Every year Animoto, surveys 1000 consumers and 500 marketers to gain insight into how video is influencing purchase behavior, and how marketers are keeping up with the ever-changing and increasingly video-first landscape.
This year's report includes a range of significant insights:
- 93% of businesses say they've gained new customers due to video on social media
- 88% of marketers are satisfied with the ROI of their social video efforts
- 81% of marketers have place ad spend against a video on Facebook
The numbers reinforce the significance of video as a marketing element - you can check out Animoto's full report (including a video summary) here, while the highlights are listed in the infographic below.