Snapchat report positions the app as a B2B marketing tool

New data released in partnership with GWI found that digitally native users are consuming business content outside of traditionally professional online environments.

By Andrew Hutchinson • March 4, 2026

Snapchat research provides insight for movie marketing

New data revealed the importance of in-app promotional tools such as influencer recommendations and artificial intelligence suggestions.

By Andrew Hutchinson • March 4, 2026

Meta updates Edits app with more creation tools

The company’s development team added video effects and improved the Ideas tab while also bringing in new text elements.

By Andrew Hutchinson • March 3, 2026

Meta updates ad metrics to align with other platforms

The changes include simplified link-click attribution and new engagement metrics, which could impact how ad results are measured. 

By Andrew Hutchinson • March 3, 2026

More teen social media bans are coming, but will they work?

While the world attempts to limit underage access to apps, teenagers continue to find new ways to bypass rules and undermine systems.

By Andrew Hutchinson • March 2, 2026

Almost half of US consumers use TikTok as a search engine

The app’s use as a discovery tool is rising as users turn to its short-form videos and personalized content to find information, according to research from Adobe.

By Andrew Hutchinson • March 2, 2026

Pinterest releases best practices tip sheet for shopping templates

The tips are designed to help social media marketers and brands make product pins stand out on the app.

By Andrew Hutchinson • March 1, 2026

Creators express frustration with Instagram’s latest AI experiment

A shopping test in the Meta-owned app is being criticized for displaying products influencers don’t endorse and tags that could compete with pre-existing brand deals.

By Andrew Hutchinson • Feb. 26, 2026

Google introduces next iteration of AI image generation model

With Nano Banana 2, the company merged the capabilities of Nano Banana and Nano Banana Pro, combining all the tools into a single app.

By Andrew Hutchinson • Feb. 26, 2026

Google rolls out updates to image and video tool Flow AI

New features include an updated user interface, more intuitive editing tools and the ability to generate videos from images using text prompts.

By Andrew Hutchinson • Feb. 25, 2026

Brands see biggest growth on TikTok but organic reach is slowing on Instagram

The 2026 Social Media Benchmarks report from Emplifi also showed flat to negative follower growth on X, as well as the latest metrics for LinkedIn and Facebook.

By Andrew Hutchinson • Feb. 22, 2026

Snapchat CEO Criticizes Australia’s Teen Social Media Ban

Snap CEO Evan Spiegel says the restrictions represent a flawed approach and don’t address the biggest problems of online exposure.

By Andrew Hutchinson • Feb. 19, 2026

Google Offers New Planner Element in Its Meridian Toolbox

The Scenario Planner is designed to give external users access to estimation tools and help them better measure campaigns.

By Andrew Hutchinson • Feb. 19, 2026

Meta Updates Marketing API To Align With Latest Ad Shifts

The changes will ensure that third-party ad management tools are aligned with Meta's metric focus. 

By Andrew Hutchinson • Feb. 19, 2026

Reddit Shares Insight Into Rising World Cup Discussion

Reddit is already seeing an influx of interest in the event. 

By Andrew Hutchinson • Feb. 18, 2026

YouTube Reveals the Top Ad Campaigns for Super Bowl 60

Some of the most popular promotions built pre-game momentum and engaged with creator talent to capture viewer attention.

By Andrew Hutchinson • Feb. 17, 2026

TikTok Joins European Advertising Standards Alliance

The move comes as the platform looks to reassure regulators that its business practices are aligned with wider regulatory expectations.

By Andrew Hutchinson • Feb. 17, 2026

Reddit Reveals the Latest Trends Driving Brand Engagement

Nostalgia-driven storytelling and niche-inspired campaigns can help brands and users create more effective engagement in 2026, according to the platform.

By Andrew Hutchinson • Feb. 17, 2026

Meta Launches Manus AI Integration in Ads Manager

More AI tools to help streamline your Meta ads process.

By Andrew Hutchinson • Feb. 16, 2026

TikTok Adds New Ad Types for Entertainment Marketers

Some new opportunities for streaming providers and entertainment brands. 

By Andrew Hutchinson • Feb. 12, 2026

LinkedIn Shares Insights Into Evolving Professional AI Usage

The data shows that more businesses are using AI, but performance results are mixed.

By Andrew Hutchinson • Feb. 12, 2026

Google Shares Coming AI-Powered Ad Innovations

Google's head of ads and commerce has shared some insights into what is coming. 

By Andrew Hutchinson • Feb. 11, 2026

Snapchat Launches AI-Powered Lens Promotion With Gucci

Expanded considerations for Snap's AR Lens promotions. 

By Andrew Hutchinson • Feb. 9, 2026

X Shares the Most Discussed Super Bowl Ads

X ranked responses to Super Bowl ads in real time using AI analysis.

By Andrew Hutchinson • Feb. 9, 2026

Meta’s Recurring Marketing Messages API Will End This Week

The change will impact those who have complex follow-up messaging flows that link into Meta’s systems

By Andrew Hutchinson • Feb. 8, 2026