I don't clean--or at least I don't like to clean. One of the benefits of working has been an excuse to hire a house cleaner. This is by far my best ongoing investment in my well-being (hint to husbands). I am not sloppy. Au contraire. I am the opposite. I want a clean, organized home, and just don't have the time to do it anymore. So, to make a big step in my career well-being, I've decided to do the same for my "online home."
Step One: Cull the people I follow on Twitter. Sorry--I am not one of those "mutual following" people. If I follow somebody I want to do it on purpose. What can I say? I am curator, and I need to be able to learn from the people I follow, not just press a button so they will have one more number on their profile. One of my goals for 2011: be picky about who I follow on Twitter. I use Twitter as a source of information and also as a personal place of communication with people I find interesting. Stick to the plan, man.
Step Two: Evaluate my online strategies--and be willing to pull the plug on anything that isn't producing results for now. I am deactivating the Facebook page for my consulting business. Not because Facebook doesn't work, but because I am not ready to put the amount of work into my Facebook business page that it needs to be successful. I need to concentrate first on building my business through my blog. I believe what will win me fans and clients initially is to provide content--content that will help my readers. I don't think Facebook is a good place for that goal right now. When I'm ready to tackle it with all the zeal of a Mari Smith disciple, I will probably revisit that strategy.
Step Three: Focus the goals of getting my business started online with laser-beam intensity. When I first decided to put my coaching business online at www.cksyme.org, I didn't have a good strategic plan. I wanted to do too much. I have many areas of expertise, but I have decided the only way to differentiate myself in the market is to take my most successful skill areas and promote them. In my case, I think smaller is better for now. Reading Chris Brogan's stuff has really helped my focus there.
So there is my first take on online house cleaning for 2011. What about you? Do you have any plans to cut back, refocus or evaluate in 2011? I'd like to hear them.
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