • Feb. 05, 2019