With video content becoming increasingly popular, it's become the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, to distribute information or it's intended to be instructional, video content can play an important role in any brand's marketing strategy.
A report published by Demand Metric indicates that 70% of marketers are now using videos in their marketing outreach, while 82% of marketers have indicated that their video content has delivered positive results. Given these numbers, there's plenty of reason to consider implementing video content marketing in your marketing plan.
And if you're looking to incorporate video into your marketing strategy, following these guidelines will help you achieve optimal success.
1. Identify goals
Begin by thinking about what you're looking to accomplish with your video content marketing strategy.
Do you want to draw attention to your products and services?
Do you want to use your videos as a recruitment tool?
Are you trying to increase brand awareness?
Whatever you want to accomplish from your videos, take the time to define your goals, as it's only through defining your key aims that you can accurately measure whether your video content marketing strategy has succeeded.
For example, will you define success by the number of times your video is viewed? Or, will you gauge success based on the number of shares your video receives?
2. Audience relevance
To ensure that your video is relevant, ensure you take some time to consider the audience you're trying to reach. Don't overlook the opportunity to get creative in order to reach your audience in new ways.
3. Call to action
Regardless of how well your video is produced, it may fail to yield the desired results if you don't include a call to action. Think about what it is that you want people to do when they finish viewing your video.
In order to achieve the most impact, you should include a call to action in both a visual and an audible manner.
4. Video distribution
In determining the best way to distribute your videos, make sure you don't overlook social media. Promote your videos across multiple channels, and ensure that your videos are optimized for mobile viewing, as an increasing number of users now view videos from their mobile devices.
Cisco estimates that within the next two years, video will comprise 69% of all consumer online traffic. As online video increasingly becomes a critical platform for meeting their entertainment and information needs of consumers, it also become even more important for brands of all sizes to ensure they consider video content marketing as part of their overall marketing strategy.
The post 4 Essentials To Ensure Video Content Marketing Success appeared first on Launch & Hustle.
