Social Marketing
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How to Get Customers Without Spending Any Money [Infographic]
Looking for ways to generate more leads in 2019? Check out these tips.
By Mark Walker-Ford • Jan. 18, 2019
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Insights from Buffer's 2019 'State of Social' Report
Buffer has released its 2019 State of Social report, which contains a heap of useful insights for social media marketers.
By Andrew Hutchinson • Jan. 18, 2019
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LinkedIn Unveils New Additions to Company Pages, Including Employee Insights
LinkedIn has announced some new company page functions, built on the back of its recent company page update.
By Andrew Hutchinson • Jan. 18, 2019
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Facebook Updates Group Invites, Removing Ability to Automatically Add Members
Facebook has updated some of its rules relating to how group admins can invite new members.
By Andrew Hutchinson • Jan. 18, 2019
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Facebook Adds New Option to Create Dynamic Ads in Multiple Languages
Facebook has added a new option which enables businesses to create Dynamic Ads for multiple languages and regions.
By Andrew Hutchinson • Jan. 17, 2019
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New Report Looks at the Growth of Influencer Marketing on Instagram
A new report underlines just how significant influencer marketing has become on Instagram, as well as the rise of micro-influencers.
By Andrew Hutchinson • Jan. 17, 2019
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How do Micro-Influencers View Brand Partnerships? [Report]
With micro-influencers on the rise, this report sought feedback from a range of smaller creators to get some insight into how they collaborate with businesses.
By Ismael El-Qudsi • Jan. 16, 2019
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PodcastBrand Humanization: Transparency vs Authenticity
What's the difference between 'transparency' and 'authenticity', and why does it matter? Take a listen to Pam Moore's latest podcast.
By Pam Moore • Jan. 16, 2019
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YouTube Provides More Detail on Profanity Regulations in Relation to Ads in Content
YouTube has provided more insight into how it categorizes content which includes profanity in relation to how it shows ads.
By Andrew Hutchinson • Jan. 16, 2019
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SMT Influencer4 Tips to Help You Keep Up with the Constant Changes in Social Media
Social media is always changing - here are some key tips to help ensure you remain up to date, and are able to act on such shifts.
By Rachel Strella • Jan. 16, 2019
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SMT Influencer15 Facebook Marketing Groups to Join in 2019
These Facebook groups can help keep you up to date with the latest news and shifts within the digital marketing sector.
By Larry Kim • Jan. 16, 2019
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4 Easy to Use Tools to Help You Create Effective, Engaging Video Content
Tap into the growth of video in 2019 with these tools and tips.
By Lilach Bullock • Jan. 15, 2019
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Video on Social: What Marketers Say vs What They Do [Infographic]
It's undeniable that video is becoming a must on social media. However, how marketers think they're approaching it, and what they're actually doing, are two different stories.
By Becky Brooks • Jan. 15, 2019
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40+ Video Marketing Statistics for 2019 [Infographic]
Is video part of your 2019 social media marketing strategy? These stats may prompt you to give it some extra thought.
By Irfan Ahmad • Jan. 14, 2019
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8 Types of Social Media Posts that Your Business Should Avoid [Infographic]
There are certain things you need to avoid posting on social, or you'll risk losing your audience.
By Mark Walker-Ford • Jan. 13, 2019
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6 Common, Budget-Killing Facebook Ad Errors (and How to Correct Them)
While most common Facebook ads mistakes are relatively easy to correct, financially, a handful of them could cost you and your business big time.
By Nathan Resnick • Jan. 12, 2019
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SMT InfluencerTwitter's Chronological Timeline is Back, Which Provides a Range of Potential Benefits
Twitter's new option to switch to a 'Most recent' feed has a range of potential benefits, as explained by contributor Lucy Rendler-Kaplan.
By Lucy Rendler-Kaplan • Jan. 11, 2019
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10 Social Media Management Tools to Help Boost Your Efforts in 2019
Need tools to help maximize your social media marketing efforts in 2019? Check out this list.
By Alice Oh • Jan. 11, 2019
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Facebook Publishes New Report on the Modern Moviegoer's Path to Purchase [Infographic]
Facebook has published a new report which looks at how the modern moviegoer finds information about new films to see.
By Andrew Hutchinson • Jan. 11, 2019
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4 Ways to Use Instagram Highlights in Your Social Media Marketing Efforts
Ensure you're maximizing the value of your Instagram Stories by also utilizing your Stories Highlights. Here are some tips on how to do it.
By Phoebe Bain • Jan. 11, 2019
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5 Social Media Trends to Put into Practice in 2019 [Infographic]
The team from Hootsuite outline their key digital marketing trend predictions for 2019 in this new infographic.
By Mark Walker-Ford • Jan. 10, 2019
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Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]
Snapchat has released the latest version of its 'Snap Chatter' trends report, which looks at the key topics of discussion among users.
By Andrew Hutchinson • Jan. 10, 2019
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Twitter's Working on New Event and Audience Analytics Tools, Updated Desktop Layout
Twitter's working on some new analytics tools, as well as new elements to put more focus on discussions around major events.
By Andrew Hutchinson • Jan. 10, 2019
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How to Optimize Your Content for Every Age Group [Infographic]
Need help with your content planning? This infographic provides tips on how to reach each demographic subset.
By Mark Walker-Ford • Jan. 09, 2019
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Snapchat Releases New Report on How and Why People Use Different Social Apps
Snapchat has released a new study which looks at the emotional impact of using different social apps, and when users are most likely to turn to each.
By Andrew Hutchinson • Jan. 09, 2019