Sometimes as marketers we get so caught up in clicks and KPIs that we forget that each one of our campaigns has its own unique personal traits, lifespan and dare I say, personality. And it's these very characteristics that ultimately define the composition, characteristics, goals and benchmarks of success for each project. So in this spirit, we thought that it would be a good exercise to think of your initiatives as you would think of a client, consumer or acquaintance - as individuals. Here are 4 campaign personality types you should know, and some tips on how to make them fruitful.
Cropped and hue adjusted image of Tech Cocktail's Chicago Social sponsored by SceneTap by Tech Cocktail underCC BY-SA 2.0
Cropped and hue adjusted image of Marissa Mayer, introducing new search features by Robert Scoble under CC BY-SA 2.0