A panel run by David Armano on Social Media in a B2B world had a panelist from Leopardo Construction, Todd Andrilik. Todd, who's the company's director of marketing and PR, is using a wordpress blog as a newsroom .
I think this is really quite clever since, like a blog, press items are normally viewed in reverse chronological order. Therefore, they are a perfect adaptation for a blog. But he didn't stop there. He added RSS (naturally), and built-in Search, Archives by Month, Categories (tags), Sharing and Bookmarking (like del.icio.us), Suggested Reading (which was a plugin) and some YouTube video links embedded into the blog. However, no comments - which I think is ok.
So a big shout out to Todd for implementing this. I think it is very innovative, and I was impressed by the idea. It's one I wish I'd thought of!
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