Social Marketing
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Retrieved from YouTube on January 15, 2022
YouTube Previews New Tools to Help Creators Showcase the Value of their Channel for Brand Promotions
The new listing will enable YouTube creators to better showcase their unique audience value to potential ad partners.
By Andrew Hutchinson • Jan. 14, 2022 -
Retrieved from Twitter on May 28, 2021
Twitter Launches New Program to Help Healthcare Providers Stay Up to Date on Latest Industry Announcements
The new partnership with PHM looks to capitalize on the use of Twitter as a connective platform around healthcare conferences.
By Andrew Hutchinson • Jan. 14, 2022 -
Explore the Trendline➔
Twitter profile
TrendlineSocial Media Expert Q&A Series with Mari Smith
If you've spent any time researching or working in social media marketing, you've heard the name Mari Smith. A leading voice in the industry, Mari has been speaking at digital marketing events all around the world since 2007, and has worked with a broad range of well-known businesses to help them develop effective approaches to digital marketing, live-streaming, Facebook and Instagram ads and more. These experiences have given Mari unique insight into key best practices and trends of note. We recently had a chance to ask Mari a few questions about the evolving digital marketing space. This is the fourth in our newsletter-exclusive series where we interview social media experts to learn their thoughts and get their best advice for social media marketing in 2021.
By Social Media Today staff -
Retrieved from Twitter on January 15, 2022
Twitter Tests New Column Creation Tools in TweetDeck
The new updates could make it easier to set up a social listening dashboard in the app.
By Andrew Hutchinson • Jan. 14, 2022 -
Retrieved from Instagram on June 01, 2021
Instagram Is the Platform of Focus for Marketers in 2022, According to New Research
Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results.
By Andrew Hutchinson • Jan. 13, 2022 -
Retrieved from Meta on January 14, 2022
Meta Outlines Policy Requirements for Businesses Looking to Advertise and Sell on its Platforms
A good refresher on Meta's various regulations and requirements, with links through to all the relevant policy documents.
By Andrew Hutchinson • Jan. 13, 2022 -
Courtesy of Pinterest
Pinterest Shares New Insights into How Men are Using the App in their Shopping Journeys
While Pinterest is predominantly used by women, male usage is rising, presenting new opportunities.
By Andrew Hutchinson • Jan. 13, 2022 -
Courtesy of Twitter
Twitter Publishes New Guide on What Consumers Expect from Brands via Tweet
The guide provides helpful, actionable notes on brand-building via tweet, based on user feedback.
By Andrew Hutchinson • Jan. 13, 2022 -
Retrieved from Hootsuite on January 13, 2022
Hootsuite's Social Media Image Size Guide for 2022 [Infographic]
Ensure your visuals look their best, and generate the most interest in your brand, with this guide.
By Andrew Hutchinson • Jan. 12, 2022 -
Retrieved from Twitter on January 12, 2022
Twitter Publishes 2022 Major Events Calendar to Assist with Your Marketing Plans
The guide provides an overview of all the major events and key dates of note throughout the year.
By Andrew Hutchinson • Jan. 11, 2022 -
Retrieved from Twitter on January 12, 2022
Twitter Activates New, Custom Like Animation for the Latest 'Scream' Film
The promotion for the new Scream film has made social media a focus, which could point to new opportunities.
By Andrew Hutchinson • Jan. 11, 2022 -
Retrieved from Alessandro Paluzzi/Twitter on January 11, 2022
Instagram's Testing a New Option Which Would Enable Users to Re-Arrange the Post Display on their Profile
This could provide more capacity to manage how profile visitors view your IG content.
By Andrew Hutchinson • Jan. 10, 2022 -
Retrieved from Website Builder Expert on January 11, 2022
eCommerce Statistics and Trends for 2022 [Infographic]
If you're looking to make a bigger push into eCommerce in 2022, you need to take a look at these stats.
By Andrew Hutchinson • Jan. 10, 2022 -
Retrieved from TikTok on January 11, 2022
TikTok Shares New Data on the Value of Collaborating with Creators on Ad Campaigns
TikTok's latest study looks at the value of partnering with established creators for your TikTok ad campaigns.
By Andrew Hutchinson • Jan. 10, 2022 -
Retrieved from TikTok on January 11, 2022
TikTok Publishes New Report on the Capacity to Drive Offline Sales via TikTok Ads
TikTok's latest study, in conjunction with Nielsen, looks at the capacity for TikTok ads to drive sales activity.
By Andrew Hutchinson • Jan. 10, 2022 -
Courtesy of Instagram
Instagram Turns on IG Live Badges by Default for Eligible Creators
In its latest effort to provide more incentive for creators, Instagram is enabling live-stream badges for more streamers.
By Andrew Hutchinson • Jan. 7, 2022 -
Retrieved from Twitter on January 07, 2022
Twitter Launches Live Test of Full-Screen, Visual Tweet Reactions
Twitter's testing out a new way to reply to tweets, which aligns with evolving engagement behaviors.
By Andrew Hutchinson • Jan. 6, 2022 -
Courtesy of Grazzitti Interactive
5 Social Media Trends That CMOs Must Know in 2022 [Infographic]
Amid the global lockdowns and restrictions because of the pandemic, social media marketing has taken on increased value in many respects.
By Nancy Kapoor • Jan. 6, 2022 -
Retrieved from LinkedIn on January 07, 2022
LinkedIn Launches Test of Audio Rooms, Announces New Formats for Live Events
New live events options are coming to LinkedIn, including Clubhouse-like audio rooms.
By Andrew Hutchinson • Jan. 6, 2022 -
Retrieved from Maria-Mirabela Ganta/LinkedIn on January 06, 2022
Key Holidays and Celebrations of Note for 2022 [Infographic]
Everything from Croissant Day to National Cookie Day mapped out for 2022.
By Andrew Hutchinson • Jan. 5, 2022 -
Retrieved from Facebook on June 13, 2021
Facebook Adds New Features to Creator Studio, Including Stories Highlights and Timeline View for Posts
Meta's added some handy new options fo Facebook Creator Studio, which could help drive better response with your posts.
By Andrew Hutchinson • Jan. 5, 2022 -
Retrieved from Pinterest on January 06, 2022
Pinterest Shares New Insights into How Brands Can Enhance Appeal Among Gen Z Consumers
Looking to reach younger consumers? Pinterest has some tips.
By Andrew Hutchinson • Jan. 5, 2022 -
Retrieved from Facebook on January 06, 2022
Facebook Encourages More Developers to Integrate Facebook Stories Sharing into their Apps [Infographic]
Facebook's looking to get more app developers to integrate Facebook Stories sharing into their apps.
By Andrew Hutchinson • Jan. 5, 2022 -
Retrieved from Red Website Design on January 05, 2022
12 Digital Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]
Some tips and pointers to help in your 2022 strategic planning.
By Mark Walker-Ford • Jan. 4, 2022 -
Retrieved from TikTok on January 05, 2022
TikTok Shares New Insights into the Importance of Audio in Brand Marketing
Sound plays a key role in your branding efforts on TikTok.
By Andrew Hutchinson • Jan. 4, 2022 -
Retrieved from Giraffe Social Media on January 03, 2022
How to Give Your Instagram the Best First Impression [Infographic]
Ensure you're ticking all the boxes with your brand Instagram presence.
By Andrew Hutchinson • Jan. 3, 2022
