Working in the world of digital is exciting. Fast paced, competitive and always changing. Every year we get presented with new trends and social networks to keep on our radar and every client on the books wants us to leap out and explore these new trends. It's the nature of our industry. Heck, we even have Facebook support groups to prove it!
The last year has been a busy one for me. One filled with lessons and growth, and hundreds of Influencer Marketing campaigns. What i've learnt running an Influencer Marketing Platform is that teaching someone why to use your product is better than selling it to them. And what i've learnt about the Influencer Marketing trend is that many marketers still aren't quite sure how it fits into their overall strategy, and why.
When you start working on your brand strategies for 2016 you'll look at the end goals you need to achieve. Are you trying to build credibility, increase sales or encourage retention? For marketers who aren't quite sure when Influencers should come into play we've created this cheat sheet to make things a bit more simple.
If you're trying to achieve one of these six results, then connecting with relevant social influencers might just be your next step!