Living in a world dominated by technology and connected through social media has given us portals to reach people on the other side of the globe like never before. No matter if you are a business or personal brand, media has always been the key to reaching an audience, whether it be through radio, television, newspapers, billboards, or the internet, however, how you use media has evolved just as much as media itself.
Social media is frequently referred to as "new media" due to it providing access to content instantly, at any time and on any digital device, but just like previous media outlets, it can only help your business or personal brand if you are using it.
It is often suggested to brands that are looking to reach, connect, and engage with an online audience to sign up, create, and manage a Facebook or Twitter account. It's no secret, that these two social networks are major tools in helping promote and build a global audience, but why stop there?
In only creating one account on a social network just to say that your brand is using social media or in not using various social networks due to a lack of time can actually hurt your brand even though your intent was to help it.
The more you use social sites and establish an online presence, the more credibility your business or personal brand will have. It is extremely important to make time to update and connect with people, via Facebook, Twitter, Google+, as well as, other social sites, for not only will you be seen by more people, found easier within Google's search engine, but will also be connecting with multiple audiences on numerous sites across the web.
Having your brand's name, image, and tagline attached to various social networking accounts is easy visual marketing and in having several audiences provides more opportunities for word of mouth marketing to occur.
Creating content to share on your social networks is another great way to showcase your brand. Attach your brand to infographics you make, videos you create, blog posts you write, and photos you take. Think outside the box of traditional marketing and come up with clever, innovative, and interesting methods for marketing your brand.
Many businesses have already found a smart way of connecting their brand with their audiences via television shows and movies. Numerous companies have reached out to the TV and film industry to have certain products included in episodes with our favorite actors drinking, eating, driving, or wearing a particular item, which ultimately makes us want to have that product too. Your brand may not be able to or want to market this way, nor do you have to, this is merely a great example of going where the audience is, incorporating your brand there and being clever about it.
Putting your brand's logo on social networks, blogs, and videos not only makes people see it more; it makes people want what you offer more too. People trust brands that they see and hear a lot about more than the ones they don't. It is inevitable, the more visual your brand is, the more credible it will be in the eyes of the consumer.
(photo via: The Career Center)