The Results of Analyzing Over 100 Influencer Marketing Campaigns [Infographic]
As marketers, we're all very aware that social media has increased peer-to-peer recommendations and become an integral part of the path to purchase. Many brands have become experts in building their own social communities to interact and engage with customers, and with social becoming such an important tool for brands to amplify word-of-mouth messaging, the evolution of influencer marketing - using community influencers to help share your brand message - is no surprise. In fact, influencer marketing has become such a popular search term, that Google classifies the keyword as a "breakout", meaning its experienced search growth of more than 5000%.
While we know that influencer marketing is on the rise, what can we learn from influencer marketing campaigns that have already been run? We decided to analyze over 100 influencer campaigns and share the results. The campaigns spanned global geographies and were sampled out of different industries - from FMCG to travel to fashion and motoring.
The infographic below highlights the results, showing where and why influencer campaigns were popular, some best practice to get you started or improve current projects and how technology is improving the way we execute campaigns. We hope this helps guide anyone who's eager to implement an influencer campaign of their own.
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