Back-to-school shopping season is one of the most important periods of the year for retailers, and there's a wide range of opportunities, which can be maximized if marketers understand the characteristics of back-to-school shoppers.
For example, did you know people are more likely to use mobile in their web searches during the summer because they're spending more time outdoors or traveling?
As the searches for back-to-school items start to grow in July, and reach a peak in August, the time to get your message out there is now.
This infographic provides an overview of key data points, tips and insights to help you get your social advertising ad strategy right, and increase your back-to-school sales this year.
This article originally appeared on Strike Social