Creating Your Email Marketing Strategy for the 2015 Holiday Shopping Season [Infographic]
The holiday season is when retailers and eCommerce businesses have their best quarter, and email marketing is still the cheapest way to put products in front of shoppers and convert sales, so it only makes sense to have an email marketing strategy ready to roll out for the 2015 holiday shopping season.
So what exactly goes into a successful email marketing campaign, especially around the holidays?
Well, a holiday-themed template/design is key, but you need to make sure it fits your branding. It's easy to tell when companies go outside of their brand guidelines just to cater to a holiday or calendar event.
On top of that, Campaigner put together this infographic on the best practices for a holiday email marketing campaign, and one of the most important parts of the email is incorporating social media buttons. 71% of eCommerce businesses polled by Campaigner said that social integration into emails is the No. 1 add on for them, which makes sense. Sharing content on social media is free and easy, and driving the members of your email list to share your offers through social media helps the virality of your content.
In addition to social buttons, mobile is of huge importance to marketers, as 70% of retailers believe that mobile sales are going to increase this holiday season, so make sure your emails are mobile friendly. More importantly, your email template should be mobile responsive, meaning that your emails will fit the screen size of any device.
Perhaps the most important piece that's pointed out in the infographic is that 57% of retailers are making list segmentation a priority. By using an email automation tool-software like HubSpot, Marketo and SharpSpring-marketers can segment their lists based on the interests of their customers as well as how they're interacting with their website. By deploying this type of tactic, retailers are able to send more targeted messages through email, increasing the chance of conversion.
Check out the last tip by Campaigner below in the infographic and start preparing your holiday campaign.
Infographic via Campaigner
Thumbnail image via Shutterstock
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