Facebook has struck a deal will photo library site Shutterstock to provide businesses with millions of images to use in their adverts. Businesses often have a tough time finding the right photo to fit their advertising campaign but, thanks to the new deal with Shutterstock, companies will be able to search through the a Facebook-based database to find the right, free image to use for their advert.
Facebook announced the new Shutterstock deal yesterday on the 'Facebook for Business' blog. In the announcement, the social media giant has promised to release three product updates over the next few days, as well as the new Facebook pictures library, which will help small businesses to create and manage ads on the site.
Shutterstock's images are going to be accessible within Facebook's advert creation tool and they will be completely commercially licensed and formatted for use on all Facebook advert formats. The deal is great for small businesses, who don't necessarily have access to significant photo libraries, as good images always boost advert interaction. According to Facebook:
High-quality, engaging photos often increase the performance of ads, particularly in News Feed. And now, through our collaboration with Shutterstock, it will be easier for businesses to integrate beautiful photography into their Facebook ads.
Businesses can also now upload multiple Facebook images at one time, allowing them to create more than one advert at a time. Marketers will be able to select images from various sources, such as previous ads and Shutterstock's database. Businesses will be able to test different photos in their advertising campaign thanks to the update.
Two months ago, Facebook announced that Facebook ads were going to be simplified so that small businesses could better use them. The deal with Shutterstock makes the process of finding and uploading photos far more streamlined. Facebook has also updated the Pages Manager app for iOS and Android devices.