One of the best things about promoting your business online is that a lot of it is free. Not only is it free but it's accessible and allows you to reach a huge number of people at once.
There are so many easy ways to convey your message, attract customers, or build your brand that many people no longer pursue offline business and concentrate on online business. The fact is that even if your marketing budget is tight, you can still get noticed online with some no- or low-cost techniques.
How do you get the word out online about your business? Some popular approaches include link swaps, search engine optimization (SEO), and promotion through social networks. You may already be familiar with some of those methods and maybe you already use some of those techniques. Building links, keyword usage, and social media profiles all have their place in online brand promotion; however, there is another way to get your company noticed that is often overlooked. A blog commenting campaign is an excellent tool to get you noticed but so many online promotional campaigns forget to include this wonderful, free publicity.
A blog commenting campaign
What is a blog commenting campaign? A blog commenting campaign is a concerted effort to seek out blogs to comment on in order to highlight your company. With so many blogs in your industry and within related industries, there are countless opportunities to plug your company. That's the fantastic thing about blogs; unlike a website, they are usually open for commenting. You can add your thoughts on a particular blog post, read the comments of others, and even comment on another comment. Bear in mind, however, that all that talk should be productive. A great deal of information can be passed around this way. In other words, it's a great way to promote yourself.
Of course, you don't want to be a blatant self-promoter in the comment section of someone's blog. Instead, you want to establish yourself as a knowledgeable source, as someone who is part of the conversation. You need to make sure that you are commenting on the right blogs, to the right audience, and with the right message. That's not an easy task. It takes finesse and subtlety to get your message out there while at the same time adding value to the conversation. Without this balance, your comments may get swept up in the spam filter.
So what is the best way to make your comments count? Ideally, you want to find the right blogs with the desired audience. Search for blogs that are within your industry. Include niche blogs that talk about specific products you may offer. For instance, if you sell boats, find blogs about boats on which to comment, but also search for blogs about boating, boating accessories, and anything related to boating. But don't limit it to those blogs; check out the blogs in related industry like camping or travel. You can even check out the blogs produced by your competition and comment there. Then find a blog post that you can add information to or offer another perspective. You can even offer a counter position. Then, if possible and applicable, offer a link to your blog-but only if it's related to the topic at hand and will add value to your comment.
Is there buzz surrounding your brand? Do customers see you as an authority in your industry? If there isn't talk about your company in the blogosphere, a blog commenting campaign can get the buzz started. Commenting on the blogs that your customers frequent can help build awareness of your brand. It's a technique that works and acts as a great benefit to your brand awareness; however, blog commenting can be a time-consuming process.
For a business owner it takes up valuable amounts of time to seek out the right blogs, read the content, and add to the conversation. For best results, commenting should be done on a regular basis to many different blogs. That time is usually better spent focusing on running the business. We can target the right blogs where your potential customers are and start getting you the attention you deserve.
It is critical that you get as much of a sense of what people are saying about your brand as possible. If you know what they are saying, you can focus on what is working and strengthen that aspect of your brand and work on improving what is not working as well. In any case, having the direct contact with the people is absolutely critical to the success of your business.