Social Marketing
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Retrieved from Snapchat on April 23, 2021
Snapchat Posts Strong Results in Q2, Including a Record Increase in Revenue
After a period of uncertainty, Snapchat nows appears to be finding its groove.
By Andrew Hutchinson • July 22, 2021 -
Retrieved from LinkedIn on July 22, 2021
LinkedIn Adds New, Free Certification Courses to Help Showcase Your LinkedIn Marketing Knowledge
The courses take you through all of LinkedIn ad and marketing tools, and provide a good level of base knowledge in how its systems operate.
By Andrew Hutchinson • July 21, 2021 -
Explore the Trendline➔
Social Media Expert Series - Q&A with Matt Navarra/Social Media Today, data courtesy of Social Media Today
TrendlineSocial Media Expert Series: Q&A with Matt Navarra
This is the first in our new series where we interview social media experts to learn their thoughts and get their best advice for social media marketing in 2021. Matt Navarra has established himself as one of the leading voices in the social media space. He’s a must-follow for social media managers, and a source we regularly refer to in our research on Social Media Today.
By Social Media Today staff -
Retrieved from Twitter on April 22, 2021
Twitter Outlines its Olympic Tie-In Tools, Provides Tips for Brand Campaigns
The Games will kick-off this week, and could significantly disrupt the media cycle.
By Andrew Hutchinson • July 21, 2021 -
Retrieved from Facebook on April 23, 2021
Facebook Updates Policies Around the Promotion of Prescription Drugs
The new regulations aim to keep-up with the evolving health landscape as a result of COVID-19.
By Andrew Hutchinson • July 21, 2021 -
Retrieved from TikTok on July 22, 2021
TikTok Shares New Data on the Importance of Audio Elements in On-Platform Promotions [Infographic]
Music plays a key role in TikTok engagement, which is an important consideration for brands.
By Andrew Hutchinson • July 21, 2021 -
Retrieved from YouTube on April 29, 2021
YouTube Launches Initial Test of Live-Stream Shopping with Selected Creators
The test is part of YouTube's next shift into facilitating more in-stream commerce activity.
By Andrew Hutchinson • July 21, 2021 -
Retrieved from Clubhouse on July 22, 2021
Clubhouse Moves Out of Invite-Only Beta, Now Open to All Users
The app is now open to everyone who downloads it, greatly expanding its reach potential.
By Andrew Hutchinson • July 21, 2021 -
Retrieved from TikTok on July 21, 2021
TikTok Gains TAG Brand Safety Certification Worldwide, Providing More Assurance for Advertisers
The certification will help TikTok continue to build out its business offerings.
By Andrew Hutchinson • July 20, 2021 -
Retrieved from Vishal Shah/Twitter on July 21, 2021
Instagram Expands Insights Data to 60 Days, Providing More Analytical Capacity
The expansion will provide a heap more data insight for Instagram marketers.
By Andrew Hutchinson • July 20, 2021 -
Retrieved from TikTok on July 21, 2021
TikTok Launches New 'Spark' Ads Which Enabled Brands to Tap into Trending Organic Content
The process provides another ad option to help reach the TikTok community, which could be particularly beneficial for some brands.
By Andrew Hutchinson • July 20, 2021 -
Retrieved from Twitter on July 21, 2021
Twitter Launches the First Stage of Testing for its New and Upgraded TweetDeck
The updated TweetDeck includes simplified features and improved customization options.
By Andrew Hutchinson • July 20, 2021 -
Retrieved from TikTok on July 20, 2021
TikTok Ads See Higher Emotional Response, According to New Report
The data shows that TikTok can drive significantly higher mental response rates, in terms of both memory and subsequent action.
By Andrew Hutchinson • July 19, 2021 -
Retrieved from Social Insider on July 19, 2021
Key Instagram Metrics, and Why They Matter to Your Strategic Approach [Infographic]
Are you focusing on the right metrics within your Instagram strategy?
By Adina Jipa • July 19, 2021 -
Retrieved from Reddit on July 19, 2021
Reddit Shares Data on Rising Interest Around Comic-Con Ahead of [email protected] This Week
If you're looking to reach comic and movie fans, Reddit could be a key platform to consider.
By Andrew Hutchinson • July 19, 2021 -
Retrieved from TikTok on July 17, 2021
TikTok Announces New '#ForYou' Summit to Provide Marketing Insights and Tips
The third #ForYou Summit will provide a range of insights and notes, aimed at industry professionals.
By Andrew Hutchinson • July 16, 2021 -
Retrieved from Jane Manchun Wong/Twitter on July 16, 2021
Twitter Tests New Layout for Images, Considers Adding Limited Time Tweet Editing
The new format looks more akin to Facebook, with a wider display in-stream.
By Andrew Hutchinson • July 15, 2021 -
Retrieved from TikTok on March 18, 2021
TikTok Expands 'Branded Content Toggle' to Add More Transparency to Brand/Creator Partnerships
The toggle adds more transparency to paid promotions on the platform.
By Andrew Hutchinson • July 15, 2021 -
Retrieved from TikTok on July 15, 2021
TikTok Announces 'Small Biz Block Party' Event Series to Provide Marketing Tips and Insights
The hour-long sessions will provide expert insights and platform tips.
By Andrew Hutchinson • July 15, 2021 -
Retrieved from YouTube on July 15, 2021
YouTube Adds Automatic Segmentation for Clips, Launches Dark Mode for YouTube Studio
YouTube's also making its Stories analytics available to all users.
By Andrew Hutchinson • July 14, 2021 -
Retrieved from Facebook on July 15, 2021
Facebook Announces $1 Billion Investment into New Creator Funding Initiatives
The program will look to educate creators on how to monetize their content through incentive bonuses and rewards.
By Andrew Hutchinson • July 14, 2021 -
Retrieved from Instagram on July 14, 2021
Instagram Tests New 'Re-Share' Sticker for Stories to Encourage More Thoughtful Feed Post Sharing
The new option is designed to encourage more creativity in feed post re-shares to Stories.
By Andrew Hutchinson • July 13, 2021 -
Retrieved from Creatopy on July 12, 2021
YouTube Audio Ads vs. Video Ads - Which Performs Better? [Infographic]
With more people tuning into YouTube in audio-only mode, are YouTube's audio ads a viable option for your marketing approach?
By Robert Katai • July 12, 2021 -
Retrieved from Facebook on July 13, 2021
Facebook Provides New Explainer on How Its News Feed Algorithm Works
The video provides a good overview of the fundamentals of Facebook's feed ranking process.
By Andrew Hutchinson • July 12, 2021 -
Retrieved from Reddit on July 12, 2021
Reddit Announces New Office in Australia as it Continues to Build on its Business Potential
The new office will focus on establishing connections with local advertisers, and building its business potential.
By Andrew Hutchinson • July 11, 2021 -
Retrieved from Snapchat on July 10, 2021
Snapchat Offers New Ads Certification Recognition via Its Snap Focus Education Platform
It could be another way to showcase your industry expertise and knowledge.
By Andrew Hutchinson • July 09, 2021
