Social Marketing
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Retrieved from Twitter on September 24, 2021
Twitter Shares New Preview of Coming Spaces Recording Option
Recorded Spaces would provide more functionality for the option, which could help to lure more broadcasters.
By Andrew Hutchinson • Sept. 23, 2021 -
Retrieved from TikTok on September 24, 2021
TikTok Shares New Research into How Users Respond to Ads on the Platform
The data shows how TikTok users respond to ads in the app, and highlight key notes on mental response and recall.
By Andrew Hutchinson • Sept. 23, 2021 -
Explore the Trendline➔
Twitter profile
TrendlineSocial Media Expert Q&A Series with Mari Smith
If you've spent any time researching or working in social media marketing, you've heard the name Mari Smith. A leading voice in the industry, Mari has been speaking at digital marketing events all around the world since 2007, and has worked with a broad range of well-known businesses to help them develop effective approaches to digital marketing, live-streaming, Facebook and Instagram ads and more. These experiences have given Mari unique insight into key best practices and trends of note. We recently had a chance to ask Mari a few questions about the evolving digital marketing space. This is the fourth in our newsletter-exclusive series where we interview social media experts to learn their thoughts and get their best advice for social media marketing in 2021.
By Social Media Today staff -
Retrieved from Facebook on April 23, 2021
Facebook Shares Insight into Content that it Looks to Limit in News Feeds
Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds.
By Andrew Hutchinson • Sept. 23, 2021 -
Retrieved from Zapier on September 23, 2021
LinkedIn Launches Updated Lead Gen Forms Integration for Zapier, Providing New Automation Opportunities
The option will help streamline contact info collection from LinkedIn's Lead Generation forms.
By Andrew Hutchinson • Sept. 22, 2021 -
Retrieved from Matt Navarra/Twitter on September 23, 2021
Facebook's Adding More Elements to its Organic Post Testing Tool to Help Optimize Performance
There are now more options to test your Facebook organic posts, which could help to provide more audience insight.
By Andrew Hutchinson • Sept. 22, 2021 -
Retrieved from TikTok on September 23, 2021
TikTok Outlines Rising Opportunities for eCommerce, and the Unique Potential for Brands in the App
With the holiday season fast approaching, TikTok has outlined some key notes to help marketers make the most of its tools for promotion.
By Andrew Hutchinson • Sept. 22, 2021 -
Retrieved from Facebook on April 23, 2021
Facebook Outlines Impacts of Apple's Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance
The new overview outlines the performance impacts Facebook's seeing, and how advertisers can mitigate data loss.
By Andrew Hutchinson • Sept. 22, 2021 -
Retrieved from TikTok on September 22, 2021
TikTok Shares New Holiday Marketing Guide to Assist with Strategic Planning [Infographic]
The overview provides a range of key usage stats and planning tips for your holiday campaigns.
By Andrew Hutchinson • Sept. 21, 2021 -
Retrieved from Pinterest on September 22, 2021
Pinterest Shares New Insights into Trends Gaining Momentum on the Platform, and How Brands Can Tap into Key Shifts
The report looks at how Pinterest trends are evolving throughout the year, and how Pinterest's early predictions are looking.
By Andrew Hutchinson • Sept. 21, 2021 -
Retrieved from Twitter on September 22, 2021
Twitter Expands Official Partner Program, Providing More Options to Assist with Your Tweet Marketing Efforts
Twitter's Partner Program helps connect more brands with official platform expertise and insights.
By Andrew Hutchinson • Sept. 21, 2021 -
Retrieved from Matt Navarra/Twitter on September 21, 2021
TikTok Tests New Option to Pin Selected Video Clips to the Top of Your Profile
The option would enable users to better control how their content is displayed in the app.
By Andrew Hutchinson • Sept. 20, 2021 -
Retrieved from Red Website Design on September 18, 2021
24 Infographic Design Tools to Help You Create Your Own Infographics [Infographic]
Infographics can be a great way to share information, and boost your online branding efforts.
By Mark Walker-Ford • Sept. 20, 2021 -
Courtesy of Stackla
Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands
As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.
By Megan DeGruttola • Sept. 19, 2021 -
Retrieved from Twitter on April 27, 2021
Twitter's New Experiments are Failing to Gain Traction, Which Could Lead to Major Changes at the App
Twitter's moving fast, and trying not to break things in the process - but thus far, its big new experiments are not seeing major interest.
By Andrew Hutchinson • Sept. 16, 2021 -
Retrieved from Facebook on September 17, 2021
Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion
Facebook has announced a range of tools to help businesses establish more direct connection with prospective customers.
By Andrew Hutchinson • Sept. 16, 2021 -
Retrieved from Facebook on April 23, 2021
Facebook Implements More Automated Ad Targeting to Counter Data Lost via Apple's ATT Update
The option could drive better results for many advertisers, but it will also impede some.
By Andrew Hutchinson • Sept. 15, 2021 -
Retrieved from AdWeek on September 16, 2021
Pinterest Expands In-App Shopping Tools to More Regions
The expansion will help Pinterest maintain momentum in emerging markets.
By Andrew Hutchinson • Sept. 15, 2021 -
Retrieved from Instagram on September 16, 2021
Instagram Publishes New Holiday Season Guide, Highlighting its Latest eCommerce Additions
The new guide provides tips and notes on all of Instagram's various eCommerce tools and display options.
By Andrew Hutchinson • Sept. 15, 2021 -
Retrieved from Will Cathcart/Twitter on September 16, 2021
WhatsApp Launches Test of In-App Business Directory, Facilitating New Discovery Opportunities
The new option could provide major opportunities, both for local businesses and for Facebook.
By Andrew Hutchinson • Sept. 15, 2021 -
Retrieved from Twitter on April 22, 2021
Twitter Expands Access to Professional Profiles and Ticketed Spaces
Twitter's moving to the next stage with its business profiles and paid Spaces options.
By Andrew Hutchinson • Sept. 14, 2021 -
Retrieved from Mumbrella on September 15, 2021
Instagram Adds New 'Map Search' Tool to Maximize Business Discovery
The new display option will help Instagram users connect with nearby businesses and venues.
By Andrew Hutchinson • Sept. 14, 2021 -
Retrieved from LinkedIn on September 15, 2021
LinkedIn Adds Long-Form Posts for Company Pages, New Ad Performance Measurement Options
The option will provide another way for brands to tap into the platform's record levels of user engagement.
By Andrew Hutchinson • Sept. 14, 2021 -
Retrieved from LinkedIn on April 30, 2020
Pro Tips: LinkedIn Shares Advice on How Brands Can Tap Into Rising Engagement on the Platform
LinkedIn has seen record growth in user engagement - so how can you tap into that to boost your branding efforts?
By Andrew Hutchinson • Sept. 14, 2021 -
Retrieved from LinkedIn on September 14, 2021
LinkedIn Shares New Insights on the Benefits of a Combined 'Brand and Demand' Approach [Infographic]
The guide looks at the benefits of taking a combined approach to both building your brand over time and running short-term sales promotions.
By Andrew Hutchinson • Sept. 13, 2021 -
Retrieved from Red Website Design on September 11, 2021
8 Social Media Marketing Trends and Predictions for 2022 and Beyond [Infographic]
What's coming next in social media? The team from Red Website Design get in early with their 2022 predictions.
By Mark Walker-Ford • Sept. 12, 2021
