Executives and managers often generate ideas for new products, sales campaigns, and marketing strategies. However, many people in the higher ranks forget to ask their front-line teammates for feedback. These people are the ones interacting with the customers and hearing firsthand comments, both good and bad.

Mark Quinn of Leggett & Platt talks about how his company launched Sleep Geek, an online community for retail sales associates in the bedding industry. Sleep Geek is a space where RSAs can work on their professional development, learn about the mattress industry, and trade insights and inspiration. Sleep Geek is not only geared toward helping members learn to sell better, it helps them understand their role as a sleep consultant who can help improve their customer's quality of life.

After the success of Sleep-Geek, Leggett and Platt has launched a new campaign to introduce a new term into the bedding industry: Ultimate Hybrid.