This is a question I'm still trying to find the clear answer to based on interacting with companies. Who Owns the Allyforce?
It is related to the field reps, so perhaps it is the Sales Managers.
But it is tied to getting names and leads, so perhaps it is in Marketing.
But it involves alliance partners, so perhaps it is for Business Development.
I still haven't found a definitive answer yet. I think it's a powerful role to play, probably not to be played directly by one of these roles but the metric and results should certainly be managed by one of them.
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This is the blog for Allyforce -- which allows B2B sales reps to securely exchange leads with other reps as easily as using Facebook.
This allows companies to truly leverage their partnerships to find opportunities faster.
It is written primarily by the founder of Allyforce.
