The JF Guest Author Spot

Recently I went to this really cool, really massive grocery store that friends had been raving about. It has all sorts of international foods, smoked pork, fish from all over the world...it was like stepping into a fabulous foreign country!

As we purchased all of our groceries - we were told to grab a gift box of these mango/coconut popsicles (hey I am always game for dessert!) and of course I was thrilled with the little extra touch.

Flash forward - we've used the mango/coconut popsicles in some home-made slurpees (with tequila of course!) and loved them.

A few days ago - I was watching a movie and thought "Heyyyyyyy - I want one of those little mango "doo-dads."

As I opened the wrapper, I was reading the ingredients etc - all good.

And then. I. saw. it. (Insert screechy Exorcist movie music here.) The due date of April 2006!!!!!

My mind was rapidly doing the math - thinking " This thing has to be almost 3 years old - maybe older!!" I'd been eating petrified mango/coconut goo.

And all of a sudden - the little EXTRA that I had received from the grocery store - left me with a really bad lasting impression of their store.

Are You Handing Out "Goodies" Past Their Due Date?

I know you wouldn't give any expired food away- but I bet you've been tempted to use:
-That un-used box of business cards with your old address
-The out-dated brochures you paid a fortune for
-A give-away that you discovered the printing rubs off
-Cheap candy at your tradeshow booth
-Some silly thing that was cheap but doesn't work

Remember - Everything Matters!

And it leaves your customers and potential customers with a lasting impression of you. In selling, where top of mind awareness is everything - this is your chance to do something cool rather than cheap.
How do you want to be remembered??

So Have I Been Back To The Grocery Store?

Nope. Even just thinking about it makes me gag a little. Plus - I have told this story to all my friends...and it made them gag too. Remember - viral marketing can go 2 ways.

So there.

Love From Your Bossy Sales Diva,

Kim

Kim Duke, The Sales Diva, provides savvy, sassy sales training for women small biz owners and entrepreneurs. Kim works with clients internationally, showing them The Sales Diva secrets to success! Sign up for her saucy and smart FREE e-zine and receive her FREE Bonus Report "The 5 Biggest Sales Mistakes Women Make" at www.salesdivas.com

Kim is also one of the original members of the Top Sales Experts team and you can read more about here here

Today's News: There are ten great articles nominated on Top 10 Sales Articles this week - you can check them out here

I am just off to complete a final proof reading of the Top Sales Experts ebook, so depending what time-zone you are in, you may get a chance to read it today - it should post at 5pm GMT - 12noon Eastern. I think you will be mighty impressed, I am! If you have already registered, it will arrive in your inbox automatically, if not, you can register on the home page here

Tomorrow: "God gave us two ears and one mouth"