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There are so many intuitive arguments for social business models and social business practices that the fact that they are still not a thing is totally counterintuitive. Either we are missing something critical regarding the benefits of the social business model or it is simply an idea too far. The kind of thing that sounds great as a concept but proves unworkable in practice.
Which is it? Really?
Answering just that question was the job of Gideon Rosenblatt. A former Microsoft executive, social business owner, TEDx speaker and author, Gideon is a veteran in how business is done on both sides of the social business divide.
In this year's monthly #SMTPowerTalk, we focus on some of the truly difficult questions. We look at the transformative elements in social media marketing and social business models, examine where legacy business still works well enough as to remain mostly untouched and look, with each monthly show to strip back the layers of marketing-speak, peel back the warm, fuzzy concepts that make us all feel good and ask: does it work? If not why not? If not yet, when?
If you're interested in bursting past the same-old marketing mantras and the lip-service homage to concepts that are reiterated on social media platforms just because it's fashionable, then the new, augmented and unadulterated #SMTPowerTalk experience should be the scaffolding you use to build better branding and marketing practices across the web.
In this month's show, Gideon discussed the importance of structure and discipline when building a true social business, we clarified what a social business really is (hint: it is not one that has a Twitter, Facebook and G+ presence) and we then looked at the actionables that are required to make it happen.
This provides a formula of sorts, but the path, as Gideon points out, is not easy and for good reason.
You can catch the conversation around this here. Take the dive and watch the entire Hangout On Air and let us know what you think with the hashtag: #SMTPowerTalk.
The #SMTPowerTalk series of Hangouts are announced first on the Social Media Today Google+ Page. Click here to join, if you haven't already and be kept up to date of events critical to your marketing.