Content Marketing Statistics & Trends - 2017 Edition [infographic]
Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day, and drop into oblivion the next, it's not easy to grab attention online and get best results from digital marketing campaigns. One thing is still the same - a "safe bet" you might say - and that is that high quality content will always be the king, and the most important part of any online marketing campaigns.
75% of marketers have recognized that and are investing more in their content marketing campaigns, and plan to work on creating more high quality content in general. To underline the importance even more, it's worth noting that 70% of people want to learn about a brand via quality articles, rather than the usual adverts.
The importance of good content marketing strategy is highlighted even further when you consider that over 300 million people are now actively blocking ads on their devices, making it impossible to reach them with traditional forms of online advertising.
Content marketing budgets and investments are growing year in, year out - experts expect it to become a $300 billion industry by 2019, so the time is now to take a leap and invest in creating high quality content and implementing a marketing strategy based around it.
All of these, and more stats, which demonstrate the importance of content marketing can be found in the infographic below, which comes courtesy of PointVisible.
This post originally appeared on Irfan Ahmad's blog.
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