Social Marketing
-
The Process and Performance of Ad Retargeting, and Why You Should be Using it
How successful is retargeting? Here's a look at the potential benefits of retargeting, and how you can implement such a process within your digital marketing efforts.
By Dmytro Spilka • Dec. 06, 2019 -
How to Build an Email list from Your YouTube Subscribers
Adding YouTube subscribers is great, but building your owned email list can be even more beneficial.
By Chintan Zalani • Dec. 05, 2019 -
10 Emerging Design Trends to Look Out for in 2020 [Infographic]
What are the key design trends to be aware of in 2020? Check out this list.
By Robert Katai • Dec. 05, 2019 -
SMT Expert6 Key Social Media Trends to Watch in 2020
It's time for our yearly predictions of what marketers need to prepare for in their 2020 approach.
By Lucy Rendler-Kaplan • Dec. 05, 2019 -
Facebook Adds New Measures to Enforce Targeting Restrictions on Potentially Discriminatory Ad Types
Following on from its targeting restrictions on housing, employment and credit opportunity ads, Facebook has added some new measures to enforce its regulations.
By Andrew Hutchinson • Dec. 04, 2019 -
Twitter Expands Access to Brand Survey Tools to Help Brands Understand Ad Effectiveness
Twitter is looking to help brands better understand their tweet campaign performance by giving them access to its survey tools.
By Andrew Hutchinson • Dec. 04, 2019 -
Shutterstock Publishes 2020 Color Trends Report [Infographic]
Ensure your content looks fresh and on-trend in 2020 with these insights from the Shutterstock team.
By Andrew Hutchinson • Dec. 04, 2019 -
20 Predictions for Social Media Marketing in 2020
Where is the social media sector headed in the next year? Here are 20 predictions to help in your consideration and planning.
By Andrew Hutchinson • Dec. 03, 2019 -
Pinterest Outlines Rising Pin Trends in Latest Report [Infographic]
Pinterest has released a new listing of key trends gaining momentum among Pinners, which could help with your holiday promotions on the platform.
By Andrew Hutchinson • Dec. 03, 2019 -
Snapchat Publishes New Guide for Auto Marketers on the Platform
Snapchat has published a new guide to help auto marketers make the most of its platform's ad tools.
By Andrew Hutchinson • Dec. 03, 2019 -
Twitter Publishes 2020 Marketing Calendar to Help with Strategic Planning
Twitter has published its 2020 marketing calendar, highlighting all the key dates and events to be aware of in the year ahead.
By Andrew Hutchinson • Dec. 03, 2019 -
Deconstructing A Crisis: After An Accident, 1 Tweet Could Ruin a Contractor's Reputation
False information can spread on social media and become "almost impossible to manage,” according to a communications consultant, unless the right strategy is in place.
By Jenn Goodman • Nov. 26, 2019 -
Bumper Ads: A Smart Way To Boost Your YouTube Ad Campaign [Infographic]
Are you ready to take on the challenge of a 6-second YouTube ad? Check out this infographic to learn everything you need to know about bumper ad design.
By Emma Wiltshire • Nov. 26, 2019 -
Small Business Marketing: 22 Reasons Why You Should Use Social Media [Infographic]
This infographic explores 22 reasons why social media is an important investment for businesses today.
By Mark Walker-Ford • Nov. 26, 2019 -
18 LinkedIn Stats from 2019 to Guide Your Social Media Strategy in 2020 [Infographic]
Some LinkedIn usage stats and insights to help inform your platform approach.
By Mark Walker-Ford • Nov. 25, 2019 -
7 Tools to Find Influencers on Social Media [Infographic]
A key element to effective influencer marketing is finding the right influencers for your brands. These apps will help.
By Anna Bredava • Nov. 23, 2019 -
LinkedIn Publishes Listing of Top 10 Company Pages for 2019 [Infographic]
LinkedIn has published its annual list of top company pages, based on user nominations.
By Andrew Hutchinson • Nov. 22, 2019 -
Snapchat Shares Gen Z Shopping Insights Ahead of the Holiday Season [Infographic]
Snapchat has published a new set of insights into the shopping habits of younger consumers.
By Andrew Hutchinson • Nov. 21, 2019 -
Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns
Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.
By Andrew Hutchinson • Nov. 21, 2019 -
Facebook Adds New Options for Brands to Control Ad Placements
Facebook is adding a new set of brand safety controls to help advertisers avoid unwanted placement related to content, brands and websites.
By Andrew Hutchinson • Nov. 21, 2019 -
Twitter Adds New 'Conversation Insights' to Media Studio
Twitter has added a new Conversation Insights element to Media Studio which provides information on your Twitter mentions and where they're coming from.
By Andrew Hutchinson • Nov. 21, 2019 -
Twitter's Testing Tweet Scheduling Built Into the Tweet Composer
Twitter has announced a new test of native tweet scheduling built into the tweet creation process.
By Andrew Hutchinson • Nov. 21, 2019 -
Instagram Publishes New List of Popular Gifts Based on On-Platform Trends
Instagram has provided a new listing of popular gifts based on some of the key hashtag trends on the platform in 2019.
By Andrew Hutchinson • Nov. 19, 2019 -
New Report Looks at the Rise of Virtual Influencers on Instagram
Virtual influencers - computer-generated characters with their own personas - are on the rise on Instagram.
By Andrew Hutchinson • Nov. 19, 2019 -
Snapchat Adds Extended Mid-Roll Video Ad Option
Snapchat will now enable advertisers to upload 3-minute mid-roll video ads, skippable after 6 seconds.
By Andrew Hutchinson • Nov. 19, 2019
