Social Media Marketing is a contemporary field and it is necessary for any kind of business. New social media websites and tools appear on a regular basis. In these conditions, efficient agents have to always stay online and create campaigns for target audiences. Luckily for them, digital marketing benefits from valuable resources are meant to ease the process.
Below, we have presented 15 extremely useful online resources for helping marketers keep up-to-date with the recent trends and tendencies in the media marketing world.
1. Social Media Today is undoubtedly number one place for marketers for checking out new fresh insights in social media strategy. Enroll in this marketing community and find out about others' campaigns, intentions and plans. Get inspired and customize the ideas to the project you are working on.
2. HubSpot is used by companies all around the world. The team offers marketing and selling solutions for whoever wants to increase the number of visitors and customers. Their blogs are divided in three sections - marketing, sales and agency. The marketing one contains posts with info vital for every agent. The articles are very clearly structured and they contain illustrative images. Even if you are not coming from a marketing environment, it will be easy to understand and learn the things presented in here. The most popular entries are 19 Essential Tips for an Engaging Facebook Business Page, A Step-by-Step Guide for On-Page SEO Management, How to Create Facebook Video Ads and 3 Tips for Boosting Buyer Involvement.
3. TrendSpottr is an online tool created to detect and gather trending subjects from social media websites like Facebook and Twitter, and personal blogs and websites. Now, marketers' job is to spot the hottest topics from their business area and include it in the next campaign. TrendSpottr has direct sharing options too. Use them to spread the word easily and in a shorter period of time.
4. Marketing Profs is actually a platform with impressive learning opportunities for marketers. Users can take advantage of the latest resources and they can also attend courses. The website streams conferences with famous people in the field, who give away precious lessons. Additionally, you can follow podcasts and read tons of articles written by experienced marketers. For fast tips, check out the SlideShare presentations. They are offering short, but essential information.
5. Papersgear is a place to simplify your marketing campaign by providing unique and professional content. This is why marketers depend on talented writers who know how to attract readers with remarkable texts. Papersgear's team is always ready to work on new orders. The writers in here are capable of creating content on absolutely every topic possible. They work really fast and deliver the articles in good-time. The final products are flawless - with no informational or language mistakes. Use this online writing company to increase the number of readers and the share rate.
6. eMarketer provides users with reports on various marketing subjects. The website is able to gather and analyze data from international statistics. It saves marketers a lot of time by putting all this information into clear and easy to understand charts and graphics. If you create a corporate or enterprise account, the team will regularly send special reports and predictions. Anyway, users are free to subscribe to the regular newsletter.
7. Business 2 Community is the place where all marketing bloggers gather and share data and strategies. It is a must have account if you want to learn from the best. The topics discussed are PR, social media, branding and tech.
8. Mashable is another front page destination for curious marketers. In order to create effective social media campaigns, you must know everything about internet. Mashable is the one providing news about the virtual world, posted in various formats like video, photo graphics, text, info graphics, etc.
9. Dan Zarrella's Blog has been a part of HubSpot's team. Now, he has a blog with tons of visitors. And this is because he offers qualitative content on marketing topics. One of the downside is that new posts appear very rare. But each of them is providing unique data, meant to help readers exploit social media at maximum.
10. Heidi Cohen's Blog is the place to be if you are new in the marketing field. She has created articles with basic information, necessary to start any campaign. Just read the texts and adapt the data to your personal project. Check out these posts: Does Your Content Plan Take Advantage Of Other People's Audiences?, 10 Step Content Marketing Performance Assessment and Heidi Cohen Interviews Neal Schaffer.
11. At Marketo's Blog, marketers can find both traditional strategies and modern ones. The website is generously offering tips and guidelines for effective campaigns. Also, this is a good platform for checking out the trends in the most shared articles. Marketers could order content on these particular topics and attract readership.
12. Technology can be hard to master, but once tamed, it does miracles. ReadWrite unravels the secrets of the latest IT inventions and displays the articles in a unique way. The areas covered are wide. The team has created separate pages for mobile, social, web, startups, cloud, business tools, hack news and wearable objects.
13. Marketing Sherpa is not a simple website, but a research institute on marketing. The platform posts data in various formats like texts, reports, videos, newsletters and more. The team covers all the subjects from the field - emailing, inbound marketing, copywriting, B2B, entertainment and sports marketing, and so on.
14. Jeffalytics is another great spot for marketing profs. Have you heard of the Periodic Table of Google Analytics? It is a must have tool for every marketer. The owner of this blog has invented it and he keeps adding innovative data on the sections SEO Beginners Guide, Google Analytics Customization and Google Analytics Custom Dashboards.
15. Once you land on KISSMetrics' Blog, it's hard to leave. This is one reason why it has attracted so many readers over the years. The author posts nothing but valuable lessons on marketing. Here are some catchy titles: How B2B SaaS Companies Can Drive Sales With Display Advertising, The Top Frustrating Problems with Instagramming for Business - And How to Fix Them! and Creating an Effective Conversion Optimization Process (Infographic).
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