There are all types of blogs whether it be a mommy blog, fitness blog, personal blog, or business' blog. For the sake of this article we will focus on the blog of a business or a blog that is used to generate a solid amount of income. Having a blog for your business website is imperative to being able to drive traffic to your site. Here are some tips to help your blog content stay fresh and driving traffic to your blog and site.
Keep The Content Fresh
It is easy to spin the same article a bunch of times just to keep the content on your page new. This adds little value to your readers and they will tend to gravitate to other sites that offer more information and entertainment. Even having the style of writing change can tap into readers who were just casual fans to turn them into everyday readers. Fresh content is easy to come by especially if you offer a guest writer a byline on the article. It helps the writer build their portfolio and it also saves time and money that you might have to pay someone to write the article or writing it yourself. Changing the format from time to time also will keep the readers entertained. Video content is great to mix in with articles to change things up even if it is only just weekly or monthly. Interactive content is also something that is great to have your readers clicking around, this does tend to cost money but if your budget allows it, then do this as you can get shares and backlinks if your content is interesting.
Ask Your Readers What They'd Want To See
This is where social media comes in, engaging with your readers is almost as important as the content that you write. Engaging with the readers of your site keeps them coming back to see what you've written and that you value their comments and time. Twitter is a great way to have the writers on your site have conversations and answer questions about their article. Then engaging on the comments on the article itself is a great way to have the article shared if it sparks interest with your readers. Taking a neutral stance on a highly debated topic is a way to drive comments quickly as people tend to comment more vigorously if it is an issue that they believe strongly in. For example, writing an article about the NSA monitoring emails for a technology site could have many people commenting that their freedom is being infringed upon while others would be saying that you shouldn't be worried if you aren't doing anything wrong.
Get a Thought Leader In Your Industry To Guest Post For You
Having thought leaders come in to do a video interview and then posting this on your blog is great for a variety of reasons. The thought leader will share it and it will drive traffic of people in your industry or other likeminded people who may not have ever visited your blog otherwise. Since not many people who are considered thought leaders may live in your city, having them write a post for your blog is just as effective. The thought leader will not only share this but they will give a different or fresh perspective that your readers will enjoy. The person who posts on your site might ask you to post on theirs which is a great way to market yourself and your site.
As you can see, just setting up a blog is not enough to be successful. Using the best practices in blogging is important as there are many thing that you can do correctly and many that can be done incorrectly. These are just a few of the different ways to keep your blog fresh and your visitors returning! What are some other tips? Comment Below!