Today many of business websites and companies are intrested in social media marketing, they are created facebook page, facebook profiles(who dont know the difference b/w page and profile), twitter account, friendfeed account and many more social sites accounts.
There are millions user may coonected with you, a user follows you because of your content, updates, products or services. To maintain a good follower list and audience you have to maintain your content quality. Every time when you post a update or status, its goes to many audience feed page. As they expected a good content or information by the group or pages, your content should be related to your business page.
When you post a content which is totaly different from your topic, then there are more chance to refuse that post by your audience and may be you will loose your autience.
So, if you are ready to build a good social network, then follow the mention steps.
1# Maintain your post content quality.
2# Do not repeat your post.
3# Content always related to your post.
4# Avoid link sharing.
5# Use pool option on facebook