The CMO Council and it's new Coalition to Leverage & Optimize Sales Effectiveness (CLOSE) are benchmarking the current state of sales & marketing alignment and integration.
Your insights are needed to understand what's really happening in your company and what you really need from Marketing to be more effective. You'll be asked for info such as:
- Is your company sales or marketing focused?
- How well do you align with Marketing? How well does Marketing align with your needs in Sales?
- If you could ask Marketing for one thing...what would it be? Better leads...better collateral...better messaging? Where do they rate?
Please share your thoughts re: the reality of the sales/marketing relationship and help get the conversation started!
Take this survey now.
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