The idea of employee advocacy, or allowing your employees speak on behalf of your brand, has been gaining popularity over the last year- the last few months in particular. Even when we know that something is important, it can be difficult to make a business case if you can't prove its worth almost immediately. Luckily, there's no shortage of research that points to the fact that employee advocacy is not only effective, but actually contributes to the overall success and atmosphere of an organization.
This infographic explains how employees can lend credibility to an organization because they're considered more trustworthy than a company itself. But it also shows how organizations can benefit from socially engaging their employees. With employee engagement at an all time low (only 13% say they're engaged at work), it would seem that there is a disconnect between what we know to be true and what we're actually doing.
In order to sell the idea of an employee advocacy program within any organization, the first step is to understand how important it is for your company specifically to implement it.