New Guide Highlights Key Considerations for Effective TikTok Ads

Some handy tips for your TikTok campaign planning.

By Andrew Hutchinson • Dec. 7, 2023

The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands

The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.

By Andrew Hutchinson • Dec. 5, 2023

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Outlook on 2023: Key Tips and Trends for Social Media Marketers

Map out your 2023 social media marketing plan and fill up your content calendar with our most recent strategy tips and guidelines.  

By Social Media Today staff

Instagram Provides Future Trend Predictions in ‘2024 Trend Talk’

Some handy insights for your strategic planning.

By Andrew Hutchinson • Dec. 4, 2023

5 Killer Strategies for Social Media Growth [Infographic]

Some handy pointers for your 2024 strategic planning.

By Andrew Hutchinson • Dec. 3, 2023

Reddit Adds Elements to Its Reply Stream Ad Placements

New options for your Reddit promotions.

By Andrew Hutchinson • Dec. 3, 2023

Meta Publishes New Guide on How To Maximize Post-Holiday Promotions

The guide provides some handy tips on how to maximize your post-Christmas promotions.

By Andrew Hutchinson • Nov. 29, 2023

TikTok Shares Insights Into the Performance of Ads for CPG Brands

TikTok campaigns are now outperforming traditional TV ads for some brands.

By Andrew Hutchinson • Nov. 28, 2023

Reddit Adds New ‘Creative’ Certification to Its Ads Formula Marketing Education Platform

A new way to learn more about Reddit ads best practices and showcase that knowledge.

By Andrew Hutchinson • Nov. 28, 2023

TikTok Launches New ‘Creative Cards’ To Provide Content Inspiration

The cards provide data-backed notes of inspiration for your TikTok clips.

By Andrew Hutchinson • Nov. 27, 2023

7 Creative Design Trends for 2024 [Infographic]

Some creative pointers for your planning, based on emerging visual and design trends.

By Andrew Hutchinson • Nov. 26, 2023

New Report Looks at Why Users Are Hesitant To Make Purchases in Social Apps [Infographic]

A new report from The Influencer Marketing Factory indicates that more people are buying in social apps.

By Andrew Hutchinson • Nov. 21, 2023

Pinterest Shares New Insights Into the Value of the Platform for Promoting Luxury Brands

New market insights from Pinterest.

By Andrew Hutchinson • Nov. 20, 2023

Snapchat Publishes New Data Showing App Facilitates More Positive User Experiences

The study looked at how people physically respond when using different social apps.

By Andrew Hutchinson • Nov. 16, 2023

New Report Highlights Key Social Media Marketing Trends for 2024

Some key notes on trends from the team at Hootsuite.

By Andrew Hutchinson • Nov. 14, 2023

TikTok Announces New Holiday Marketing Webinar for SMBs

Tune in to hear insights from SMBs that are seeing success in the app.

By Andrew Hutchinson • Nov. 13, 2023

The Psychology of Why People Share on Social Media [Infographic]

The insights include a breakdown by generation and could support your marketing outreach. 

By Mark Walker-Ford • Nov. 12, 2023

Meta Publishes New Guide to Its Lead Gen Ad Options

Meta is seeing strong momentum with its lead gen ads products.

By Andrew Hutchinson • Nov. 12, 2023

Meta Inks Deal With Amazon To Facilitate Shopping on Facebook and IG

The new deal will enable Amazon merchants to connect with Facebook and IG users.

By Andrew Hutchinson • Nov. 10, 2023

Instagram Shares an Overview of Common Ad Industry Terms [Infographic]

A handy overview of some of the most common ad industry lingo.

By Andrew Hutchinson • Nov. 9, 2023

Meta Announces Updates for Lead Gen Campaigns Ahead of Holiday Push

A range of new updates for Meta's lead gen ad products.

By Andrew Hutchinson • Nov. 9, 2023

Meta Outlines New Rules on the Use of AI-Generated Content in Political Ads

Meta's looking to get ahead of the expected wave of AI depictions in political campaigning.

By Andrew Hutchinson • Nov. 8, 2023

TikTok Adds More Local Agencies to Its Marketing Partner Program

TikTok's local marketing partners can provide guidance on your TikTok ads approach.

By Andrew Hutchinson • Nov. 7, 2023

Meta Implements New Restrictions on the Use of Generative AI in Political Ads

Meta's implementing rules around which advertisers can use its new generative AI options.

By Andrew Hutchinson • Nov. 7, 2023

The Marketer’s Nightmare: Managing Social Media Assets in the Era of TikTok

Designers and marketers face an intimidating task today, managing assets across numerous social media platforms.

Nov. 6, 2023

Reddit Publishes New Playbook for Gaming Advertisers

Some new tips from the Reddit ads team.

By Andrew Hutchinson • Nov. 3, 2023