Social Marketing
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Here's Why TikTok May be More Than a Passing Fad
Will TikTok become the next major social platform, or will be a short-lived trend? While it's impossible to say, the impetus behind the app does seem different.
By Sophie Maerowitz • March 21, 2019 -
10 LinkedIn Mistakes You Don't Realize You're Making
Improve your LinkedIn performance by ironing out these common platform missteps.
By Melonie Dodaro • March 21, 2019 -
The 5 P's of Social Media Marketing [Infographic]
The 5 P's strategy covers all the essential, fundamental social media elements. Check out this list.
By Andrew Hutchinson • March 21, 2019 -
LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences
LinkedIn has added three new ways to better target your on-platform ads, including Lookalike Audiences.
By Andrew Hutchinson • March 21, 2019 -
Instagram Launches 'Checkout on Instagram' to Facilitate In-App Shopping
Instagram is taking the next big step with its on-platform shopping options by adding a new way for users to make streamlined purchases without leaving the app.
By Andrew Hutchinson • March 20, 2019 -
Twitter's Updating its Limits on Third-Party Usage, Which Could Impact Social Management Platforms
Twitter has announced a new review of its third-party data usage processes, which could impact some third-party Twitter management tools.
By Andrew Hutchinson • March 20, 2019 -
Facebook's Removing Ad Targeting Options in Certain Categories to Avoid Discrimination
Facebook has announced that it will remove age, gender and ZIP code targeting options for housing, employment, credit ads
By Andrew Hutchinson • March 20, 2019 -
SMT Influencer5 Best Practices for Facebook Ads - From Facebook
What are the tactics that Facebook's own staff recommend to maximize your Facebook advertising success? Check out this post.
By Nathan Mendenhall • March 19, 2019 -
Shopper Psychology: How to Use Basic Psychology to Increase Online and Offline Sales [Infographic]
Understanding consumer psychological triggers can help you create more compelling offers - check out this infographic.
By Mark Walker-Ford • March 17, 2019 -
SMT InfluencerWhy You Shouldn't Put All Your Focus on Only One Social Media Network
The recent outages at Facebook serve as a reminder not to put all your social media marketing eggs in one basket.
By Dhariana Lozano • March 17, 2019 -
Understanding Twitter's Timeline Algorithm to Make Your Brand Stand Out in 2019 [infographic]
Understanding platform algorithms is key to maximizing reach - check out this overview of Twitter's feed system.
By Irfan Ahmad • March 15, 2019 -
An Essential Overview of the Chinese Social Media Landscape in 2019
China is not only the world’s largest social media market, but it also boasts an incredibly rich and diverse online landscape.
By Joei Chan • March 15, 2019 -
48 Social Media Goals and Metrics to Measure the Success of Your Strategy [Infographic]
What are the right metrics to track to maximize your social media marketing success? Check out this listing of target goals and associated data points.
By Mark Walker-Ford • March 14, 2019 -
Twitter Launches New Camera Tools to Increase Visual Focus
Twitter has launched a new Twitter camera, which better aligns with the visual tools on other apps and will give the platform more opportunity to add in image-based tools.
By Andrew Hutchinson • March 14, 2019 -
What Videos do Your Customers Want to See on Social Media? [Infographic]
What are the most popular, most engaging types of brand video content? Check out this infographic.
By Becky Brooks • March 14, 2019 -
10 Video Marketing Statistics for 2019 [Infographic]
Need more convincing on the power of video for marketing? Check out these ten video usage stats.
By Irfan Ahmad • March 13, 2019 -
Twitter Has Launched its New Beta Testing App with the First Round of Users
Twitter has released its new beta testing app, 'Twttr', to the first round of approved users, showcasing its experimental format for tweet replies.
By Andrew Hutchinson • March 13, 2019 -
Facebook Really Wants You to Use Facebook Stories
Facebook has ramped up its promotion of Facebook Stories, adding in new, mid-stream prompts and tools to promote Stories use.
By Andrew Hutchinson • March 13, 2019 -
Facebook's Phasing Out its Ad Relevance Score, Removing Six Ad Metrics
Facebook has announced that it will remove its Ad Relevance Score, replacing it with more granular detail, while its also sunsetting several ad metrics.
By Andrew Hutchinson • March 13, 2019 -
Twitter Provides New Stats and Advice on Video Marketing
Twitter has outlined some new data on the performance of video marketing on the platform, along with some key video tips.
By Andrew Hutchinson • March 12, 2019 -
7 Lucky Social Media Campaigns Winning St. Patricks Day
Here are seven brands that absolutely smashed it out of the park with their St. Patrick’s Day social media marketing.
By Jose Angelo Gallegos • March 12, 2019 -
How to Create a LinkedIn Company Page [Infographic]
Have you set up your LinkedIn company page correctly? Still haven't created one at all? This infographic will help.
By Andrew Hutchinson • March 12, 2019 -
2019 Social Media Image Sizes Cheat Sheet [Infographic]
Ensure your social media images look their best with this updated, platform-by-platform size guide.
By Andrew Hutchinson • March 12, 2019 -
SMT Influencer10 Ways to Fight the Decline in Organic Reach on Social Media
Struggling to maintain your social media referral traffic as algorithm shifts reduce the effectiveness of your approach? Check out these tips.
By Dhariana Lozano • March 11, 2019 -
Does Interest Tagging on Facebook Increase Traffic?
Facebook's interest tagging option for posts should ideally boost reach and response with relevant audiences - but is that true in practice?
By Sebastian Huempfer • March 09, 2019
