Social Marketing
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Retrieved from Pinterest on September 21, 2023
Pinterest Shares New Insights Into Its Evolving Personalization and Recommendation Tools
Some valuable insights into Pinterest's evolving growth strategy, and the opportunities for brands.
By Andrew Hutchinson • Sept. 20, 2023 -
Retrieved from Meta on September 20, 2023
Meta Expands Its Paid Verification Program to Business Accounts
Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).
By Andrew Hutchinson • Sept. 20, 2023 -
Retrieved from Reddit on September 20, 2023
Reddit Publishes New Guide to Key Ads Best Practices
Reddit's "Retail Advertising Handbook" includes a range of valuable tips and pointers.
By Andrew Hutchinson • Sept. 19, 2023 -
Retrieved from TikTok on September 20, 2023
TikTok Implements Self-Attributing Networks (SAN) to Improve Ad Performance Tracking
TikTok's adding more measurement solutions to better attribute campaign performance.
By Andrew Hutchinson • Sept. 19, 2023 -
Retrieved from Instagram on September 19, 2023
Meta Provides Tips on How to Maximize Your Carousel Ads [Infographic]
Some tips on how to maximize your carousel ads on Facebook and Instagram.
By Andrew Hutchinson • Sept. 18, 2023 -
Chainarong Prasertthai via Getty Images
3 Important Social Media Trends of Note for 2023
Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.
By Andrew Hutchinson • Sept. 17, 2023 -
Retrieved from Instagram on September 16, 2023
3 Steps to Turn a Reel into an Ad [Infographic]
Some handy pointers on how to use Reels as a promotional option.
By Andrew Hutchinson • Sept. 15, 2023 -
Retrieved from LinkedIn on September 15, 2023
LinkedIn Gains MRC Accreditation on Several Key Ad Metrics
The accreditation will provide additional assurance on LinkedIn's data insights.
By Andrew Hutchinson • Sept. 14, 2023 -
Retrieved from Meta on September 15, 2023
Meta Announces New Ad Tools for the Holidays
Some new ad considerations from Meta for your holiday push.
By Andrew Hutchinson • Sept. 14, 2023 -
Retrieved from Meta on September 14, 2023
Meta Announces Conversations Business Messaging Event
The business messaging showcase event will be available to users in Asian markets.
By Andrew Hutchinson • Sept. 13, 2023 -
Retrieved from Pinterest on July 28, 2023
Pinterest Unveils New Ad Tools and Creative Options at Pinterest Presents Event
Pinterest has unveiled a range of new options at its annual advertiser event.
By Andrew Hutchinson • Sept. 13, 2023 -
Retrieved from The Verge on March 28, 2020
Google Adds New AI Tool to Help Maximize Video Ad Performance
The tool will scan your uploads to ensure all the key elements are present.
By Andrew Hutchinson • Sept. 12, 2023 -
Retrieved from Hootsuite on September 13, 2023
New Report Looks at the Key Challenges that Social Media Marketers Face in 2023
Hootsuite surveyed over 3,800 social pros to get their insights into the key challenges of the field.
By Andrew Hutchinson • Sept. 12, 2023 -
Retrieved from Sprout Social on September 13, 2023
New Report Looks at Evolving Consumer Expectations of Social Media Marketing
The latest Sprout Social “Social Index” report covers a heap of key elements.
By Andrew Hutchinson • Sept. 12, 2023 -
Retrieved from TikTok on September 13, 2023
TikTok Says Traditional Attribution Methods Significantly Undervalue the Effectiveness of TikTok Ads
TikTok suggests that brands consider broader tracking to more accurately assess ad performance.
By Andrew Hutchinson • Sept. 12, 2023 -
Retrieved from Meta on September 13, 2023
Meta Releases New Report on How Marketers Can Prepare for Coming Data Privacy Shifts
The report includes insights from some of the world's top marketing leaders.
By Andrew Hutchinson • Sept. 12, 2023 -
Retrieved from YouTube on September 13, 2023
YouTube Shares New Stats on the Growth of Retro Gaming-Themed Content
Looking for a theme for your holiday promotions? Retro gaming is on the rise.
By Andrew Hutchinson • Sept. 12, 2023 -
Retrieved from SEMRush on September 12, 2023
19 Content Ideas to Reignite Your Digital Engagement Efforts [Infographic]
Some prompts to boost your content efforts.
By Andrew Hutchinson • Sept. 11, 2023 -
Retrieved from LinkedIn on September 12, 2023
LinkedIn Adds New Branded Content Library, Listing All Influencer Campaigns in the App
A new way to keep track of influencer campaigns in your niche.
By Andrew Hutchinson • Sept. 11, 2023 -
Retrieved from SEMRush on September 11, 2023
8 Steps to Fire-Up Your Influencer Marketing Campaigns [Infographic]
Looking for ways to get more out of your influencer marketing campaigns?
By Andrew Hutchinson • Sept. 10, 2023 -
Retrieved from Meta on September 08, 2023
Meta Publishes New Guide to Using AI in Marketing for Holiday Campaigns
Some new insights to inform your holiday campaign approach.
By Andrew Hutchinson • Sept. 7, 2023 -
Tirachard via Getty Images
New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
By Andrew Hutchinson • Sept. 6, 2023 -
Retrieved from LinkedIn on September 07, 2023
5 Key Tips for Luxury Brand Advertisers on LinkedIn [Infographic]
Some tips for luxury brand advertisers on LinkedIn, based on over 2,000 campaigns.
By Andrew Hutchinson • Sept. 6, 2023 -
Retrieved from Instagram on September 05, 2023
4 Messaging Tips to Drive Sales [Infographic]
Some handy pointers for your IG messaging approach.
By Andrew Hutchinson • Sept. 4, 2023 -
Retrieved from Reddit on September 01, 2023
Reddit Rolls Out Enhanced Ad Targeting Tools, Including Related Keyword Suggestions
Some new improvements for your Reddit ad targeting.
By Andrew Hutchinson • Aug. 31, 2023
