The world of social media is opening up a vast array of possibilities for businesses, particularly in raising brand awareness and reaching out to customers. Using sites like Facebook, Twitter, Pinterest, and Instagram effectively can really give companies an advantage over their competitors, but it requires getting enough followers to make a difference. As social media has matured, it has also become apparent that getting a lot of followers isn't the only key to success; they have to be quality followers. With that in mind, here are several ways you can get good followers for your various social media outlets.
1. Use Social Media Buttons
Don't ignore the other ways you can reach customers. Think about how many people have access to your website or blog. If you don't have social media buttons in an easily accessible place on those outlets, you definitely want to fix that. Also make sure to include ways for people to follow you in all your other outreach efforts. Including your Twitter handle on outreach emails can make a big difference. Also, don't forget to place follow buttons on other social media sites (i.e. putting your Instagram page link on your Facebook page).
2. Be Active
You got to be active on social media if you want to get more followers. If you never post updates on Facebook or if you rarely tweet on Twitter, people won't think to follow you. Tweeting frequently or posting fun pics on Instagram daily will definitely increase your chances of gaining good followers who are eager to see what your business has to add to the conversation.
3. Hashtags Are A Must
Facebook and Twitter are easily the most popular social media outlets in the world, so using them is likely a very good idea. But to get more quality followers, you need to do more than just tweet or post updates--you need to use hashtags. Hashtags help to connect your business with others who are talking about the same subjects. You can even use hashtags that are trending to really see a boost in followers.
4. Timing Is Important
You can post all day long if you want, but if you're not seeing a bump in the number of followers, it might be because you're not posting at the right time of day. Posting during peak activity hours will help you get noticed much more quickly. Studies show that the best time to tweet is at 5:00 p.m. ET, while posting on Facebook is usually best right before and after business hours. (Tweet This: Studies have shown that the best time to send a tweet is at 5:00 p.m. ET. #tips #twittertips)
5. Engage With Targeted People
Not everyone will be interested in what you have to say. That's why you need to list those people who will take an interest in your business. Once you've done that, you have to engage with them, commenting on their posts, complimenting their insights, and following them when you can. Once they see how interested you are in what they say, they'll be more interested in following you.
6. Share Good Content
If you're filling up people's timelines with easily dismissible material, you're doing it wrong. Make your content count by posting things that are informative, entertaining, inspirational, intriguing, or a combination of the above. If you show how much you care about your content, people will value what you say a lot more, and you'll get more quality followers. For a good example of a company posting quality content on social media, check out Nu Skin's Facebook page.
7. Offer Exclusives
Your business has things to offer that no one else can. Take advantage of that fact and use it to push your social media channels. By offering exclusive content, you make your social media presence more valuable and you'll get better followers. The exclusive content can be one-of-a-kind deals, contests, interviews, or anything else you can think of.
Getting followers can be a challenge, but getting quality followers is an even bigger hurdle. By following these tips, you'll be sure to get the best followers for your business and make your social media sites a must-visit destination.
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