Gartner predicts that "through 2012, more than 35 per cent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets" due to the lack of critical information, processes, and tools.
Business intelligence continues to be a top priority for CIOs in 2009 and going into 2010, surprising given that IT spending is flat. But, perhaps this isn't such a surprise after all. In difficult times, both during a downturn as well as when preparing for a recovery, visibility and insight into business operations and market trends are more critical than ever before to better control cost and operations, glean insights about customers and customer loyalty, and better respond to changing business conditions and market opportunities.
But doing so can take an overwhelming amount of time and resources. With Oracle Sales, Marketing, Service, and Loyalty Analytics, you can faster identify what products and customer segments are profitable and how to better optimize your workforce and business. To learn more, listen to this short iSeminar.
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