Lots of people I know wish it was. Not long ago many predicted its demise. However, tain't happenin'. Email, despite the over-exaggeration of its death, is alive and kicking, so says a report at eMarketer.
Most of the articles I came across on the subject date back as far as 2003 - 2005, though Slate talked about it just last month. Most famously, I recall uber-geek Chris Pirillo's pronouncement at Blog Business Summit in 2005. (His first mention of this dates as far back as 2003.)
Chris is right about a lot of things, just not this one. Quite the contrary. Email is not going away, if for no other reason than it's ubiquitous. Almost everyone has an email address, and most of us have more than one. (At last count, I had three, and that's pared down from as many as five in times past!)
I know, email is a pain. Nobody loves it. It's a commodity. RSS feeds are much cooler, and thank God for them. But email is as much a part of the fabric of the web as hyperlinks. And, according to eMarketer, its use far exceeds that of any other form of online media.
So, marketers will continue to use it, and the numbers of advertising dollars spent will continue to rise.
Email is not dead and it's not going away... at least not anytime soon. Let's nail the coffin shut on that discussion.
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