In today's fast-paced world, your customers hardly have the capacity to pay attention to the barrage of old-school marketing being thrown at them. Instead, they want marketing messaging that is going to help inform them, entertain them and appeal to their interests. That's why we turn to Inbound Marketing. Unlike the old, Outbound style of marketing, which involves buying advertising, cold calling, and hoping for leads, Inbound Marketing focuses on creating quality content that attracts qualified prospects towards your brand, products, and services. Let's take a closer look at the major differences.