Facebook Live enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community and nurture relationships. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales.
Using Facebook live video enables business marketers to humanize their brand. Your audience can look you in the eyes digitally, hear your voice and connect with you in ways that only video combined with audio can do.
Just like any other form of technology, digital marketing or social media network, it's not what the technology can do for you, but what you can do with the technology.
I teach and train business leaders all over the world, and one of the top questions I receive from brands of all sizes is: "Pam, I like the idea of Facebook Live, but how can I actually use it for my business?"
If you've struggled coming up with ideas and strategies for how your business can use Facebook Live, then you've landed on the right blog post and podcast today.
In this 30 minute podcast you will learn:
- 101 overview of Facebook Live for business
- Benefits of Facebook Live for business
- 10 Ways small business can use Facebook live (these can be used by any business size)
- Importance of creating content that helps your audience solve problems
- Tips on how to host a weekly Facebook Live show
- Using Facebook Live to conduct a question and answer format show
- Going behind the scenes of your business with Facebook Live
- Tips for conducting executive interviews and profiles using Facebook Live
- How to do before and after Facebook Live sessions showcasing case studies, testimonials and more
- Using Facebook Live for demonstration and how to live video training sessions
- How to use Facebook Live for major product or service launches
- Using Facebook Live for event promotions
- Using Facebook live to connect with your local community and influencers / thought leaders
Free webinars: We're launching a series of webinars and a comprehensive training platform to dig even deeper. Sign up here-> Social Profit Factor
- Audience Analysis Worksheet (download free worksheet)
- Instagram Stories vs Snapchat What You Need to Know
- Facebook Advertising Foundations: Do These 5 Things Before Spending a Dime
- Facebook Boosted Post vs Other Advertising Options
- Facebook Advertising Policies in a Nutshell - Get Your Ad Approved!
- Blogging for Business: 10 Foundations for Success
- Future of Social Media Report and Interview with Jason Keath, CEO of Social Fresh