We are starting a bit of a group discussion over at the OgilvyPR Blog. It's all about measurement. You can check out the inaugural post on the topic. And here is an excerpt pulled from context to make it all teh more intriguing:
"If the program is meant to create more product or service recommendations from reviews to blog or message board posts, than count the number of new reviews and multiply times a billion. Okay, maybe a billion is a little much, but, again, positive customer reviews are priceless. If you are not already using the Net Promoter Score, you may want to look into it. In the meantime, mutliply each review by 10x a premium online cpm ($35?)"
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