Twitter mania continues! Now TennisChannel.com is getting in on the action, but not by the usual means of setting up a Twitter account and posting regularly.

Instead, TennisChannel.com has launched Twennis.com. The simple, one-page site advertises live streaming of the French open on TennisChannel.com. But it also features tweets about tennis. They just scroll along, powered by Twistori.

I love this concept, and I hope to see more companies making use of it - and even taking it to the next level.

But what is the next level? Leave a comment and let us all know!

via @juliaroy