The JF Guest Author Spot
Cheryl Clausen
Every sales person, entrepreneur, or business owner wants to become a top producer. You want to sell more than 90% of the others. You want to enjoy the financial security and confidence that level of success brings.
Even though you want it you don't do the things that make those top producers such an enormous success. Sometimes you don't do these things because you think you are when you aren't. Sometimes you don't do these things because they seem too hard. Sometimes you don't do these things because you're afraid to take a risk.
That leaves you with a choice. You can either do the things the top producers do and get greater results than you are now OR you can decide to continue doing what you're doing now. Only you can make that choice.
For those who choose to do what it takes to become a top producer there are some things you must commit to. Those things are:
- Right actions
- Consistent right actions
- Fearless investment in yourself
Let's take a look at each of these key commitments for your sales success.
Most sales people are all about action. In fact, the busier you are the more convinced you are that all that action will stir up some sales. The facts prove otherwise.
The fact is you're far better off only focusing on the right actions than you are running around doing anything and everything you can think of trying to sell something to someone. Now you might ask, "What are the right actions?" The right actions are the actions that produce the greatest results with the least amount of work.
Top producers always know what those right actions are because they track their actions and they know the results those actions produce. Other sales people try the flavor of the month approach. That's where you get a great idea try it a few times get your ego kicked in the behind and slink off never to try that again.
On the one hand when something doesn't work you certainly shouldn't continue doing what doesn't work. On the other hand when something doesn't work you have to understand why it didn't work then make an improvement to that approach... try it again and track the results from the new approach versus the old approach. Then and only then can you know whether you're making progress or not.
Top producers don't try something once and quit. They also don't keep doing something that doesn't work over and over again. When something doesn't work they approach it as a problem to solve. They solve the problem then they consistently take that action. That consistent action produces consistent results.
A top producer doesn't pause one second when it comes to deciding on an investment in themselves. Those top producers read books, attend seminars, go to training sessions, and work with coaches. They don't view those things as expenses they view them as investments because they soak up what they're learning like a sponge. They immediately implement what they learn so they get an immediate return on their investment.
Other sales people simply won't invest in themselves because they think they can't afford it. They think everyone owes them all of their knowledge, experience, and skills for free. If that's how you feel you can save yourself a lot of frustration. Either decide to change your attitude about investing in yourself or forget about sales because you simply won't achieve a satisfactory level of sales success trying to reinvent the wheel by yourself.
Would you like to discover how to increase your sales without rejection? http://increasesalescoach.com/yes.html
Cheryl A. Clausen has been recognized by her peers for her outstanding coaching proficiency and she is a Certified Business Coach. In addition to coaching others to success, Cheryl is an active public speaker, speaking for local area associations.
She writes: a column "Coaching Excellence" in the Heartland Messenger; a free monthly ezine "Short Notes" and is a preferred author for many ezines.
Visit Cheryl's website: http://increasesalescoach.com/yes.html
You can now order your copy of Cheryl's excellent new book - "The Race To Success" - just simply click on the banner below.
Finally, Cheryl is a and you can read more about her here
Oh, and be sure to catch Maureen Blandford with my very good friend from "down under" Kevin Dwyer on the TSE Dailies today - just click on the banner below.
Tomorrow: It's a big treat day: I have a brand new FREE ebook for you - "The Trouble With Sales Training" and I will also be announcing the launch of the TSE Roundtable series, which kicks off on April 14th, with a really "big hitting" panel.
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