But the really interesting aspect from a communications point of view is that while the website of the Royal Court crashed under the pressure today, the announcement was also broadcasted via YouTube.
The British Royal House has had an official YouTube channel for more than a year, but I'm still surprised that an institution as old and conservative as the royal family is able to dive in to social media in a way that most commercial enterprises are not even near yet. I'm sure it wasn't announced on YouTube first, but either way: very well done. So, the king is on YouTube, why aren't you?
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Tags: engagement, victoria daniel, kronprinsessan, kungahuset, victoria, förlovning. Ping.
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