Last week I asked the question, "Should Social Media be a College Course" and received quite a number of mixed comments. In the end, I've realized that there is an absolute need for at least an interactive marketing course at the college level for marketing majors. New graduates need the tools to succeed online and they deserve to have learned at least the fundamentals.
So if a course is going to be taught what should it cover? How do you get past the fact that so much will change during the semester? I've outlined what I would tell the professor, but I want to know what you think too. Here are my thoughts on the subject.