Social Marketing
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Instagram Adds Active Status Notifiers to Fuel Real-Time Connection
Instagram has added new active status notifiers which will let users know when their connections are active in the app.
By Andrew Hutchinson • July 20, 2018
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Snapchat Launches 'Footprints' Report to Provide Insight into User Behaviors [Infographic]
Snapchat has launched a new data report which highlights user behaviors based on data tracked within the app.
By Andrew Hutchinson • July 20, 2018
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LinkedIn Rolls Out New Messaging Tools to Enhance On-Platform Connection
LinkedIn has added some new enhancements to its messaging tools to help boost connection in the app.
By Andrew Hutchinson • July 20, 2018
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How Social Media Has Changed the Ad Game [Infographic]
There's no arguing that social has changed advertising as we know it - but you might be surprised as to how significant its impact has been.
By Andrew Hutchinson • July 20, 2018
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Reddit's Adding Chat Rooms to Boost On-Platform Enagagement
Reddit is adding chat rooms to facilitate more real-time, on-platform discussion around specific topics and events.
By Andrew Hutchinson • July 19, 2018
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Instagram's Adding 'Reactions' Style Quick-Response Emojis to Instagram Stories
Instagram's testing a new emoji response tool for Instagram Stories, enabling quick engagement with posts.
By Andrew Hutchinson • July 19, 2018
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LinkedIn Adds Video Captions and New Content Sharing Tools
LinkedIn has added some new content sharing tools and options to help maximize your opportunities.
By Andrew Hutchinson • July 19, 2018
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Double up Your ROI with the Help of Instagram and Snapchat [Infographic]
Both Snapchat and Instagram have grown to become key marketing considerations. This infographic provides an overview of how marketers can utilize both.
By Stephen Moyers • July 19, 2018
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4 Reasons Why Facebook's New Ad Transparency Tools are Good for Marketers
Facebook recently launched a new tool which enables anyone to see the ads being run by any Page, at any time. And that could provide benefits for marketers.
By Jordan Julian • July 19, 2018
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7 Instagram Analytics Tools to Boost Your Platform Strategy
With the recent changes to the Instagram API, some Instagram analytics tools no longer work. Check this list of 7 tools Instagram analytics tools which worth trying in 2018.
By Adina Jipa • July 19, 2018
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10 Social Media Pet Peeves That Can Hurt Your Professional Reputation
Here are some common social media marketing missteps that you need to avoid in your approach.
By Rachel Strella • July 19, 2018
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Facebook Announces New Small Business Promotion Campaign to Highlight Benefits
Facebook's launched a new ad campaign which will promote local businesses, and highlight The Social Network's community benefit.
By Andrew Hutchinson • July 18, 2018
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9 Tips on How to Create Effective LinkedIn Video Ads [Infographic]
LinkedIn has provided some examples of effective video ads on its platform to help guide your LinkedIn video efforts.
By Andrew Hutchinson • July 18, 2018
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Snapchat Provides New Access to Journalists to Boost Awareness of Snap Content
Snapchat will give journalists access to publicly posted Snaps as part of a new initiative to generate more exposure for the app.
By Andrew Hutchinson • July 18, 2018
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Fixing Twitter Verification 'Not a Top Priority' According to Product Chief
Twitter says that its profile verification process remains on hold after confusion over what the blue tick actually signifies.
By Andrew Hutchinson • July 18, 2018
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Snap Adds More Options for Exporting Spectacles Content
Now, you can re-use your Snap Spectacles content in more ways, with new export options available in both V1 and V2 of the device.
By Andrew Hutchinson • July 18, 2018
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5 Key Insights into Effective Instagram Stories Performance [Report]
Social analytics company Delmondo has released a new report on Instagram Stories performance, based on more than 5,000 posted Stories.
By Andrew Hutchinson • July 18, 2018
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Facebook Outlines How it Tracks User Feedback for Algorithm Updates
Ever wondered how Facebook decides on its algorithm updates and platform changes? The Social Network recently provided insight into its process.
By Andrew Hutchinson • July 17, 2018
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Facebook Makes it Easier to Create Ads on the Go with Ads Manager Enhancements
Facebook is adding some new tools to its Ads Manager app which will make it easier to create Facebook ads from your mobile device.
By Andrew Hutchinson • July 17, 2018
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PodcastThe 4 Digital Selling Skills Of The Successful Modern Seller
In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Kurt Shaver, the co-founder and Chief Sales Officer at Vengreso.
By Bernie Borges • July 17, 2018
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SMT InfluencerA Social Media Analyst's Key Tips and Tools for Effective Social Listening
What does it take to run an effective social listening program? In this post, we ask a social analyst for her tips and recommended tools.
By Jeff Rum • July 17, 2018
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5 Ways You Can Use Social Media Listening to Your Advantage
Here are some key tips to help improve your social media listening process - and why you should do so.
By Aleh Barysevich • July 17, 2018
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SMT InfluencerHow to Successfully Integrate Lifestyle Content into Your Social Media Strategy
Adding in 'lifestyle content' to broaden your social content mix can help boost connection with your audience.
By Dhariana Lozano • July 16, 2018
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Redefining ROI: What Real Return Looks Like for Social
For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.
By Darryl Villacorta • July 15, 2018
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Facebook Tests New Info Labels for Branded Content Partnerships
Facebook is testing out new information labels for branded content collaborations, improving transparency for on platform ads.
By Andrew Hutchinson • July 14, 2018