Ask for unlikes? I thought we wanted likes.

At the AllFacebook Conference, one of the panelist suggested asking fans to unlike your Page. You could hear a few gasps around the room, but it actually makes a lot of sense when you think about.

Let's say you neglected advice about giving away an iPad to grow your community. Now you have a couple thousand fans - big deal. That number does not represent your real target audience or the quality fans you want. Further more they won't help generate organic conversations or build the community.

For a community manager, it is extremely difficult to take on a Page that has an iPad-based community - it can be done, it just takes time. When this unlike strategy was mentioned in the session, I immediately wanted to test it with some of my communities. The best way is to publish a post asking fans to remove themselves if they are not interested in what you have to say or the community itself.

It's important to keep in mind that it is about quality not quantity. The majority of those 2,000 fans probably don't care about your brand or anything that you have to say. In addition, they are driving up your costs on Facebook overall.

What are your thoughts on the unlike strategy?