14 Jaw-Dropping Mobile Marketing Stats [Infographic]
We live in an increasingly connected world. Advances in mobile technology have transformed the way we interact, the way we consume media, the way we stay in touch with family and friends. But just how much the mobile revolution has changed us might still come as a surprise.
For example, did you know that 44% of Americans say they couldn't make it a day without their mobile device? This is according to Bank of America commissioned research into mobile consumption. Here's another eye-opener - 45% of all e-mail clicks happen on mobile.
This connective shift has opened up a whole new range of marketing possibilities and opportunities, and it's more important than ever that brands be aware of the wider mobile trends - and that they work with the changes in consumer behavior in order to meet customers where they are and maximize their opportunities.
To help with this, marketing automation company Kahuna has put together an infographic which houtlines some of the key mobile marketing statistics marketers need to be aware of, compiled from a range of research and data sources.
As noted by Kahuna:
"Brands must understand, engage and delight customers through in-app messages, push notifications, email and social in order to remain relevant in this mobile-first world"
The full infographic is below.
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