There was a great turn out to the web 2.0 event last week. I am especially pleased with the quality and quantity of discussions that the event raised. A few of you have asked for me to post a copy of the presentation online so please find it below.
One of the slides that caused the greatest discussion was how companies should not just jump into social media because it is there. Coca cola was a great example of this - what I found interesting is how the power of social media eventually forced them to delete their appalling profile from their Facebook page.
If anyone would like to understand more detail about any of the slides in particular, please let me know and I will add a commentary.
Technobabble 2.0 - a blog that rants and raves about social media, analyst relations and technology. Highlighting where people have got it right and wrong. Written by Jonny Bentwood - Head of AR and Strategy at Edelman in the UK. Link to original post
