Facebook went public, quickly became one of the largest social platforms on the planet and is directed towards an estimated 1.27 billion users in October 2013. So it is vital for businesses to have a well-managed presence on Facebook to gain the attention of their target audience.
There are hundreds of social networks out there, but your Facebook page should be your most active social media profile of them all, because it's a source of free advertising and the best way to spread the word about your brand or business in a fun and engaging way.
Along with building your audience, the way you communicate and engage can also play an important role in the success of your social media efforts, and this is often overlooked.
So how do you craft Facebook posts that drive massive numbers of likes, increase your reach and attract comments? Here we've compiled 10 best practices in infographic form (in collaboration with socialclinch.com) to increase your Facebook page engagement.