Social Marketing
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Retrieved from Facebook on September 27, 2020
Facebook Provides Tips on Utilizing Video Playlists and Series Collections
Facebook has shared some new insights into utilizing video playlists and/or series settings in order to maximize viewership.
By Andrew Hutchinson • Sept. 27, 2020 -
Retrieved from Maryville University on September 25, 2020
4 Trends Changing the Marketing Landscape in 2020 & Beyond [Infographic]
Looking for new ways to boost your digital marketing efforts? Check out this list of key marketing trends of note.
By Mark Walker-Ford • Sept. 24, 2020 -
TikTok Announces Bans on Ads for Weight-Loss Related Products in Order to Protect Users from Self-Perception Concerns
TikTok has announced new bans on ads for weight loss related products, and new tools to assist users dealing with negative self-perception.
By Andrew Hutchinson • Sept. 23, 2020 -
Retrieved from Instagram on September 24, 2020
Instagram Launches New Reels Updates, Including Longer Clips and Improved Trimming
Instagram has announced some new updates for its TikTok-like Reels functionality, including longer clips and improved video editing tools.
By Andrew Hutchinson • Sept. 23, 2020 -
Retrieved from Facebook on September 23, 2020
Facebook Shares New Insights into Gen Z, and How COVID-19 has Changed Their Outlook [Infographic]
Facebook has published a new report which looks at how the COVID-19 has impacted Gen Z, and impacted their approach to content online.
By Andrew Hutchinson • Sept. 22, 2020 -
Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images
Facebook is removing its restrictions on ads which include too much text in the main ad image.
By Andrew Hutchinson • Sept. 22, 2020 -
Retrieved from Zenesys on September 22, 2020
The Best Times to Post on Social Media in 2020 [Infographic]
The team from Zenesys have shared an overview of the general best times to post based on platform engagement trends.
By Mark Walker-Ford • Sept. 21, 2020 -
Courtesy of Grazitti Interactive
Checklist for Effective Buyer Personas [Infographic]
Establishing buyer personas is key to maximizing your digital marketing efforts - here are some tips on how to create effective personas.
By Nancy Kapoor • Sept. 20, 2020 -
Retrieved from Snapchat on September 19, 2020
Snapchat Shares New Insight into Snapchatter Discussion Around the Return of Sports [Infographic]
The return of sports has been a welcome distraction for many, and a new report from Snapchat underlines the value of sports for younger audiences.
By Andrew Hutchinson • Sept. 18, 2020 -
Retrieved from Facebook on September 19, 2020
Facebook Publishes New Guide for Video Creators
Facebook has published a new guide for video creators, which includes a range of notes on how to engage your online community and maximize video response.
By Andrew Hutchinson • Sept. 18, 2020 -
Retrieved from Facebook on September 19, 2020
Facebook Outlines How to Make Best Use of its New Video Insights Within Creator Studio
Facebook has provided some new insight into its improved video metrics, available within Creator Studio.
By Andrew Hutchinson • Sept. 18, 2020 -
Retrieved from Facebook on September 19, 2020
Facebook Provides New Tips on Branded Content and Stories Ads [Infographic]
Facebook has provided some new tips on branded content and Stories ads, based on internal data insights.
By Andrew Hutchinson • Sept. 18, 2020 -
Retrieved from LinkedIn on September 18, 2020
LinkedIn Shares New List of Retargeting Best Practices and Tips [Infographic]
LinkedIn has published a new guide to its various retargeting options to help you maximize your campaigns.
By Andrew Hutchinson • Sept. 17, 2020 -
Retrieved from Pinterest on September 18, 2020
Pinterest Highlights the Power of Positivity, While Criticizing Engagement-Baiting Approaches, in New Guide
Pinterest has published a new guide which highlights the power of positivity in encouraging people to buy from your business.
By Andrew Hutchinson • Sept. 17, 2020 -
Courtesy of Facebook
Facebook Launches 'Facebook Business Suite', an All-in-One Management Tool for Facebook and Instagram
Facebook has launched a new platform to help small businesses manage their Facebook and Instagram presences from one app.
By Andrew Hutchinson • Sept. 17, 2020 -
Retrieved from Headway Capital on September 17, 2020
A Small Business Guide to Facebook Shops [Infographic]
Facebook and Instagram shops are coming, and they could have a big impact in the eCommerce space.
By Andrew Hutchinson • Sept. 16, 2020 -
Retrieved from Facebook on September 16, 2020
Facebook Partners with Coursera on New Social Media Marketing Professional Certificate Program
Facebook has launched a new training program with Coursera to help people get certified digital marketing training.
By Andrew Hutchinson • Sept. 15, 2020 -
Retrieved from Facebook/App Store on May 22, 2020
Facebook Adds New Organic Post Testing Option to Creator Studio
Facebook is rolling out a new testing option for organic video uploads, in order to help Pages maximize video performance.
By Andrew Hutchinson • Sept. 15, 2020 -
Retrieved from Twitter on September 15, 2020
Twitter Launches 'Holiday Hub' to Help Marketers Prepare for the Holiday Season
Twitter has launched a new 'Holiday Hub' mini-site to help marketers map out their holiday campaigns.
By Andrew Hutchinson • Sept. 14, 2020 -
Retrieved from Facebook on September 15, 2020
Facebook Adds New Brand Safety Controls, Including Topic Exclusions for Video Ads
Facebook is adding some new brand safety tools for video advertisers, including topic exclusions and 'publisher allow' lists.
By Andrew Hutchinson • Sept. 14, 2020 -
Retrieved from Facebook on September 15, 2020
Facebook Launches New Enhancements for Automotive Inventory Ads
Facebook's looking to provide more ways for car dealers to reach prospective buyers with new enhancements to its Automotive Inventory ads.
By Andrew Hutchinson • Sept. 14, 2020 -
Retrieved from LinkedIn on September 15, 2020
LinkedIn Publishes Updated Guide to its Ad Targeting Options
LinkedIn has revised its Ad Targeting Guide to include a range of new options and considerations.
By Andrew Hutchinson • Sept. 14, 2020 -
3 Ways to Make the Most of the Rise in eCommerce Activity via Your Social Media Presence
eCommerce is on the rise in 2020, with projections showing that it's advanced by half a decade within months due to the COVID-19 lockdowns.
By Julia Fayre • Sept. 13, 2020 -
Instagram Warns of Major Impacts to Ad Targeting as a Result of Apple's iOS 14 Update
Instagram chief Adam Mosseri says that Apple's proposed IDFA changes will have a significant impact on ad targeting, while he's also provided some thoughts on the TikTok takeover talks.
By Andrew Hutchinson • Sept. 11, 2020 -
Retrieved from Twitter on September 11, 2020
Twitter Shares Examples of How Brands Are Using its New Tweet Reply Controls
Twitter has provided some examples of how brands are making use of its new tweet reply control options.
By Andrew Hutchinson • Sept. 10, 2020
