Using Google Consumer Surveys for Timely Questions and Audience Insight
Google Customer Surveys has been quite a hit for businesses to get feedback online. The wonderful thing about the Google Customer Surveys platform is that it can be used for a variety of different types of questions or feedback that you want to get including market trends, brand tracking, customer satisfaction, campaign measurement, and more. One of the big ways you can use the feature is by asking (and then analyzing) timely questions.
In other words, not only is Google Customer Surveys arguably the best online platform for getting consumer feedback, but it is also the best for getting answers to timely questions that you just don't have time to wait for if you need to make a decision and need a little bit of insight into what your audience is thinking. Below explains how Google Customer Surveys work and how it can be good for these timely questions that you need to answer right away.
How Google Consumer Surveys Work
You can find Google Consumer Surveys here. When you get started, it immediately links to whatever Google account you are logged into, so make sure that is your business account when you create your first survey. You can also click here to watch and overview video.
If you want to launch a new product or get feedback on what your target audience is looking for, this platform allows you to get results, fast. Google Customer Surveys allows users to create their own custom survey, and then Google will then distribute it across their publisher networks, including online news sites, video creators, app developers, and more. Below is an example of what happens if someone visits a website and a Google Survey comes up. As you can see, it prompts readers to answer one question before he/she can read the text.
This means that with the power of Google's distributing power, you have access to a pool of responses that extend far past your current customer pool. It's easy to setup by clicking the link above, you just have to know what to ask so that you're spending your money wisely.
How Specific Can Surveys Get?
One of the best features is that Google Consumer Surveys allows users to specify demographics such as age groups, sex, location, however users can also make very detailated specifications such as if they are targeting pet owners or even hair color (as two of many examples). It is up to you how many response you want. This is particularly great for franchise companies, which you can learn more about here, because you can be specific based on your different locations and the different products you offer at different stores. Once you set up all of the demographics and questions you are looking to answer, the survey is ready to go.
How Much Does It Cost to Use the Service?
Ultimately, you will pay Google for each response received (remember, you set the number of responses that you want) and Google will pay the publishers hosting the surveys. Google is the middleman in the transaction. The cost of running the surveys is $0.10 per response for a general (un-targeted) audience or $0.50 per response for a targeted audience. As I mentioned before, you can set details to fit a very specific demographic, this would be considered a "targeted audience."
The publishers hosting the surveys are paid by Google and receive $0.05 per survey response clicked. Depending on the number of responses you are hoping to get, this can obviously be a bit of investment with your marketing budget, but considering the pool of people you have access to with Google's outreach and how specific you can get on your demographic details, I feel that it is more than worth the cost. This expense is especially worthwhile for getting feedback in a timely way (which we will get to in a bit).
How Surveys are Distributed
Your survey will be distributed across Google's publisher networks. This means that people browsing the web will come across the survey questions when they are trying to access premium content via these publisher networks. (Examples include: news articles, apps, or videos). Once they answer your survey questions, they will get access to the page they want for free, as shown in the screenshot above.
The Google Consumer Survey tool asks participants one question at a time. This also means that you are able to run multi-question surveys. The surveys are designed to be statistically significant, providing you the best results possible.
How fast are the results?
The reason many people are using Google surveys is because the results are sent to survey creators as they happen, so users are receiving real-time data. The results will be available and analyzed through a Google analytics style dashboard. Through this interface, you will be able to view charts and insights to further help with analyzing the data.
Using Customer Surveys for Timely Questions
On Google's customer survey site, there are many example uses that you can view. One of these is why it is advantageous for timely questions. In the past (through the use of other platforms), getting fast answers means that you are typically not getting the best data possible. With Google Consumer Surveys you can get fast answers from your target respondent right in the moment that you need them most. Because of the real-time component to this platform, you can literally start seeing results as soon as you create and release your survey.
On their site, Google claims three uses for timely questions:
- Making ad-hoc business decisions.
- Gauging reactions to a current event or press release.
- Getting quick answers to tactical business questions.
On the Google Customer Surveys' page you can view why timely questions as well as other example uses are better on this platform than any other. You can look through other examples here. If you need to construct a survey where you get information and feedback quickly, then Google Customer surveys is definitely something to consider. Google acknowledges that once you create your first survey, you can get results in as little as 24 hours. That is tough to beat for online results.
The Google Consumer Surveys tool allows your company to make decisions based on the real-time data, and ultimately, this means that you do not have to wait to make a big decision for a new product or service. It also means that you can know when it is time to go back to the drawing board with an idea, or consider a marketing concept in a new light based on popular feedback that you were note expecting to get. The ability to set user specific demographics to further target the kind of responses that you get means that you can get even more detailed information from your audience. This is especially unique to Google Customer Surveys, and because of Google's publishing networks, you know that you are getting access to the biggest pool of respondents possible.
Do you have experience using Google Customer Surveys? What kind of feedback are you hoping to get in a timely fashion? Let us know in the comments section below-we would love to hear from you!
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