These days, social media marketers are increasingly focused on how they can improve the effectiveness of the customer's journey - especially on Facebook, which now has over 329 million daily active users and 1.32 billion monthly active users on mobile. To help them out, Exacttarget analyzed more than 2.4 million Facebook posts to present a clear portrait of how Facebook messages are performing for brands and business pages.
Here are some key highlights:
Media and entertainment brands receive the most likes, comments, shares and links click on Facebook.
Users are most engaged with Facebook content on weekends - which is also when page managers post least frequently.
[See Complete study here: slideshare]