Email marketing is an important part of your holistic marketing efforts, plain and simple. Some businesses have shied away from it, thinking it's an antiquated marketing method, but those who've stuck with it and kept it fresh and interesting are seeing some serious results.
Now if you're falling in the spectrum of healthy open rates of 15%-27%, and your email list is even a few thousand subscribers - those are some healthy, legitimate leads. If you consider combining the power of email marketing and social media marketing you can see how that can be powerful, right? Were you aware how much one can impact the other?
One of our trade secrets is that we use email lists to build out a strong, sophisticated, and effective lookalike audience to reach new and relevant people on all platforms. This also allows for us to use hyper-targeted ads to ensure your email subscribers are seeing you on social, and people with similar online behavior as your email subscribers see your ads, too.
Beyond bolstering your social media efforts, don't forget how incredibly effective it can be to create email funnels and guide your subscribers through to your desired outcome - purchases, downloads, signups, and more. Think of it as thinning the herd. All you have to do is guide them effectively. This is called a drip campaign. A common first step in a drip campaign is a mass blast to your whole email list about difference services, events, products, etc, followed by smaller blast to the subsets a subscriber showed interest in!
Here's a great infographic to get a visual understanding.