Social Marketing
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Retrieved from Facebook on March 31, 2020
Facebook Adds a New 'Experiments' Element to Ad Manager to Help Optimize Ad Performance
Facebook has added a new 'Experiments' section to Ads Manager, which provides a central home for all your Facebook ad tests and results.
By Andrew Hutchinson • March 31, 2020 -
Retrieved from Plessey on March 31, 2020
Facebook Takes Another Step Towards AR-Enabled Glasses with Plessey Deal
Facebook has signed a new deal with microLED provider Plessey, which will help it create its coming AR-enabled glasses.
By Andrew Hutchinson • March 31, 2020 -
Retrieved from Monday on March 28, 2020
50 Must-Have Remote Working Tools and Apps
With millions of people adjusting to work from home, here are a few apps and tools that can help you maximize your process.
By Pawan Kumar • March 29, 2020 -
Retrieved from Pinterest on March 27, 2020
Pinterest Launches Verified Merchant Program for Brands That Deliver High Quality Customer Service
Pinterest has launched a new 'Verified Merchant' program which adds a blue checkmark to approved profiles, while also boosting Pin exposure.
By Andrew Hutchinson • March 27, 2020 -
Instagram's Testing a New Option to Promote the Sale of Gift Cards via Your Business Profile
Instagram is testing a new option which would enable brands to provide a new 'Gift Cards' link option on their profile.
By Andrew Hutchinson • March 27, 2020 -
SMT Expert
4 Reasons Why Facebook Ads are Critical for Your Business During COVID-19
Does COVID-19 mean that you shouldn't advertise on Facebook? If your business is in a position to keep the campaigns going, it could be the key thing that helps keep you afloat.
By Nathan Mendenhall • March 26, 2020 -
Retrieved from Pinterest on March 26, 2020
Pinterest Provides Tips on How Brands Can Communicate Amid the COVID-19 Pandemic [Infographic]
Pinterest has provided a new set of tips to help brands maintain connection with their audiences amid the COVID-19 pandemic.
By Andrew Hutchinson • March 26, 2020 -
LinkedIn Shares Tips on What to Post During COVID-19 Lockdowns
LinkedIn has shared a new list of tips on what to post to help stay connected on the platform amid the COVID-19 lockdowns.
By Andrew Hutchinson • March 26, 2020 -
Retrieved from Red Website Design on March 26, 2020
8 Ways for Your Business to Stay Ahead During the COVID-19 Outbreak [Infographic]
Looking for ways to keep things moving amid the COVID-19 lockdowns? Check out these tips.
By Mark Walker-Ford • March 26, 2020 -
Facebook Is Working to Keep Its Systems Operating, Seeing Lower Ad Spend Amid COVID-19 Lockdowns
Facebook has provided an update on the usage levels of its apps amid the COVID-19 pandemic, as well as notes on evolving ad trends on its platforms.
By Andrew Hutchinson • March 25, 2020 -
Retrieved from DJ Mag on March 24, 2020
Amid COVID-19 Lockdowns, New Online Behavioral Shifts Are Beginning to Take Shape
With COVID-19 lockdowns taking hold across the world, we're seeing the emergence of new online trends, which may extend well beyond the crisis itself.
By Andrew Hutchinson • March 24, 2020 -
Twitter Provides More Tweet Copy Tips via Its 'Good Copy, Bad Copy' Program
Twitter's Joe Wadlington provides some more great tweet copy wisdom in the latest 'Good Copy, Bad Copy' update.
By Andrew Hutchinson • March 24, 2020 -
Retrieved from Fractl on March 17, 2020
Which Digital Outreach Tactics Actually Work in 2020? [Infographic]
When people give you their email address in exchange for an offer, are they likely to then get your future messaging? Check out this new report.
By Andrew Hutchinson • March 22, 2020 -
Facebook Says That Approvals for AR Effects Submitted to Facebook and Instagram Will Be Put on Hold
Due to required staffing changes amid the COVID-19 pandemic, Facebook will not be approving any user-submitted AR effects for Facebook or Instagram for the time being.
By Andrew Hutchinson • March 20, 2020 -
Retrieved from Jane Manchun Wong/Twitter on March 20, 2020
Instagram's Testing the Capability to Add Hashtags and Location to Stories Highlights
Instagram could soon give users the option to add hashtags and a location to their Stories highlights, making them searchable in the app.
By Andrew Hutchinson • March 20, 2020 -
Retrieved from No Name Brands/Twitter on March 19, 2020
Twitter Provides Examples of Positive Brand Communications Amid the COVID-19 Pandemic
Twitter has provided some examples of how brands are communications in effective, positive and responsible ways amid the coronavirus pandemic.
By Andrew Hutchinson • March 19, 2020 -
Retrieved from Facebook on March 07, 2020
Facebook Warns of Ad Approval Delays Amid Staff Changes Due to COVID-19 Impacts
Facebook says that, due to changes to its moderation processes, with staff out of its office due to COVID-19, there may be some delays and errors in ad reviews.
By Andrew Hutchinson • March 19, 2020 -
Retrieved from LinkedIn on March 18, 2020
Linkedin Launches 'Conversation Ads' to Help Brands Capitalize on the Rise of Messaging
LinkedIn has launched a new 'Conversation Ads' option, which essentially enables you to add clickable options for your email recipients to choose.
By Andrew Hutchinson • March 18, 2020 -
Retrieved from Snapchat on March 12, 2020
Snapchat Launches 'Lens Web Builder' to Simplify the Creation of AR Lens Campaigns
Snapchat has launched a new process which enables brands to build AR Lens campaigns based on full templates or existing 3D objects.
By Andrew Hutchinson • March 13, 2020 -
Retrieved from Sprout Social on March 13, 2020
The Best Times to Post on Social Media in 2020 [Report]
Sprout Social has published the latest version of its best times to post report, based on engagement trends across all the major social platforms.
By Andrew Hutchinson • March 13, 2020 -
Retrieved from Southwest Airlines/Twitter on March 12, 2020
Twitter Offers Advice for Brand Communications Amid Coronavirus Outbreak
With the coronavirus outbreak causing major disruptions, and widespread anxiety, Twitter has outlined some tips on what brands should consider in their communications at this time.
By Andrew Hutchinson • March 12, 2020 -
Retrieved from RivalIQ on March 11, 2020
New Report Looks at Social Platform Performance Benchmarks by Industry
The team from RivalIQ has put together a new report on social platform performance benchmarks, based on analysis of over 2,000 brand accounts.
By Andrew Hutchinson • March 11, 2020 -
Retrieved from Facebook on March 11, 2020
Facebook Launches New Business Resource Hub for Organizations Impacted by Coronavirus
Facebook has launched a new business hub to help organizations impacted by the COVID-19 outbreak.
By Andrew Hutchinson • March 11, 2020 -
Twitter Provides Key Tips for More Effective Tweet Copy
Twitter's Joe Wadlington is back with some more simple, effective tweet copy tips.
By Andrew Hutchinson • March 10, 2020 -
Retrieved from Reddit on March 10, 2020
Reddit Launches Prominent New 'Trending Takeover' Ad Units
Reddit has launched a prominent new ad unit as it seeks to capitalize on its advertising potential.
By Andrew Hutchinson • March 10, 2020
