Which translates into approximately 1 hour and 40 minutes (or about 48% of the average person's spare time) per weekday, according to this Media Post article.
The Net Pop I Play survey (conducted by Media Screen) took a look at four major entertainment genres - games, movies, music, and television - and has a number of significant takeaways:
- According to the respondents, the time they spend sending email and visiting websites eclipses the time spent watching television. Given the fact that just 7% of advertising budgets are devoted to buys in a space where people spend more than 40% of their time, it would appear that there's more than a little bit of a disconnect in the media marketplace. I'm not even going to mention TiVo.
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