As marketers, we're all used to looking at historical data and trying to extrapolate that into an equivalent of future behavior. Well, there is a better way.
Predictive analytics is the new black for marketing decisions. You may be familiar with the concept in relation to scoring credit worthiness or even targeting demographics, but using analytics to forecast into the future-based on what's happened in the past-with predictive accuracy puts a new spin on getting that ROI we're all charged to deliver.
If you want to know the probability of a customer to:respond to a direct mail or email offerspend a certain amount on a specific purchasebecome an advocate for your productbuy into the next level of your solutionand more...Then you should plan to attend this webinar:
The Details:Free Webinar: Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom LineDate: September 9, 2009Time: 1PM Eastern, 10AM PacificFeatured Speakers:James Taylor, CEO, Decision ManagementKorhan Yanak, Global CRM Business Analyst, Vodafone GroupAnne Miley, Sr. Dir. Technology Product Marketing, SASMike Rote, Dir. of Teradata/SAS Center of ExcellenceRegister NowMarketing in this continuously changing environment based on intuition, alone, is not the wisest choice.
If you have big-time ambitions to do business more competitively, predictive analytics can help you achieve sustainable growth.Go register to learn how predictive analytics can take your marketing, customer acquisition and retention strategies to new levels of success. Delivering on business objectives means we all have to get smarter about how we go after achieving our company's business objectives.[disclosure: affiliate]
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