Social Marketing
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Instagram Announces Global Expansion of Hidden Like Counts Test
After expanding its test of hidden like counts to US users this week, Instagram is now broadening the test to all regions.
By Andrew Hutchinson • Nov. 15, 2019 -
Facebook Publishes New Study into How Brands Can Build Connection with Younger Consumers
Facebook's latest research report looks at the key factors which help Millenials and Gen Z connect with brands.
By Andrew Hutchinson • Nov. 15, 2019 -
25 Fascinating Years of Digital Advertising [Infographic]
Digital advertising has evolved a lot since its beginnings in the 90s. Here's a look at some of the key milestones on the digital advertising shift.
By Nancy Kapoor • Nov. 15, 2019 -
SMT ExpertWhy Your Social Media Isn't Bringing You Any Clients
Approaching social media marketing without a defined strategy is a pathway to disappointment. Some tips from contributor Dhariana Lozano.
By Dhariana Lozano • Nov. 15, 2019 -
7 Ways to Increase Engagement with Your Instagram Followers [Infographic]
Looking for ways to boost your Instagram performance? Some tips to consider in this infographic.
By Mark Walker-Ford • Nov. 15, 2019 -
TikTok Tests Social Commerce Links in Videos
TikTok is testing out new ways for users to link to eCommerce URLs from their videos.
By Andrew Hutchinson • Nov. 15, 2019 -
Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]
As we head into the holiday season, Snapchat has published some new data on how Snap users research and buy, and how to reach them via the app.
By Andrew Hutchinson • Nov. 14, 2019 -
LinkedIn Brings Back Option to Invite Connections to Follow a Company Page
LinkedIn appears to be bringing back the capacity to invite connections to follow a company page.
By Andrew Hutchinson • Nov. 14, 2019 -
7 Rules of Social Media Automation [Infographic]
Used well, automation can save you a heap of time, and help to maximize your digital marketing efforts. Here are some tips.
By Melanie Tamble • Nov. 14, 2019 -
Facebook Rolls Out Facebook Pay to the US, Expanding On-Platform Payments
Facebook is taking the next steps towards facilitating on-platform commerce with the roll-out of Facebook Pay to US users.
By Andrew Hutchinson • Nov. 13, 2019 -
Tips for Responding to Negative Reviews [Infographic]
Negative reviews happen, but how you respond to them will dictate their true impact. Check out these tips.
By Andrew Hutchinson • Nov. 13, 2019 -
Facebook Publishes New Report on Video Streaming Trends [Infographic]
Facebook's latest research report looks at how consumers are adopting video streaming services, and what they're looking for from streaming providers.
By Andrew Hutchinson • Nov. 12, 2019 -
How to Create Irresistible YouTube Thumbnail Images for Your Videos [Infographic]
Ensure your YouTube videos stand out and generate maximum attention by optimizing your thumbnail images.
By Mark Walker-Ford • Nov. 12, 2019 -
Reddit for Social Media Marketing [Infographic]
Reddit could be a good consideration for your social media marketing outreach in 2020 - check out this infographic.
By Andrew Hutchinson • Nov. 12, 2019 -
A Guide to Starting That Task That You've Been Avoiding [Infographic]
Looking to improve your productivity heading into the holiday season and the new year? Check out these tips.
By Andrew Hutchinson • Nov. 12, 2019 -
How to Use Emojis and Symbols to Improve Your Marketing Strategy [Infographic]
Are you using emojis in your brand messaging? Here are some tips on the how and why of business emoji use.
By Mark Walker-Ford • Nov. 11, 2019 -
5 Key Elements of Effective Social Selling - and How to Implement Them in Your Approach
Here are a few commonly-used social selling concepts and terms that are good to know. By understanding them, you'll be able to better apply these social selling principles to your existing strategy.
By Julio Viskovich • Nov. 10, 2019 -
Twitter's Testing a New Option Which Would Enable You to Switch Accounts in Tweet Replies
Twitter is testing out a new option which would enable you to switch accounts within a tweet reply, facilitating easier tweet management.
By Andrew Hutchinson • Nov. 09, 2019 -
10 Tips to Create a Winning Social Media Strategy [Infographic]
Some tips to help you build a more effective, rewarding social media marketing strategy.
By Mark Walker-Ford • Nov. 09, 2019 -
Holiday Shopping Habits: Millennials Vs Gen Z [Infographic]
Looking to maximize your appeal to younger shoppers this holiday season? Check out these insights.
By Andrew Hutchinson • Nov. 08, 2019 -
WhatsApp Launches Product Catalogs for Small Businesses
WhatsApp is launching a new option to help businesses better showcase their products via the WhatsApp Business app.
By Andrew Hutchinson • Nov. 08, 2019 -
New Report Examines the Impact of Instagram's Hidden Likes Experiment on Influencer Engagement
A new study has shown that the removal of total like counts on Instagram has resulted in fewer likes overall for influencer posts.
By Andrew Hutchinson • Nov. 08, 2019 -
How to Create Enticing Product Listings That Will Help You Sell More Online [Infographic]
Looking to improve your online product listings? Check out these tips.
By Mark Walker-Ford • Nov. 08, 2019 -
The State of Social Media Lead Gen 2019 - Part 4: The Future of Social Media Lead Generation
Is social media really an effective option for lead generation? We conducted a survey to find out what marketers are actually seeing.
By Andrew Hutchinson • Nov. 07, 2019 -
Twitter Provides Listing of Key Thanksgiving Hashtags for Marketers to Consider
Twitter has published a new listing of key Thanksgiving hashtags to use, along with some tips on how to use them.
By Andrew Hutchinson • Nov. 07, 2019
