Social Marketing
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LinkedIn Publishes New Guide on How to Make Best Use of LinkedIn Live
LinkedIn has published a new guide to making best use of its live-streaming option, which is still only available to a limited group of users.
By Andrew Hutchinson • Aug. 22, 2019 -
Facebook News Feed: An Introduction for Content Creators [Infographic]
Facebook recently added a new Blueprint course on how to maximize News Feed performance.
By Andrew Hutchinson • Aug. 22, 2019 -
Instagram Provides IGTV Tips Based on the Success of Thrillist [Infographic]
Looking to make use of IGTV for your marketing efforts? Take some notes from the success of Thrillist.
By Andrew Hutchinson • Aug. 21, 2019 -
Twitter Launches 6-Second Video Ad Bidding, Providing New Options for Video Marketers
Twitter is launching a new 6-second video ad bidding option, providing increased capacity for marketers to utilize Twitter video.
By Andrew Hutchinson • Aug. 20, 2019 -
What You Need to Know About Advertising on TikTok
TikTok is the latest trending app of the moment, and it may provide a new way for marketers to reach younger audiences.
By Mikey Dunn • Aug. 20, 2019 -
New Study Examines How Brand Engagement on Social Influences Purchase Behavior
A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media, and how these interactions influence their buying decisions.
By Elaine Fogel • Aug. 20, 2019 -
TikTok Maintains High Download Rankings, But Questions Remain About Longer Term Viability
According to data from Sensor Tower, Facebook, TikTok and Snapchat continued to see high download rates in July 2019.
By Andrew Hutchinson • Aug. 20, 2019 -
Snapchat Publishes New Report on Opportunities for Automotive Marketers on the Platform
Snapchat has published a new report which provides insights into car buying trends among Snapchat users.
By Andrew Hutchinson • Aug. 19, 2019 -
Facebook Stories: An Introduction for Content Creators [Infographic]
Facebook has provided a new set of tips and notes on how to maximize your Facebook Stories.
By Andrew Hutchinson • Aug. 18, 2019 -
Pinterest Provides Additional Insights into its Pin Classification Process
Pinterest has provided some new insights into its content classification systems, which could help you better optimize your content for discovery on the platform.
By Andrew Hutchinson • Aug. 18, 2019 -
Facebook Reminds Advertisers and Developers that New Targeting Restrictions Come Into Effect Soon
Facebook has issued a reminder that its new restrictions on housing, employment and credit ads will come into effect shortly.
By Andrew Hutchinson • Aug. 16, 2019 -
The Why and How of Social Proof for Your Business [Infographic]
Are you utilizing the power of social proof in your digital marketing efforts? Check out these stats and tips.
By Andrew Hutchinson • Aug. 16, 2019 -
Instagram's Launching a New Option for Reporting Misinformation as On-Platform Scams Grow
Instagram is adding a new option to report fake news content on its platform, while its also investigating a new Instagram Stories scam tactic.
By Andrew Hutchinson • Aug. 16, 2019 -
Facebook Adds New Booking and Reminder Prompts to Movie Ads
Facebook is rolling out new updates for its movie ads, including reminder prompts in-app and direct booking options.
By Andrew Hutchinson • Aug. 16, 2019 -
New Study Shows Pinterest Could be a Key Platform for Targeting Auto Buyers
Pinterst has published a new study which shows that its users are more likely to buy a new car, which may surprise many.
By Andrew Hutchinson • Aug. 15, 2019 -
Social Media Etiquette: 12 Dos and Don'ts for a Successful Marketing Strategy [Infographic]
Need a reminder on the key elements of effective social selling? Check out this graphic.
By Mark Walker-Ford • Aug. 15, 2019 -
The Benefits and Challenges of Social Data Tracking [Infographic]
The use of social media data for consumer research is increasing, but many brands still find it challenging to extract the right insights.
By Andrew Hutchinson • Aug. 15, 2019 -
LinkedIn Adds New Audience Insights Through Third-Party Partnerships
LinkedIn will provide more insights into key audience interests and trends via n expanded API program.
By Andrew Hutchinson • Aug. 14, 2019 -
SMT Influencer5 Top Tools to Help You Create Better Landing Pages
Winning that all-important click with your social media content is just the first step - here are some tools to help improve your landing page conversions.
By Lilach Bullock • Aug. 13, 2019 -
116 Visual Content Ideas for Your Social Media Marketing Strategy [Infographic]
Need some new inspiration for your content strategy? Check out this list of visual prompts.
By Mark Walker-Ford • Aug. 13, 2019 -
Facebook Provides Tips on How to Improve Your Ad Relevance Diagnostics
Facebook has published a new listing of tips on how to improve your three ad relevance diagnostics.
By Andrew Hutchinson • Aug. 13, 2019 -
7 Winning Ways to Grow Your Instagram Following [Infographic]
Looking for ways to expand your Instagram presence? Check out these tips.
By Mark Walker-Ford • Aug. 10, 2019 -
101 Stats to Understand Affiliate Marketing [Infographic]
Affiliate marketing is a practice that's been long used to boost brand awareness - here's an overview of how it works, along with its growth and benefits.
By Irfan Ahmad • Aug. 10, 2019 -
6 Steps in Developing an Optimal Social Media Marketing Strategy [Infographic]
Looking to develop an effective social media marketing strategy? This infographic outlines some key elements to keep in mind.
By Andrew Hutchinson • Aug. 09, 2019 -
Snapchat Releases Holiday Marketing Insights Guide to Assist with Strategic Planning
Snapchat has released a new guide to help marketers plan their Snap ad campaigns for the upcoming holiday season.
By Andrew Hutchinson • Aug. 09, 2019
