Social Marketing
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Retrieved from LinkedIn on December 04, 2021
LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]
Some insights into Gen Z consumption habits to inform your marketing approach.
By Andrew Hutchinson • Dec. 3, 2021 -
Retrieved from TikTok on December 04, 2021
TikTok Shares Best Practice Tips for Driving Conversion with Your Ads
Some key pointers to help maximize your TikTok ad campaigns.
By Andrew Hutchinson • Dec. 3, 2021 -
Explore the Trendline➔
Twitter profile
TrendlineSocial Media Expert Q&A Series with Mari Smith
If you've spent any time researching or working in social media marketing, you've heard the name Mari Smith. A leading voice in the industry, Mari has been speaking at digital marketing events all around the world since 2007, and has worked with a broad range of well-known businesses to help them develop effective approaches to digital marketing, live-streaming, Facebook and Instagram ads and more. These experiences have given Mari unique insight into key best practices and trends of note. We recently had a chance to ask Mari a few questions about the evolving digital marketing space. This is the fourth in our newsletter-exclusive series where we interview social media experts to learn their thoughts and get their best advice for social media marketing in 2021.
By Social Media Today staff -
Retrieved from TikTok on December 03, 2021
TikTok Shares a Listing of Some of the Most Popular Products Promoted on the Platform in 2021
Seeking gift inspiration? This might help.
By Andrew Hutchinson • Dec. 2, 2021 -
Retrieved from LinkedIn on December 03, 2021
LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting
LinkedIn's developing new processes to help marketers maximize their campaigns amid evolving data tracking restrictions.
By Andrew Hutchinson • Dec. 2, 2021 -
Retrieved from Matt Navarra/Twitter on December 02, 2021
Facebook Adds New Trend Insights in Creator Studio, Which Could Help Shape Your Posting Strategy
The new insights could be hugely valuable in formulating your optimal Facebook posting process.
By Andrew Hutchinson • Dec. 1, 2021 -
Retrieved from Meta on December 02, 2021
Meta Updates Policy on Cryptocurrency Ads, Opening the Door to More Crypto Promotions in its Apps
As cryptocurrencies become more mainstream, Meta is lowering its thresholds for crypto ads.
By Andrew Hutchinson • Dec. 1, 2021 -
Retrieved from TikTok on December 02, 2021
TikTok Expands Creator Tipping and Video Gifts, Providing More Monetization and Marketing Options
TikTok's expanding its monetization options to more creators, providing more opportunity in the app.
By Andrew Hutchinson • Dec. 1, 2021 -
Retrieved from YouTube on December 02, 2021
YouTube Shares the Top Performing Videos and Creators of 2021
YouTube's Top 10 listing provides an overview of web culture, and key content trends for 2021.
By Andrew Hutchinson • Dec. 1, 2021 -
Retrieved from Facebook on December 01, 2021
How to Create and Promote Podcasts on Facebook [Infographic]
Podcasters can now promote their programs direct on Facebook - here's a look at how Facebook's podcasts work.
By Andrew Hutchinson • Nov. 30, 2021 -
Retrieved from Facebook on November 30, 2021
Meta Provides New Insights into the Benefits of General and Narrow Ad Targeting Approaches
The report shows that brands often go too narrow with their ad targeting in the early stages, limiting performance.
By Andrew Hutchinson • Nov. 29, 2021 -
Retrieved from Twitter on April 27, 2021
Twitter CEO Jack Dorsey Stands Down Effective Immediately, Replaced by CTO Parag Agrawal
It's the end of an era at the social media giant.
By Andrew Hutchinson • Nov. 29, 2021 -
Retrieved from YouTube on November 27, 2021
YouTube Is Testing a New 'Search Insights' Tool to Help Guide Your Content Efforts
The new tool will provide insight into what people are searching for on YouTube, which could help guide your content planning.
By Andrew Hutchinson • Nov. 27, 2021 -
Retrieved from Facebook on October 13, 2021
Instagram's Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display
Instagram's experiments point to a major shift coming for the app.
By Andrew Hutchinson • Nov. 27, 2021 -
Retrieved from TikTok on August 04, 2020
TikTok Is Testing a New 'Business Registration' Option to Confirm Business Information in the App
The new option adds a business category listing to your TikTok profile.
By Andrew Hutchinson • Nov. 27, 2021 -
Retrieved from Conversion Minded on November 28, 2021
10 Social Media Design Tips to Skyrocket Your Website Traffic [Infographic]
Some quick tips to help drive more engagement with your social media content.
By Mark Walker-Ford • Nov. 27, 2021 -
Retrieved from Alessandro Paluzzi/Twitter on October 20, 2021
Instagram Launches Live Test of Longer Videos in Stories
Some users are now able to post 60-second videos in Stories, without them being split up into 15-second segments.
By Andrew Hutchinson • Nov. 23, 2021 -
Retrieved from Twitter on November 24, 2021
Twitter Shares New Insights into Holiday Shopping Trends [Infographic]
The data shows that people are planning earlier, while fashion-related topics are high on the agenda.
By Andrew Hutchinson • Nov. 23, 2021 -
Courtesy of Snapchat
Snapchat Launches New AR Shopping Showcase as Part of its Holiday Season Push
Snapchat's looking to showcase its AR shopping options via various big-name partnerships.
By Andrew Hutchinson • Nov. 23, 2021 -
Courtesy of Grazitti Interactive
Top 7 Social Media Strategies CMOs Must Adopt in 2022 [Infographic]
Social media became even more crucial to marketers amid the pandemic, and this infographic outlines some of the key strategies to help boost your social media efforts.
By Nancy Kapoor • Nov. 22, 2021 -
Retrieved from Samsung on December 15, 2020
TikTok Brings its Connected TV App to More Users in the US
TikTok's looking to lean into the rising trend of watching web-based content on bigger TV screens.
By Andrew Hutchinson • Nov. 22, 2021 -
Retrieved from TikTok on November 23, 2021
TikTok Shares Insights Into Some of the Top Brand/Creator Partnerships on the Platform in 2021
TikTok's 'Culture Driver' List provides insights into some of the most successful brand/creator partnerships throughout the year.
By Andrew Hutchinson • Nov. 22, 2021 -
Retrieved from Twitter on November 23, 2021
Twitter Launches Initial Test of Live-Stream Shopping Broadcasts
Twitter's the latest social platform to dip its toes into live-stream shopping.
By Andrew Hutchinson • Nov. 22, 2021 -
Retrieved from TikTok on November 20, 2021
TikTok Launches New 'CommunityTok' Promotional Push to Highlight Subculture Engagement in the App
TikTok's looking to highlight the various niche communities that brands can reach within the app.
By Andrew Hutchinson • Nov. 21, 2021 -
Retrieved from Instagram on November 20, 2021
4 Tips for Reaching New Customers with Your Instagram Shop [Infographic]
Some helpful tips for your IG shopping promotions.
By Andrew Hutchinson • Nov. 21, 2021 -
Retrieved from Facebook on April 23, 2021
Facebook Eases Social Issues Ads Policy to Allow Product-Focused Ads to Run Without a Disclaimer
Facebook has announced some changes to its social issues ads requirements.
By Andrew Hutchinson • Nov. 19, 2021
