I caught up with Roku CMO Matthew Anderson at South by Southwest last week. Matthew and I talked about content democratization and how it's never been easier to launch your own TV station. As the cost of content production has plummeted, so have the barriers to entry. Roku has seen a doubling of channels in the last year and is making it easier for people to search for, and find, great content on a fully open platform that does not discriminate against smaller players. Matthew also talked about how Roku is going beyond the YouTube revolution by bringing indie content to the "full size" TV experience, which is a game changer for content reach and distribution.
An article from
Social Media Today news delivered to your inbox
Get the free daily newsletter read by industry experts
For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.By Andrew Hutchinson and Emma Wiltshire • Nov. 2, 2022