Social Marketing
-
Retrieved from Accenture on June 01, 2023
New Report Looks at Emerging Ad Targeting Alternatives in a Post-Cookie World
With your data sources shrinking, it's time to explore alternatives.
By Andrew Hutchinson • May 31, 2023 -
Retrieved from LinkedIn on June 01, 2023
LinkedIn Shares New Insights to Help SaaS Marketers Capitalize on Current Trends
The report looks at the latest SaaS market trends, and how brands can tap into these shifts.
By Andrew Hutchinson • May 31, 2023 -
Explore the Trendline➔
Stock Photo via Getty Images
TrendlineOutlook on 2023: Key Tips and Trends for Social Media Marketers
Map out your 2023 social media marketing plan and fill up your content calendar with our most recent strategy tips and guidelines.
By Social Media Today staff -
Retrieved from Snapchat on June 01, 2023
Snapchat Launches New AR Learning Hub to Facilitate AR Creation
Looking to create your own AR Lenses?
By Andrew Hutchinson • May 31, 2023 -
Retrieved from Instagram on June 01, 2023
Instagram Shares New Explainer on How its Feed, Reels and Stories Algorithms Work
Instagram chief Adam Mosseri has provided an in-depth overview of its various ranking systems.
By Andrew Hutchinson • May 31, 2023 -
Retrieved from Instagram on May 31, 2023
An Overview of Instagram Ad Formats [Infographic]
A handy overview of your various IG ad options.
By Andrew Hutchinson • May 30, 2023 -
Retrieved from Meta on May 31, 2023
Meta Shares New Insights into Video Ad Performance [Infographic]
The study conducted with Nielsen showcases the performance of Meta's video formats, including Reels and short clips.
By Andrew Hutchinson • May 30, 2023 -
Retrieved from Google on May 27, 2023
Google Expands its Digital Marketing Coaching Program for SMBs
The program aims to help diverse businesses maximize their online marketing efforts.
By Andrew Hutchinson • May 26, 2023 -
Retrieved from Snapchat on May 26, 2023
Snapchat Launches Enhanced AR Try-On Tools as it Continues to Build its AR Capabilities
Snapchat continues to build out its AR capacity.
By Andrew Hutchinson • May 25, 2023 -
Retrieved from Reddit on May 25, 2023
Reddit Shares New Insights into How People Research Apps Within Subreddits [Infographic]
New insights from Reddit, which provides additional guidance as to what info Redditors are seeking from brands.
By Andrew Hutchinson • May 24, 2023 -
Retrieved from LinkedIn on May 25, 2023
LinkedIn Integrates More Buyer Intent Signals into Sales Navigator Alerts
LinkedIn continues to add more buyer intent signals into Sales Navigator, highlighting new opportunities.
By Andrew Hutchinson • May 24, 2023 -
Retrieved from Emplifi on May 25, 2023
How Real Customer Reviews Can Influence the Purchase Process [Infographic]
Some important notes on the value of real life customer reviews.
By Andrew Hutchinson • May 24, 2023 -
Retrieved from Instagram on May 24, 2022
Instagram Adds Search Ads Placement into its Marketing API
Another way to expand your Instagram promotions.
By Andrew Hutchinson • May 24, 2023 -
Retrieved from Google on May 24, 2023
Google Announces New Generative AI Ad Tools at Marketing Live Event
Google's rolling out a range of generative AI tools to help marketers create more resonant, relevant campaigns.
By Andrew Hutchinson • May 23, 2023 -
Retrieved from CoSchedule on May 22, 2023
55 Social Media Post Templates to Inspire Your Online Marketing Strategy [Infographic]
If you're not already using ChatGPT to come up with posts, this could help.
By Mark Walker-Ford • May 21, 2023 -
Retrieved from Meta on May 20, 2023
4 Tips for Business Messaging Success [Infographic]
Some guidance on how to make best use of DMs in your social media marketing and customer service process.
By Andrew Hutchinson • May 19, 2023 -
Retrieved from SEMRush on May 19, 2023
The 8-Step Checklist for Managing an Influencer Campaign [Infographic]
Some helpful pointers for your influencer campaigns.
By Andrew Hutchinson • May 18, 2023 -
Retrieved from Reddit on May 19, 2023
Reddit Shares Insights into Rising Travel Search Trends in the App [Infographic]
Travel search habits are evolving, with 91% of U.S. Redditors who browse travel content having made a booking decision based on the platform’s info.
By Andrew Hutchinson • May 18, 2023 -
Retrieved from Meta on May 19, 2023
Meta Adds New Lead Generation Tools on Facebook
In one new process, users can claim an advertised offer in-stream and the relevant discount code will be automatically applied at checkout.
By Andrew Hutchinson • May 18, 2023 -
Retrieved from Pew Research on May 18, 2023
Study Shows that 25% of Twitter Users Don’t Expect to Still be Using Twitter in 12 Months
Many Black and female Twitter users have taken a break from the app, per the new data comparing the pre- and post-Musk eras for the platform.
By Andrew Hutchinson • May 17, 2023 -
Retrieved from Facebook on October 13, 2021
Third-Party Platforms Will Soon be Able to Provide Instagram Stories Scheduling
In good news for social media managers, Meta has updated its Instagram Graph API to enable third-party posting capability.
By Andrew Hutchinson • May 16, 2023 -
Retrieved from Meta on May 16, 2023
Meta Adds New Educational and Insight Elements to its Professional Dashboard for Creators
Some new resources to help creators maximize their Facebook presence.
By Andrew Hutchinson • May 15, 2023 -
Retrieved from Omnitail on May 15, 2023
8 Google Ads Extensions to Maximize Ad Space and Increase Click Through Rate [Infographic]
Ensure you're making the most of your Google ad campaigns with this listing.
By Mark Walker-Ford • May 14, 2023 -
Retrieved from LinkedIn on May 15, 2023
LinkedIn Adds New Topic Prompts to Help Creators Build Their Presence in the App
The topic prompts, based on your profile and activity, will help guide you towards key topics of interest.
By Andrew Hutchinson • May 14, 2023 -
Retrieved from Mentionlytics on May 13, 2023
10 Social Media Trends to Follow in 2023 [Infographic]
Some key trends of note for this year.
By Mark Walker-Ford • May 12, 2023 -
Retrieved from Meta on May 13, 2023
Meta Outlines Its Evolving AI Ad Targeting Process, Which Is Improving Ad Performance
Meta's ad systems are improving through the use of more advanced automated targeting.
By Andrew Hutchinson • May 12, 2023
