The modern media landscape is so crowded that it can be difficult for brands to cut through and reach their target audience. This is especially true on social media. From viral videos to family members sharing important milestones, and in between, other advertisers vying for what space is left, you need to figure out a way to stand out. And in order to successfully scale out your social media campaigns, you have to determine the best resources to enable you to reach and connect with your target market/s.
The most effective social media marketing tools are always changing, however the right social media management tools can save you a heap of time through post scheduling, generating great content ideas, tracking your efforts, and much more.
To help you maximize your social media efforts in 2019, we’ve compiled a list of some of the top social media tools on the market which can help make your efforts as efficient and effective as possible. If you're in the market for some new assistance options, check out these apps.
Adobe After Effects CC
Adobe has a full suite of great image and video editing tools, and Adobe After Effects CC, in particular, is fantastic for creating cinematic visual effects and motion graphics. Using this animation and creative composition app will certainly set your brand apart from the crowd - pricing starts at $9.99 per month.
Videos are increasingly becoming a critical consideration on every social media platform. Animoto enables you to create videos from video clips and images, from either your mobile device or on desktop. Its drag-and-drop features make it easy to produce professional videos in a matter of minutes. Pricing starts at $8 per month.
BuzzSumo is a great tool for research when analyzing the type of content that performs best for any topic or competitor. You can also boost your content distribution process by discovering key influencers to promote it. Plans start at $79 per month.
Buffer is a social media management tool that makes it easier to schedule social media content and manage all of your accounts under one roof. You can even schedule postings straight from the web with its Chrome browser extension, while you can also track engagement and performance on the posts you've shared across all your social accounts. Buffer offers a free plan for starters.
Canva is an incredibly easy to use, drag-and-drop design tool which can help you create compelling and high-quality graphics. The app has thousands of layout templates and is great for designing everything from presentations to social media creative and much more. Canva has a free plan to test.
Hootsuite is one of the most popular social media management tools on the market - the app enables you to find, schedule, manage and report on social media easily, and all on one platform. This tool is great for making the time marketers spend on social media more efficient. You can start on the free plan to see what it's all about.
IFTTT stands for “if this, then that”. It uses Applets to get all of your apps and devices to work together, and create new experiences. With this tool, you can create chains of instructions - for example, you can set it up to send a tweet every time you create a post on Instagram. Best of all, it’s free.
Sprout Social is another popular social media management tool that’s designed to help marketers and businesses grow their social media presence. It strives to help your business find, form and deepen real connections with the people who love your brand and drive ROI. Pricing starts at $99/user per month.
Optimize your social strategy to improve content engagement by discovering new content ideas, tracking branded content, and analyzing top brand leaders and competitors. Unmetric utilizes AI and brand data to improve content engagement - it gives you the insights you need to determine what to create and who exactly to create it for. Pricing starts at $1,000/month.
Optimize your customer care efforts through social messaging. Conversocial, powered by AI, delivers exceptional customer experiences by providing real-time answers and support to customers social outreach. Three plans are available for this tool, but you need to contact the vendor for specific pricing.
Consumers expect the best experience from brands, and that expectation is only going to increase in the coming year. With an overwhelming number of digital tools available, it’s up to you to determine the most effective apps for your business, relative to your unique needs and goals. The tools listed above will help make your efforts more efficient and elevate your content from mediocre to massive.
Don’t let the speed of digital outpace your ability to adapt in 2019. Brands that are capable of evolving and adding emerging tools to their marketing stack are the most successful in dominating social media, and keeping ahead of the competition.