Social Marketing
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Retrieved from Facebook on April 23, 2021
Facebook Posts Steady Results in Q3, with More Users and Stable Revenue, Despite ATT Impacts
Amid a storm of new controversy, Facebook has published its Q3 report, showing steady increases in both users and revenue.
By Andrew Hutchinson • Oct. 25, 2021 -
Retrieved from Pinterest on May 28, 2021
Pinterest Achieves MRC Accreditation for Pin Metrics, Providing More Assurance for Marketers
The certification of its processes will ensure that advertisers can feel confident about the ad data that Pinterest provides.
By Andrew Hutchinson • Oct. 25, 2021 -
Explore the Trendline➔
Twitter profile
TrendlineSocial Media Expert Q&A Series with Mari Smith
If you've spent any time researching or working in social media marketing, you've heard the name Mari Smith. A leading voice in the industry, Mari has been speaking at digital marketing events all around the world since 2007, and has worked with a broad range of well-known businesses to help them develop effective approaches to digital marketing, live-streaming, Facebook and Instagram ads and more. These experiences have given Mari unique insight into key best practices and trends of note. We recently had a chance to ask Mari a few questions about the evolving digital marketing space. This is the fourth in our newsletter-exclusive series where we interview social media experts to learn their thoughts and get their best advice for social media marketing in 2021.
By Social Media Today staff -
Retrieved from Facebook on October 26, 2021
Facebook Launches New Info Sessions for Female Business Leaders
The new video sessions, released for Women’s Small Business Month, provide tips and notes to help female entreprenuers.
By Andrew Hutchinson • Oct. 25, 2021 -
Retrieved from TikTok on October 26, 2021
TikTok Launches 'Made for TikTok' Content Tips Series for Marketers
The new series will provide creative tips and tricks to help guide your TikTok content approach.
By Andrew Hutchinson • Oct. 25, 2021 -
Retrieved from Clubhouse on October 25, 2021
Clubhouse Adds Pinned Links to Provide More Context in Rooms
The new option will provide another means to add more contextual elements to your audio chats.
By Andrew Hutchinson • Oct. 25, 2021 -
Marina Vitale / Unsplash
Sponsored by TINTHow to get the most visual attention on your content
Which visual content gets engagement, clicks, and conversions and which gets scrolled past and ignored? Cognitive demand and clarity scores hold the clues.
By Serena Hernandez • Oct. 25, 2021 -
Pre-Holiday Campaigns: Twitter Marketing Checklist for eCommerce Businesses
Here’s a quick Twitter marketing checklist for ecommerce businesses to use
By Ann Smarty • Oct. 24, 2021 -
Retrieved from Facebook on October 23, 2021
Facebook Updates its Rights Protection Tools to Help Brands Detect Violations of IP Across its Apps
The update will better enable brands to automatically track potential IP violations across Facebook and Instagram.
By Andrew Hutchinson • Oct. 22, 2021 -
Retrieved from Revue on October 23, 2021
Twitter Adds Revue Newsletter Subscription Cards in Tweets
The new option will provide more ways to drive newsletter sign-ups from the platform.
By Andrew Hutchinson • Oct. 22, 2021 -
Courtesy of Instagram
Instagram Adds More Tools to Help Creators Maximize Branded Content Partnerships
Instagram's looking to provide creators with more monetization options via expanded brand partnership options.
By Andrew Hutchinson • Oct. 22, 2021 -
Retrieved from Reddit on October 22, 2021
Reddit Shares Rising Trend Insights in New 'Reddit Radar' Report
The report highlights key engagement trends from Reddit, which could point to rising areas of interest.
By Andrew Hutchinson • Oct. 21, 2021 -
Courtesy of Facebook
Facebook Announces New Tools for SMBs, Including Video Calls and Expanded Appointment Bookings
The new tools will provide more capacity for SMBs to maximize their opportunities heading into the holiday season.
By Andrew Hutchinson • Oct. 21, 2021 -
Retrieved from Facebook on April 23, 2021
Facebook Outlines Coming Ad Measurement and Targeting Changes to Offset ATT Impacts
Facebook continues to add new options to help advertisers maximize ad performance, in-line with Apple's data privacy changes.
By Andrew Hutchinson • Oct. 20, 2021 -
Retrieved from TikTok on October 21, 2021
TikTok Shares New Insights into Why People Use the App, and How it Celebrates Authenticity
What sets TikTok apart from other social apps This new study may provide some insight.
By Andrew Hutchinson • Oct. 20, 2021 -
Courtesy of Pinterest
Pinterest Announces New Features at its Creators' Festival, Including a 'Watch' Tab, 'Takes' and More
Pinterest has announced a range of new features and updates as part of its annual Creators' Festival event.
By Andrew Hutchinson • Oct. 20, 2021 -
Retrieved from TechCrunch on October 20, 2021
Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week
The update will help social media managers centralize their workflow, and maintain their various platform presences.
By Andrew Hutchinson • Oct. 19, 2021 -
Retrieved from Snapchat on October 20, 2021
Snapchat Launches New AR Content Studio to Help Brands Develop Innovative AR Campaigns
The new AR studio will help brands create cutting-edge AR campaigns, which could become a much bigger consideration in the near future.
By Andrew Hutchinson • Oct. 19, 2021 -
Retrieved from Instagram on October 20, 2021
Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers
Instagram's added some more detail to its Insights element, providing more ways for marketers to optimize their content approach.
By Andrew Hutchinson • Oct. 19, 2021 -
Andrew Hutchinson/Social Media Today, data from Self
26 Predictions for Social Media Marketing in 2022
What's coming next for social media marketing? Here are some of the key trends that we see taking shape.
By Andrew Hutchinson • Oct. 18, 2021 -
Retrieved from Twitter on October 19, 2021
Twitter Announces New #TwitterPrism Initiative to Maximize Inclusion within Advertising
The new program aims to help brands incorporate more diverse representation into their marketing efforts.
By Andrew Hutchinson • Oct. 18, 2021 -
Retrieved from Twitter on October 19, 2021
Twitter Shares New Insights into Holiday Tweet Trends and Key Planning Points [Infographic]
The insights provide some key pointers for your seasonal planning, and where tweet activity increases in the period.
By Andrew Hutchinson • Oct. 18, 2021 -
Retrieved from TikTok on October 19, 2021
TikTok Shares New Insights into 'Community Commerce' and How Social Platforms Influence Purchase Decisions
TikTok's latest report shares valuable insight into the rise of social platforms as a product discovery tool.
By Andrew Hutchinson • Oct. 18, 2021 -
Retrieved from Pinterest on October 16, 2021
Pinterest Shares New Insights into Emerging Travel Trends as People Look Beyond the Pandemic
Travel searches are on the rise among Pinners, which could present significant new opportunities for marketers.
By Andrew Hutchinson • Oct. 17, 2021 -
Retrieved from Facebook on October 16, 2021
Facebook Shares Halloween Trends and Tips from Facebook Marketplace [Infographic]
What's trending for Halloween this year? Here's a look at what's selling on Facebook Marketplace.
By Andrew Hutchinson • Oct. 17, 2021 -
Retrieved from YouTube on September 15, 2020
YouTube Outlines Key Areas of Focus for Shorts After the First Year of the Format [Infographic]
YouTube's TikTok-like 'Shorts' option has been around for more than a year, and YouTube's now looking to take it to the next stage.
By Andrew Hutchinson • Oct. 15, 2021
