How Businesses Can Leverage Local Twitter Marketing
With the news of a potential Twitter and Foursquare partnership and apps like Secret growing furiously based on showing data from those around you - local social media marketing maybe the big trend in 2015.
In fact, there's a new app called Zoom Social that shows local tweets down to the neighborhood level.
In this post, we asked social media experts their advice on how businesses can leverage local tweets in their social media marketing.
#1: Replace the Hashtag
Local Twitter marketing has a lot of potential especially for day-of event marketing.
Imagine being able to monitor an event without the use of a hastag.
You could checkin to an event or business with a tweet, then read other tweets from that event or business.
"Businesses could also use it to monitor the conversations being had at their location as market insight and a form of customer service," says Catherine Tsavalas of C-leveled.
#2: Build Online Communities
Sahana Ullagaddi, who runs content and social marketing for Klout thinks the news of the Twitter and Foursquare partnership "is very interesting."
It's obvious that context is everything online and adding more geographic information to tweets is a step towards achieving that.
Even as someone who diligently curates and cleans up her Twitter feed, Sahana finds herself "constantly overwhelmed by noise on Twitter."
Sahana further adds that "businesses can provoke dialog and build online communities based on tweets happening within their location."
This functionality could be especially interesting for brands whose marketing and community strategy relies heavily on geographic data like Uber for example.
#3: Gather Collective Real-Time Data
Having real-time tweets from those around you is not only great for businesses, but also for consumers.
For example, at festivals, concerts, restaurants, even the airport, you can get collective real-time data about what people think along with you.
Brad Hines, founder of HungryKids.org, says "this is much better than trying to simply read previous posts. The real time aspect of reading about what's going on around you at that moment is a smart move for Twitter."
It can also do wonders for businesses that adopt a local social strategy early on.
#4: Network with Other Local Businesses
One of the greatest assets small business owners can have in social media is a well-developed network of other small businesses to retweet, like, and share mutually beneficial posts.
Andrea Lotz of AllProWebTools states that "adding a location dimension to Twitter could make forming these kinds of local networks much easier for small business owners."
#5: Intelligent Local Advertising
More and more companies have been focusing on how to use geo-location as a part of their social media strategy in order to increase their conversion rate.
However, implementing such a strategy can seem difficult.
"What it could mean mechanically is that if there is a product that you've searched for online recently or a company that you follow on Twitter, then a nearby small business can make you aware that they carry that product or brand at a discount," says Ken Wisnefski, founder and CEO at WebiMax.
Adding a higher level of location based interaction on Twitter provides real revenue opportunities for marketers and Twitter itself.
Using the advice from the social media experts above, you can start planning and executing your local Twitter marketing strategy.